Digital Marketing Strategist

Carnegie is looking for a motivated full-time Digital Marketing Strategist to join the Inbound Marketing team to support Carnegie Clarity™, Carnegie’s proprietary website personalization and marketing attribution service. The Digital Marketing Strategist will leverage a customer data platform (CDP) to segment prospective student audiences, develop personalized website campaign strategies, and use data from the website and other systems to identify high-yield attribution strategies and behavioral trends among user groups. 

Personalized website campaigns are independent web elements (e.g., lightboxes and pop-ups) or inline content (ex., customized hero image) that appear to specific website users.

Responsibilities:

  •  Work directly with clients to understand their objectives and KPIs.
  • Architect website personalization strategies driven by our clients’ business marketing goals and objectives. Collaborate with internal team members across Copywriting, Web Development, and Digital Advertising teams to execute those strategies. 
  • Build personalized website content interactions/campaigns in the CDP platform.
  • Create in-depth monthly and ad hoc reporting and analysis for the clients to which you are assigned using Google Analytics, Google Data Studio, and platform reporting tools; must be able to analyze data in aggregate, identify short-term and long-term trends, and make thoughtful recommendations accordingly. 
  • Foster client-agency relationships through monthly strategy calls, acting as an expert partner for clients and advising on best practices. 
  • Show thought leadership through contributions to team meetings, including bringing forward ideas around process improvements, strategic testing, and ways to increase client satisfaction/campaign success.

Carnegie Clarity™ services are bringing groundbreaking new technology and marketing tactics to the higher education industry. The right person for this role will be comfortable interacting with clients and internal stakeholders. This person will also be comfortable with new technology, have the ability to quickly learn and acclimate to it, and help integrate it into overall services to drive innovation in the industry.

Qualifications:

  • Bachelor’s degree required; Marketing/Advertising major or concentration preferred.
  • Two-plus years of experience in a digital marketing campaign management role or experience with marketing automation or customer data platforms (CDP). 
  • Experience analyzing and reporting on data trends with full understanding of digital marketing KPIs and success metrics. 
  • Experience using and analyzing data visualization tools such as Google Data Studio and Google Analytics. 
  • Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere. 
  • Clear oral and written communication skills, both internally and externally; can confidently speak to and present on campaign performance with both clients and internal Digital team members . 
  • Demonstrated problem-solving skills, utilizing resources to work independently and troubleshoot arising issues before escalating to senior team members.

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

  • Private health/dental/vision
  • 401(k) with company match
  • Generous holiday and PTO package
  • Flexible work environment (remote, in-office, and hybrid roles)
  • Half-day summer Fridays
  • Fun company events and laid-back culture
  • Opportunities for advancement
  • Industry exposure and professional development
  • Growing company with a family feel
  • Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

Apply Today.

For more information, or to apply please submit your cover letter and résumé to careers@carnegiehighered.com.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.