Our Team

CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

CFO John DiBari is an expert in structuring complicated financial transactions and has lent his expertise to solar, real estate, and public-private partnership agreements. Previously, John was CFO of Americas for Unispace, a global design build firm that led transaction finance and financial planning and analysis for Corvias Group, which creates innovative public-partnerships alongside governmental organizations. He has raised more than $2 billion to support projects benefiting municipal, state, and federal governmental organizations.

As EVP of Technology for Carnegie, Ilya Liberman is responsible for developing and maintaining custom software systems to support our suite of products and services. With over 25 years of IT experience, Ilya works closely with business leaders to identify, implement, and operate robust secure technology solutions for Carnegie and our clients. Prior to joining us, he held technical leadership positions, building products for a wide array of applications such as e-commerce, education, publishing, and others.

Scott Novak doesn’t just predict the future of educational marketing, he helps create it. For the last 25 years, he has been an authority on market trends in the industry, with an unrivaled ability to anticipate the marketing needs of colleges and universities across the country. Scott joined the Carnegie team in 2021 as part of the company's merger with Underscore, a dedicated Slate development and optimization company.

Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

As the leader of account management at Carnegie, Jorie consistently brings excellence and finesse to client solutions and provides oversight across a variety of operations, communications, and business development functions. She is exceptionally well versed in managing multifaceted accounts, all while acting as a concise and encouraging liaison between the client and the project team. Her expertise has influenced start-up agencies, along with regional, national, and global brands.

Michael Dixon is a Senior Advisor in the areas of Diversity, Equity, and Inclusion for Carnegie, providing guidance and thought leadership across the organization for DEI initiatives. He currently holds an appointment at Susquehanna University as the Chief Inclusion and Diversity Officer in the Office of the President and leads the Division of Inclusive Excellence. Michael has been a higher education professional since 2004 and has functional knowledge in various student affairs areas.

In 2021, Bill brought his 25+ years of experience in consulting and software development to Carnegie as part of the company’s acquisition of mStoner, a web development agency for higher education. At mStoner, Bill worked closely with clients to form strategic partnerships to achieve measurable, deeply satisfying results through superior technology. An expert problem solver, Bill has thrived in leadership roles in consulting, start-up, and corporate environments. A highlight includes his seven years at CNA Insurance as director of application development, where he led a group of 50 employees and participated in large-scale projects that transformed the organization.

Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

Jared Brickman considers himself a true data nerd. With a decade of research experience in communication technologies and campaign studies, Jared is practical, focused, and driven by the compelling stories found underneath the numbers. He has won local, national, and international awards for his overall research on mobile health, viral web content, and online social support. He is also an active member of the research review community and is an upcoming member of the editorial board for the peer-reviewed journal New Media and Society.

As a data guru, Ted’s unrivaled expertise spans from queries and migration to user-experience enhancements. He has dedicated more than a decade to recruiting and retaining prospective students for colleges all over the country, and he has a deep knowledge and understanding of the complicated numbers that institutions need to leverage with today’s digital natives. Ted joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

Jim Rogers is laser-focused on clients’ unique enrollment needs, and he can empathize like no one else. From his days as an admission counselor to leading private liberal arts colleges as a dean, he has dedicated the last 25 years to understanding the client perspective. Jim has been enhancing the Carnegie team since 2021 when the company merged with Underscore, a dedicated Slate development and optimization company.

Bethany Talbert is a fearless advocate for client transformation and the end-user experience. With more than a decade of consultancy experience with for- and non-profit organizations worldwide, she is an expert at capturing clients’ stories and telling them with crystal-clear execution. She has an unrivaled eye for quality content strategy, ensuring a brand’s authentic self shines through at every touchpoint and interaction. Her multidisciplinary knowledge and collaborative approach make her a beloved friend and craftsman for complex organizations in diverse industries.

Jeremiah is an admission wizard who is continually revealing new ways for clients to maximize Slate. With more than 15 years of enrollment experience-- from counselor to dean of admissions-- he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. Jeremiah joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

Kayla lives and breathes digital marketing, overseeing the Account Management team to ensure top-notch communication, project management, and client service. She has more than a decade of experience in digital strategy and marketing management, and she is passionate about assisting clients with complex strategic campaigns that empower them to achieve their goals.

As vice president of Carnegie’s Inbound department, Erica specializes in refining service offerings that include Carnegie Clarity™️, search engine optimization, and analytics. Prior to this role, Erica dedicated the majority of her career to AdTech firms. She most recently led the Operations division for Semcasting, a data-as-a-service provider that specializes in IP targeting. She has also directed teams at Burst Media (now RhythmOne) in leadership roles as VP of Advertising Operations, and VP of Audience Development.

Christine Kramer spearheads Carnegie's marketing operations, collaborating with company experts and stakeholders to increase brand awareness and to continue the company’s impressive growth trajectory. Christine has dedicated more than a decade to the higher education marketing and communications space, running strategy and operations for enrollment communications and advising on those services as a consultant. In recent years, she explored management consulting for media and tech, entertainment, retail, research, and nonprofit companies.

Danielle helped pioneer Carnegie’s Digital team as one of its first members, and she has more than a decade of experience in account and campaign management. She inspires higher education clients to use the growing digital industry to form lasting connections with their target audiences.

As AVP of Digital Strategy, Katie collaborates with clients to create comprehensive digital advertising campaigns that are aligned with each institution’s objectives and enrollment goals. She has worked in digital marketing for more than nine years and specializes in innovative digital marketing strategies, strategic campaign development across paid search, display, social media, and streaming services. Her vital role as a liaison between the client and the Digital team provides a seamless process, from campaign implementation to optimization and analysis.

With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul. Melissa resides in Minnesota with her husband, Mike, and two daughters.

Bolstered by more than 36 years of enrollment marketing experience, Gary Williams’ greatest strength is matching an institution to the right recruitment plan to maximize results. With an emphasis on special projects, he brings his marketing expertise to colleges and universities across the country. He also presents at national and regional enrollment conferences for undergraduate, transfer, and graduate associations, including NACAC, NETA, NAGAP, NEGAP, and NYGAP.

Chris empowers clients to exceed their goals by kicking their enrollment marketing into overdrive. He has more than 25 years of experience in the higher education industry, and he joined the Carnegie team when the company merged with Underscore, a dedicated Slate development and optimization company. Chris brings to the team his unrivaled knowledge of enrollment best practices and name-buy strategy.

Selma’s client dedication can only be topped by her love of color-coded files and sticky notes. As project manager, she eases client concerns and keeps objectives on track with unmatched organizational skills. She joins the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

Brian’s extensive expertise in business management and operations has led to success in several leadership roles at Carnegie. As director of account management, his positive approach inspires his team to create and deliver perfectly customized strategic solutions for each client. Prior to Carnegie, Brian led the rapid growth of an innovative medical device company in San Francisco. He has also influenced start-ups and established companies in the photography, event entertainment, and public utility sectors.

As AVP of Marketing for Carnegie, Lizzie Lithgow oversees marketing production and operations, builds and maintains the content calendar, and manages marketing staff and freelancers. Prior to joining Carnegie, Lizzie was the co-founder of Underscore (now a division of Carnegie), where she was the VP of Marketing. There, she led the creative team, created and coordinated content strategy, and functioned as the unofficial COO. Before joining the higher ed space, Lizzie worked in account and marketing management. The Entertaining and Generous Confidant, Lizzie brings her extensive background in marketing and strategy and infectious enthusiasm to market Carnegie's innovative solutions that help institutions meet their goals.

Anderson Murphy is an expert at creating comprehensive digital advertising solutions that are aligned with each institution’s objectives and enrollment goals. He has an unmatched eye for strategy and optimization, ensuring peak performance for each client campaign. From the proposal process to implementation and analysis, he works closely as a liaison between clients and Carnegie’s Digital team to ensure successful outcomes.

As a member of the marketing team, Daniella Nordin amplifies Carnegie's thoughtful research, strategic success, and data-driven results. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing. Prior to joining us, she served as mStoner's director of marketing and spent nearly seven years as part of the marketing and communications team at Skidmore College, where she built the social media strategy from the ground up and found creative ways to share student stories. Daniella earned her bachelor’s degree in communications from The Ohio State University and her master’s, also in communications, from the University at Albany, SUNY. You can hear her broadcast live on Ladies ‘80s every Tuesday night from the Skidmore College radio station on 91.1 WSPN.

Jennifer creates innovative marketing and student recruitment programs in partnership with clients, using both Carnegie’s cutting-edge digital strategies and more traditional print components for diverse platforms. As a senior regional sales director, she has contributed to Carnegie’s growth as its industry-leading offerings continue to expand. Her dedication and attention to detail over the last 17+ years has empowered clients to select the services most customized to their needs.

Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

As a regional sales director, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

Sheridan’s unique and creative approach to meeting client needs stems from her previous marketing work in Nashville, where she partnered with leading country music artists to develop their authentic brands and platforms. Transferring those skills to the higher education industry has allowed her to enhance the brands of colleges and universities across the country.

Kelsey specializes in finding customized solutions for clients with personable, strategic planning. Her problem-solving abilities are bolstered by her extensive experience in psychology and college admission, and she has contributed her skills to both small private marketing vendors and Big Ten institutions.

As a Client Solutions Specialist, Gianna connects institutions with the Carnegie services that best fit their lead generation and enrollment marketing needs. Prior to joining Carnegie, she worked in sales for a Property Management company. In college, Gianna interacted frequently with the enrollment and admissions committees on the board of trustees as a student representative. Gianna is excited to use this knowledge to help clients increase their lead generation, and in turn, help more students find their perfect fit.