Yield + Retention Strategy for Student Search
We use data science to predict key decision points, like a student’s likelihood to apply, enroll, and stay (retention) and leverage the probability of those events to optimize your Student Search. With these critical data points we maximize your resources, optimize your campaigns, and increase yield and retention.
This is data-driven intelligence that maximizes your resources and results.
Carnegie’s Lead Scoring assigns a probability of application to each student in your prospect pool. Together, and with this information, we will make impactful strategic and budget-saving decisions to maximize your efforts. Lead scores can inform communication segmentation, recruitment plans, direct mail volumes, digital spending, and early yield interventions that will impact your enrollment goals. Lead Scoring helps you deploy your valuable resources where they will have the greatest impact. Lean on our team of consultants to deliver the data as well as the action plan.
Money matters. Financial Aid is your number one yield tactic, which is why it ought to be applied precisely. We deliver an Individualized Financial Aid Strategy—not only customized for your institution but customized for each student. A strategy built from the ground up, accounting for shifts in market forces and student behavior. It’s monitored by our experts, for in-cycle optimizations that lead to goal achievement. It’s a precise and personal aid strategy that will deliver enrollments, which is why it’s part of Carnegie’s Student Search.
Another opportunity to effect change with better data. Student Success Modeling assigns a retention probability to each student in your admitted or enrolled class. With this data, you have the opportunity to apply interventions like additional aid, advising, or counseling services which will increase your ability to retain at-risk students. Our team will help you use this rich data to focus resources on the students who need the most support, pre or post-enrollment. This tool is helpful for both increasing yield and retention.
Optimize Your Ecosystem
Lean on our team of strategists and specialists to align your institution with the changing landscape. Choose from a list of audits like communication flows, Slate CRM, visit programming, and more to optimize your enrollment and marketing ecosystem to support a modern Student Search.
Recruit to Retain.
How to Create an Integrated Enrollment Ecosystem for Better ResultsFor a couple of decades, cognitive psychology has been sorting out the nuances of how we live in an attention economy.
Strategies that Make Your Next Student Search SmarterIt won’t be long before the incoming Class of 2025 arrives on your campus despite an unprecedented year of recruitment. Everything that was “traditional” about Student Search...
What Is Financial Aid Optimization and How Does Individualized Strategy Work? An Introduction.You may have heard that Maguire Associates, one of the industry’s most trusted and reputable enrollment management firms, is now part of the Carnegie family! With this...
Build Your Student Search Strategy