insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Digital Advertising
    How to Optimize Your Higher Education Website for AI Search
    Prospective students are no longer relying on a single search engine or a predictable sequence of clicks to research colleges and universities. They may start with Google, continue the conversation in ChatGPT or another AI platform, compare options across third-party sources, and eventually arrive on an institutional website through organic search or a direct visit.
    Read More
  • On-Demand Video
    Digital Advertising
    The 80/20 Rule, AEO, and the Web: Myth or Methodology?
    Watch this on-demand webinar to learn how AEO is changing higher education web strategy, content, SEO, technical optimization, and AI search visibility.
    Watch Video
  • Blog
    Institutional Strategy
    From AI Experimentation to Institutional Readiness
    Over the past six months, through the Carnegie AI Collaborative and our work with presidents and leadership teams across higher education, we have had a front-row seat to how institutions are navigating AI.
    Read More
  • Blog
    Enrollment
    Carnegie Welcomes Todd Zipper as Chief Executive Officer
    Carnegie welcomes Todd Zipper as Chief Executive Officer, bringing more than two decades of experience across higher education, technology, AI, and organizational growth.
    Read More
  • Research
    Digital Advertising
    Search Marketing in the Age of AI
    Download Carnegie’s 2026 report on higher ed search marketing, AI search, SEO, AEO, paid search, zero-click behavior, and institutional visibility.
    Read More
  • Case Study
    Digital Advertising
    Rice University
    See how Carnegie’s Answer Engine Optimization strategy helped Rice Business increase AI search visibility by 49%, reach #1 share of voice, and grow AI-driven engagement.
    Read More

Get Our Insights

Everything you Need and Want to Know Delivered to Your Inbox

Sign up to get Carnegie’s monthly Intelligence newsletter.

Let’s Talk About What Comes Next

Our expert knowledge of higher ed has been forged over decades, from hundreds of client partnerships. And knowledge becomes power when it’s shared. Contact us to start the conversation about how we can help you thrive now and lead what’s next.

Get in Touch