Creative Writer

Working as part of a strategic consultancy, Carnegie’s Creative Writer plays a pivotal role in content construction for creative projects for higher ed clients. They expertly develop and present strategic content recommendations and bring those recommendations to life through high-quality, narrative-based copywriting.

The Creative Writer will work across a diverse product set, inclusive of ad campaigns, print, emails, scripts, website content, and other marketing communications. They can write beyond a journalistic or news-oriented approach in favor of deeply personified narratives that move and motivate audiences. They have a passion for understanding the client and consumer and creating wholly original and personified content that unites them. Secondary projects may include technical research and strategy deliverables that require clear, consistent, and grammatically flawless writing skills. 

Occasional travel and sound communication skills are required, as are critical thinking skills, the ability to imagine new ways of expressing an idea, and the ability to work both alone and with cross-disciplinary team members. Carnegie’s Creative Writers have a passion for understanding the client and consumer and creating wholly original and personified content that unites them. 

Responsibilities:

  • Effectively translate Carnegie’s personality archetypes into emotive storytelling content     
  • Ensure consistency and accrual to client brand standards, messaging platform, campaign concept, student personas, and strategy      
  • Formulate clear and thoughtful content strategies to meet organizational objectives      
  • Move content strategies to action, creating high-quality, personified, and cohesive      narratives across communication types (print, web, social, video, etc.), in ways that distill complex messages and articulate new, desirable, realities for audiences      
  • Elevate generic headers, body copy, and calls to action to be more emotive, engaging, and inspiring to student audiences               
  • Represent content decisions on client calls     
  • Occasional travel

Qualifications:

  • Carnegie’s Creative Writer must hold a bachelor’s degree or higher in a related field and have at least five years of formal writing and client-side experience in marketing, communications, higher education, or a related industry
  • Proven results thriving within complex communication projects between interdisciplinary teams is important
  • Proven writing experience in marketing, publishing, advertising, business, entrepreneurship, and/or higher education
  • Demonstrable strengths in creative writing and storytelling, with samples available to review     
  • Excellent grammar and formatting skills and     familiarity with commonly used style guides
  • Ability to take on diverse tones and styles and maintain a clear and consistent brand voice that appeals to various target markets
  • Keen sense of newsworthiness (what makes a story interesting from the audience’s perspective, in line with the purpose/goals of the piece)
  • Proven ability to convert value propositions into narratives
  • Ability to create original concepts that result in effective and compelling communication
  • Interviewing skills: the ability to ask effective questions and develop rapport/trust with story subjects 
  • Excellent interpersonal and communication skills, both with clients and between colleagues and internal teams
  • Self-motivated and well organized
  • The ability to understand the needs of diverse clients, consumers, and target audiences     
  • The resilience to work across several projects simultaneously and balance a high-volume workload     
  • Ability to follow process and achieve deadlines     
  • The insight to identify problems and take measures to rectify them     

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

  • Private health/dental/vision
  • 401(k) with company match
  • Generous holiday and PTO package
  • Flexible work environment (remote, in-office, and hybrid roles)
  • Half-day summer Fridays
  • Fun company events and laid-back culture
  • Opportunities for advancement
  • Industry exposure and professional development
  • Growing company with a family feel
  • Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

Apply Today.

For more information, or to apply please submit your cover letter and résumé to careers@carnegiehighered.com.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.