Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Samford University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

Slate Optimization | Aug 09
As higher education and marketing professionals, we are by no means lawyers. However, one law that affects our jobs that we need to pay attention to is called the CAN-SPAM Act. This isn’t a new law; it was passed in 2003 and established standards nationally for commercial email messaging.
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Digital Marketing | Aug 01
In 2021, Google made several changes to ensure a safer online experience for those under 18, which included measures like restricting content teens could readily access across Google products like Search, YouTube, and Google Assistant devices. At that time, Google implemented some protections to prevent sensitive and mature content from appearing.
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Digital Marketing | Jul 22
The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.
Carnegie acquires Maguire Associates
Carnegie News | Jul 11
Press Release | Carnegie announces its acquisition of Maguire Associates (Maguire), one of the industry’s most trusted and reputable enrollment management firms. The acquisition demonstrates Carnegie’s commitment to delivering the most innovative marketing and enrollment solutions for its university partners.
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Slate Optimization | Jun 30
Slate Summit is the highlight of any Slate user's year, and with no Summit in the last three years, this event was highly anticipated. As usual, Alexander Clark and the team at Technolutions did not disappoint. Attendees ogled 35 new features, enjoyed the theatrics, and sang our hearts out (yes, there was karaoke again this year!).
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Digital Marketing | Jun 27
When it comes to your marketing budget, maximization is the name of the game. However, the best way to do that might surprise you. While it may seem counterproductive, investing in your organization’s marketing with longer-term campaigns can help optimize your budget and yield a better return on investment overall.
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Digital Marketing | Jun 15
Starting on July 1, 2022, Snapchat’s Public Profiles for Businesses will be a required feature. Here’s why they’re important and how your institution can use them to maximize your outreach and recruitment efforts on Snapchat!
Marketing Strategy | Jun 06
Linking BigQuery to Google Analytics can help you turn complex data into actionable insights that drive your Google campaigns.
Digital Marketing | Jun 02
Learn how to make your institution's emails stand out in a jam-packed inbox in this blog post from CollegeXpress, Carnegie’s lead generation experts.
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Digital Marketing | May 25
In July 2021, TikTok reached three billion downloads worldwide, a record only Facebook had broken. Higher education digital marketers should take note—especially since 47.4% of TikTok’s audience is comprised of teens and young adults, and the platform is currently neck-and-neck with Snapchat for US teens’ favorite social platform as of spring 2021, according to MarketingCharts.com. It’s even gaining steam among older users as well.

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