Programmatic Associate

The Programmatic Associate will work in our DSP, DV360, and be responsible for Programmatic and Streaming Media account setups, campaign and audience creation, bidding and budget management, optimizations, and regular testing for our higher education clients. They will report to the Director of Programmatic & Digital Strategy, while working closely with the entire Programmatic team to stay well- versed on best practices. The Programmatic Associate will help analyze the performance of select Programmatic and Streaming Media campaigns and prepare recommendations for our clients as needed.

Responsibilities:

  • Create and manage Display, YouTube, Streaming (Hulu, Twitch, Spotify, Pandora and Podcasts), and CTV/OTT campaigns on the Display & Video 360 DSP
  • Pace and optimize Programmatic campaigns on a weekly basis
  • Monitor and evaluate campaign performance and generate regular client reporting and recommendations
  • Keep pace with Programmatic and Streaming industry trends and stay well informed on best practices

Qualifications:

  • Bachelor’s degree required, Marketing/Advertising major or concentration preferred
  • Basic knowledge of the digital marketing landscape
  • Proficiency with Microsoft Word, PowerPoint, and Excel
  • One year or less of relevant work/internship experience in the digital marketing space
  • Excellent attention to detail is a must
  • Strong problem-solving skills and the ability to adapt to new technologies
  • Demonstrated ability to work as part of a team while simultaneously managing independent workload/tasks
  • Data analysis experience preferred, particularly experience analyzing digital campaign metrics to measure success
  • Passion, energy, and enthusiasm for digital marketing and customer service/client success
  • Working knowledge or experience managing digital campaigns within a Demand Side Platform (DSP) is a plus
  • Familiarity with Asana or other project management tools is a plus

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

  • Private health/dental/vision
  • 401(k) with company match
  • Generous holiday and PTO package
  • Flexible work environment (remote, in-office, and hybrid roles)
  • Half-day summer Fridays
  • Fun company events and laid-back culture
  • Opportunities for advancement
  • Industry exposure and professional development
  • Growing company with a family feel
  • Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

Apply Today.

For more information, or to apply please submit your cover letter and résumé to careers@carnegiehighered.com.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.