Responsible AI

Our Responsible AI Principles

At the core of Carnegie’s work is our belief in the power of human connection. Our responsible AI principles stem from that foundation and the commitment to the dignity and value of humans as developers, arbiters, and employers of technology.

Responsible AI

Carnegie’s Responsible AI Statement

  1. We believe in the critical role of human knowledge, experience, emotion, and imagination in creativity. We strive for a human-centered approach to AI that empowers and augments professionals. AI technologies should be assistive, not autonomous.
  2. We believe in the responsible, appropriate, and intentional design, development, deployment, and operation of AI technologies.
  3. We believe in intelligent automation without dehumanization and the potential of AI to have profound benefits for humanity and society. We acknowledge the need to understand the limitations and dangers of AI and consider those factors in all of our decisions and actions.
  4. We believe that humans remain accountable for all decisions and actions, even when assisted by AI. Human beings must remain in the loop in all applications of AI to our work.
  5. We believe in the power of language, images, and videos to educate, influence, and affect change. We commit to never knowingly using generative AI technology to deceive, to produce content for the sole benefit of financial gain, or to spread falsehoods, misinformation, disinformation, or propaganda.
  6. We believe in eliminating bias in AI technologies to the greatest extent possible to support diversity, equity, and inclusion.
  7. We believe that transparency in data collection and AI usage is essential in order to maintain the trust of our audiences and stakeholders.
  8. We believe in meaningful and tailored personalization without invasion of privacy, including strict adherence to data privacy laws, mitigation of privacy risks for consumers, and following our moral compass when legal precedent lags behind AI innovation.
  9. We believe in the importance of upskilling and reskilling professionals and using AI to build more fulfilling careers and lives.
  10. We believe in an open approach to sharing our AI research, knowledge, ideas, experiences, and processes in order to advance education and better our society.

What We’re Doing Today

At Carnegie, we constantly experiment with AI technologies to aid efficiency and performance across business functions. We expect our approach and application of AI to evolve as AI technologies mature and legal policies adapt. In all our efforts to explore, evaluate, and operationalize AI, we strive for an inclusive process incorporating multiple opinions, experiences, and expertise.

We’ll update our Responsible AI statement as necessary. This statement was last updated on 5 March, 2024.

We gratefully acknowledge the Marketing AI Institute’s work in responsible AI, and we employ their expertise under the Creative Commons Attribution-ShareAlike 4.0 International License. Carnegie’s responsible AI statement is freely available for everyone to use and adapt under the same terms of that license.