SEO Copywriter

If you have a passion for both writing and the web, then this is the position for you. Carnegie is looking for a creative individual with excellent writing skills who also has knowledge of SEO. Not only will the successful candidate be an excellent storyteller, but they will also have experience with various elements of web copywriting, including performing keyword research, crafting metadata, and writing header tags.

In this role, you will work with colleges and universities to create unique content that spans a variety of topics and audiences. You will tell each institution’s unique story in a way that resonates with users and also appears in search engine results to help schools meet their strategic goals. Excellent organization and time management skills are a must in this role, as you will work with several institutions at once and meet various deadlines for each.

You’ll be a great fit if:

  • You’re passionate about enhancing user experience on the web and producing great content
  • You have great attention to detail and are analytical
  • You enjoy working as part of a team

Responsibilities:

  • Writing or revising on-page content for optimization
  • Writing title tags and meta descriptions
  • Performing keyword research
  • Developing content strategies
  • Analyzing impacts in Google Analytics, Google Search Console, and other tracking tools and creating monthly reports in Google Looker Studio
  • Communicating with clients and account management team
  • Working in our project management system to update and upload documents

Qualifications:

  • Bachelor’s degree in English, Writing, or related field
  • 2-4 years of experience in professional writing and SEO
  • Strong editorial and grammatical skills
  • Outstanding communication skills
  • Strong attention to detail
  • Excellent analytical, organizational, project management, and time management skills

Experience

  • Experience with or a passion for higher education marketing
  • Experience with content management systems such as WordPress or Drupal
  • Knowledge of Google Analytics, Google Search Console, and Google Looker Studio

You Should Join Us!

We’re a fast-growing and innovative company, set apart by our incredible people. We’re a supportive, fun-loving group with diverse interests and talents. In addition to getting to work with fantastic people and do work you love, here are some items you can list in your “pros” column:

  • Private health/dental/vision
  • 401(k) with company match
  • Generous holiday and PTO package
  • Flexible work environment (remote, in-office, and hybrid roles)
  • Half-day summer Fridays
  • Fun company events and laid-back culture
  • Opportunities for advancement
  • Industry exposure and professional development
  • Growing company with a family feel
  • Entrepreneurial approach and spirit

About Carnegie

For more than 30 years, Carnegie has been a leader and innovator in higher education marketing and enrollment strategy, offering groundbreaking services in the areas of Research, Strategy, Digital Marketing, Lead Generation, Slate Optimization, Student Search, Website Development, and Creative that generate authentic connections.

Learn more about who we are, what we do, and what we care about.

Apply Today.

For more information, or to apply please submit your cover letter and résumé to careers@carnegiehighered.com.

No phone calls or unscheduled visits to the office, please. Carnegie is an equal opportunity employer.