Blog

What We’re Thinking About

Featured


Three people sit together at a table looking at a tablet.
Digital Advertising

Google’s Search Advertising Slowdown Signals a Turning Point for Higher Ed Marketing


  • Three people sit together at a table looking at a tablet.
    Digital Advertising
    Google’s Search Advertising Slowdown Signals a Turning Point for Higher Ed Marketing
    Read
  • A student with long red hair typing on a laptop at a classroom desk.
    Digital Advertising
    Why Community Colleges Should Be Taking Advantage of Website Personalization
    Read
  • Two students stand in a hallway talking and holding notebooks and a laptop.
    Student Success
    How Campus Spaces Can Support Student Belonging and Retention
    Read
  • A woman in a burgundy blazer clapping in a conference room with other attendees in the background.
    Enrollment
    What We’re Hearing: 5 Enrollment Takeaways from NACAC 2026
    Read
  • Three young adults sit together indoors, smiling and talking while playing a table game. One woman in an orange sweater appears to be laughing.
    Student Success
    Retention Is the Outcome. The Student Experience Is the Strategy.
    Read
  • Young man with curly hair smiles while looking at his smartphone, sitting outside by a house window.
    Digital Advertising
    How to Optimize Your Higher Education Website for AI Search
    Read
  • Institutional Strategy
    From AI Experimentation to Institutional Readiness
    Read
  • Todd Zipper
    Enrollment
    Carnegie Welcomes Todd Zipper as Chief Executive Officer
    Read
  • Emma Jones headshot
    Institutional Strategy
    Why the World Needs Vital Higher Ed Institutions
    Read
  • Three young adults smiling and talking outdoors on a city street, with one person in the foreground wearing a striped jacket.
    Enrollment
    Start with Strategy: Building a Stronger Slate for Student Success Implementation
    Read
  • Enrollment
    Affordability is Both Perception and Reality
    Read
  • Three colleagues collaborate at a desk in a bright office, with one person pointing at a computer screen while the others watch attentively.
    Digital Advertising
    Breaking the PDF Habit in Higher Ed: Why Website Bloat is a Governance Problem, Not a Tech One
    Read