Senior Brand Strategist

The Senior Brand Strategist leads integrated project teams in delivering on strategic client needs, serving as trusted, go-to experts for both clients and colleagues. Gathering key data through Carnegie’s proprietary methodology and best practices, they ensure strategies are well-informed and aligned to meet client goals and generate outcomes to ensure client success.

Responsibilities:

• Client Engagement and Lead Strategist 
  • Lead on-site client engagements specific to RMS products and services
  • Take responsibility for on-site client engagement experience and outcomes
  • Facilitate workshops, audits, creative blitzes, and the creation of diverse strategy deliverables
  • Interface with campus leaders in formal and informal settings to create and maintain client relationships
  • Guide clients and colleagues through a holistic understanding of client needs

• Data Analysis, Strategy, and Storytelling 
  • Gather data to develop well-informed and effective strategic outcomes
  • Define strategic insights and recommendations based on accumulated research data
  • Deliver presentations and lead client-side meetings via Zoom and on location
  • Translate the vast amount of data and intelligence gathered during client engagements to help inspire inventive creative outcomes and ongoing client work
  • Bring insights to and collaborate on research and creative solutions for clients
  • Develop clear deliverables that inspire exceptional standards across integrated teams
  • Understand how seemingly disparate data coalesces to bring unusual insight

• Cross-Company Collaboration and Leadership
  • Oversee cross-disciplinary contributions to achieve holistic results
  • Research clients, markets, and consumers to understand environments, challenges, and objectives
  • Solve problems of all varieties in a self-sufficient and collaborative manner
  • Collaborate with Client Success leaders and inform them of intelligence developed during client engagements
  • Stay educated on trends and developments in higher education enrollment and marketing
  • Assist Sales and Business Development team members in the creation of case studies relevant to RMS products and services

Qualifications:

• Proven track record in the development of strategic outcomes to benefit institutions or clients
• Ability to understand the needs of clients, consumers, and target audiences by processing large amounts of information and summarizing it effectively
• Ability to collaborate exceptionally well in driving client outcomes and creating a foundation for client continuity by understanding how to recognize opportunities to extend accounts and relationships
• Ability to inspire confidence in V- and C-level executives
• Exceptional presentation and client management skills
• Outstanding strategic thinking and communication skills
• Strong emotional intelligence
• Drive to help others succeed and bring unity to many moving parts
• Insight to identify problems and take measures to rectify them
• Resilience to work across several projects and balance a workload
• Enthusiasm for research, modeling, strategic marketing and enrollment, creative, and higher education
• Effective communication and time management skills for a remote work environment as well as the ability to use/learn multiple technology platforms and switch between them on a regular basis
• Must be able to work at a computer for prolonged periods

Experience

• Bachelor’s degree (at a minimum) in a related field
• At least 12 years of experience in enrollment, marketing, strategic communications, or some combination at an institution of higher education or higher education agency, or within a related industry
• Proven results in leading strategic projects and interdisciplinary teams with a vast array of demonstrated success

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

• Private health/dental/vision
• 401(k) with company match
• Generous holiday and PTO package
• Flexible work environment (remote, in-office, and hybrid roles)
• Half-day summer Fridays
• Fun company events and laid-back culture
• Opportunities for advancement
• Industry exposure and professional development
• Growing company with a family feel
• Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

 

No phone calls or unscheduled visits to the office, please. Carnegie is an equal-opportunity employer.