Meet the Carnegie Team at AMA
Booth 425

Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience for more than 20 years. He spent the first decade of his career in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

As Senior Vice President of Brand Management for Carnegie, Joe Master partners with institutions to build brands that resonate with emotion and authenticity. Prior to his agency work, Joe spent 13 years leading marketing and communications teams at two large Philadelphia universities—Temple University and Drexel University. Joe served as Assistant Vice President of Marketing & Digital Strategy for Drexel University on the in-house team responsible for executing the award-winning Ambition Can’t Wait national brand awareness campaign. His work has appeared in newspapers, magazines, television commercials, and on digital screens across the nation.

As Chief Brand Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

Matt Gerien, Senior Vice President at Carnegie, is an experienced communication leader who works to enhance clients’ brand reputation through cohesive and human-centered communications. From campus to Capitol Hill, Matt has advised college and university presidents and senior leaders on strategic and crisis communications matters. Before joining Carnegie, he served as chief communications officer at Rhodes College. Matt also spent a decade as a television journalist covering local and national news. He began his communications career as a congressional press secretary.

With more than 20 years of experience working with colleges, universities, and associations, Emma designs unique leadership experiences underpinned by her strengths in strategy and storytelling. Emma guides national partnerships to build higher education leadership benches for the future, supporting and developing presidents and senior-level leaders across the sector. She is an advocate for empowering women and gender-diverse leaders and for changing the prevailing narratives about higher education by inspiring innovation.

Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

Kelsey Anderson’s ability to connect with people and problem-solve has been fostered by her background in psychology and college admission. From working at a Big Ten institution to small private colleges and universities, she brings a range of experiences and strengths to the Carnegie team. Kelsey finds customized solutions for clients using both her people skills and strategic planning. She hails from the Midwest, where she is active in her community and volunteers with a number of nonprofit organizations. In her spare time, she enjoys exploring the outdoors with her three dogs and her husband, Reid.

As a Director of Client Success in the Business Development division at Carnegie, Hallie Devido brings compassion, attentiveness, and resolve to her clients and seeks to understand their unique needs to offer personalized solutions. Hallie has an extensive background in higher education, serving at both large public and private universities in undergraduate and graduate enrollment management and marketing. She most recently was the Director of Recruiting for the College of Arts + Sciences at Indiana University-Bloomington, where she increased their enrollment by over 45%. Hallie values collaborative partnerships and is excited about building authentic relationships, serving as a trusted advisor, and advocating for her clients.