Service Line: CLARUS

Your teams just carried a higher education institution across the line from planning to reality: scheduling, advising, financial aid, bookstore, faculty, IT, the whole relay baton passed cleanly. If it feels like mile 25 of a marathon, that’s because it is. Every community college faces the same cyclical crunch: students juggling work and family, aid that finalizes late, holds that clear after add/drop, and life that doesn’t always start on the official day one.

Retargeting is a game-changer for community colleges looking to move prospective students through the enrollment funnel. By re-engaging individuals who have already interacted with your institution — whether by visiting your website, submitting an inquiry, or engaging with your ads — you keep your school top-of-mind and encourage them to take the next step.

With the end of the fiscal year coming up, now’s the time for community colleges to make the most of any remaining Perkins V funds. In higher ed, so many of us are being asked to do more with less, so it’s critical that schools make the most of every funding opportunity available to them.
Perkins funding is all about improving access to CTE programs, promoting equity, and making sure what you’re offering lines up with real-world workforce demands. Now is a great time to find creative ways to make full use of the money to prep for future programs set yourself up for more success in the future.

The college selection process is deeply personal. Even the smallest details can influence a student’s decision to attend (or not attend) your institution. For an admissions team, navigating these details to guide students toward enrollment can seem like an impossible negotiation.