In this episode, Carnegie EVP of Brand Strategy David Viggiano discusses synthesizing psychographic insights from internal and external research into a brand strategy that aligns your institution to a shared vision. This webinar is the third installment of a five-part series, The Power of Personality: Building a Higher Education Brand That Connects. Be sure to check back weekly as each new episode is released! Download the slide deck.

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  • Dave Viggiano EVP, Research, Modeling, + Strategy
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    Persona The Resilient and Rebellious Ringleader

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

    Dave Viggiano

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.