Digital Marketing Technologist

As the Digital Marketing Technologist, you will be responsible for the integration of data between paid digital campaigns, Inbound services (Analytics and SEO) and client CRMs and will work on a small team of specialists who are responsible for all conversion tracking through Google Tag Manager, as well as Zapier and CRM integrations. You will be involved in clients of all sizes to ensure there is synergy between the data being collected by analytics and/or Carnegie Clarity, and the data being collected from paid media campaigns. You will work with all teams to leverage data across the different areas to better understand performance and guide recommendations/optimizations. Your day to day will consist of working in GTM, Zapier, and facilitating CRM to ad platform integrations. This includes driving innovation of new integrations and improving existing integrations. There is opportunity for this role to demonstrate thought leadership through regular contributions to the Carnegie Dartlet blog and workshops as well.

Responsibilities

  • Work with clients to integrate data from all digital teams (paid, analytics, Clarity, SEO) to meet a client’s goals, tell a story and support recommendations and optimizations
  • Mentor and train Integration Associates who will mainly be responsible for setting up conversions in GTM and using Zapier
  • Work closely with counterparts in programmatic display/streaming, social media, PPC, and overall strategy implementation to ensure alignment of campaigns with client goals as it relates to conversions and integrations
  • Participate in client calls as needed to help troubleshoot or work through any integrations/conversion conversations 
  • Tailors our technology to the unique goals of each client 
  • Help with troubleshooting conversion or integration issues
  • Drive innovation by staying up-to-date with industry trends, CRMs, attribution tools and new platforms
  • Drive implementation and adoption of different integrations with CRMs (focusing on Slate)
  • Identifies opportunities for client case studies and other in-depth research projects and help bring these to fruition

Qualifications

  • Bachelor’s degree required, Marketing/Advertising major or Computer Science/Information Systems major preferred
  • Experience working with CRM systems such as Salesforce, HubSpot and/or Slate
  • Proficiency with Google Tag Manager required. Google Analytics, Google Ads, Facebook Ads and Zapier experience preferred
  • Basic knowledge of the digital marketing landscape
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • 2 years of relevant work/internship experience in the digital marketing space
  • Excellent attention to detail a must
  • Strong problem-solving skills and the ability to adapt to new technologies
  • Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
  • Quick learner and ability to adapt to new and changing technologies
  • Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success

Here’s why you should work for us

Okay, now that you’ve read all the technical stuff…

Looking for a welcoming, upbeat company that supports your professional growth and puts you on the cutting edge of the digital marketing industry? You should join us! We’re a fast-growing, innovative team within a well-established company with an unmatched reputation.

Besides getting to do work we’re passionate about, here are some of our favorite parts about working at Carnegie:

  • Half-day summer Fridays
  • Small company with a family feel
  • Reverse commute from Boston—avoid the traffic!
  • Flexible work environment
  • Fun office events and laid-back culture
  • Opportunities to attend industry conferences, seminars, Google offices, and more
  • Industry exposure through Carnegie’s blog, social media, and other forums
  • Entrepreneurial approach and spirit
  • Open work space promoting collaboration and team learning

About Carnegie

For more than 30 years, Carnegie has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, we help colleges and universities meet their enrollment goals. Our cutting-edge digital marketing capabilities deliver customized solutions for our clients.

Our team is energetic, enthusiastic, and passionate about our clients’ goals. We are looking for innovators who can contribute great ideas to our organization. Carnegie embraces and affirms diversity of every kind. We believe passionately in the power of human connection, knowing that we are strongest when we bring a breadth of perspectives and experiences to our work. We celebrate differences within our team and actively promote inclusion in our workplace.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.