Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Southwestern University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Confidence.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

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Industry Insight | Sep 22
Facing change is among the toughest of tasks. Why? Because it’s rarely the easy path. Tackling change is often mixed with anxiety of the unknown, conflict, and sometimes loss.
Enrollment Strategy | Sep 08
Student Search is a critical part of any recruitment strategy, and College Board is likely a primary source to build your early pipeline. But there are many changes this year regarding the College Board Student Search Service.
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Digital Marketing | Aug 29
Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.
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Enrollment Strategy | Aug 23
You may have heard that Maguire Associates, one of the industry’s most trusted and reputable enrollment management firms, is now part of the Carnegie family! With this partnership comes the capacity to support clients in critical areas like financial aid modeling, recruitment modeling, student success modeling, and more.
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Digital Marketing | Aug 18
If you’ve clicked on this blog, you’re probably already aware of the importance of digital marketing in higher education. However, as the market becomes increasingly crowded, the price to compete increases. The idea of introducing a new cost to an already limited budget can be daunting, so prioritization is your best tool for optimization.
Slate Optimization | Aug 09
As higher education and marketing professionals, we are by no means lawyers. However, one law that affects our jobs that we need to pay attention to is called the CAN-SPAM Act. This isn’t a new law; it was passed in 2003 and established standards nationally for commercial email messaging.
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Digital Marketing | Aug 01
In 2021, Google made several changes to ensure a safer online experience for those under 18, which included measures like restricting content teens could readily access across Google products like Search, YouTube, and Google Assistant devices.
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Digital Marketing | Jul 22
The Connection Conference 2022 was full of memorable moments and insights from higher education and digital marketing professionals. Here are five of our favorite quotes from this year’s conference and a little insight into why we love them.
Carnegie acquires Maguire Associates
Carnegie News | Jul 11
Press Release | Carnegie announces its acquisition of Maguire Associates (Maguire), one of the industry’s most trusted and reputable enrollment management firms. The acquisition demonstrates Carnegie’s commitment to delivering the most innovative marketing and enrollment solutions for its university partners.
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Slate Optimization | Jun 30
Slate Summit is the highlight of any Slate user's year, and with no Summit in the last three years, this event was highly anticipated. As usual, Alexander Clark and the team at Technolutions did not disappoint. Attendees ogled 35 new features, enjoyed the theatrics, and sang our hearts out (yes, there was karaoke again this year!).

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