Our Team

Human connection is what drives us.

It’s what gets us up in the morning and defines us. We believe that genuine connection is the key to capturing attention and building affinity between students and schools, but it’s also core to who we are as a company. We build connections, relationships, and dare we say it: friendships. It’s our people that set us apart.

Our Team

Team Fast Facts.

250

CARNEGIE EMPLOYEES

3

TOP ARCHETYPES: PROVIDER, EXPLORER, COMPETITOR

31

NUMBER OF STATES WE CALL HOME

1

GRAMMY WINNER; OLYMPIAN; REAL ESTATE MOGUL

Partners.Partners.

  • Joe Moore Chief Executive Officer Persona The Adventurous and Caring Guide

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

    Joe Moore

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

  • Tyler Borders Chief Strategy Officer Persona The Innovative and Confident Visionary

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

  • Meghan Dalesandro Chief Operations Officer Persona The Curious and Determined Precisionist

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

    Meghan Dalesandro

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

  • Scott Ochander Chief Client Solutions Officer Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Executive Management.Executive Management.

  • Mark Cunningham Chief Revenue Officer Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

  • John DiBari Chief Financial Officer Persona The Analytical and Questioning Trailblazer

    CFO John DiBari is an expert in structuring complicated financial transactions and has lent his expertise to solar, real estate, and public-private partnership agreements. Previously, John was CFO of Americas for Unispace, a global design build firm that led transaction finance and financial planning and analysis for Corvias Group, which creates innovative public-partnerships alongside governmental organizations. He has raised more than $2 billion to support projects benefiting municipal, state, and federal governmental organizations.

    John DiBari

    CFO John DiBari is an expert in structuring complicated financial transactions and has lent his expertise to solar, real estate, and public-private partnership agreements. Previously, John was CFO of Americas for Unispace, a global design build firm that led transaction finance and financial planning and analysis for Corvias Group, which creates innovative public-partnerships alongside governmental organizations. He has raised more than $2 billion to support projects benefiting municipal, state, and federal governmental organizations.

  • Scott Novak Chief Development Officer + CEO, Underscore Persona The Visionary and Caring Host

    Scott Novak doesn’t just predict the future of educational marketing, he helps create it. For the last 25 years, he has been an authority on market trends in the industry, with an unrivaled ability to anticipate the marketing needs of colleges and universities across the country. Scott joined the Carnegie team in 2021 as part of the company's merger with Underscore, a dedicated Slate development and optimization company.

    Scott Novak

    Scott Novak doesn’t just predict the future of educational marketing, he helps create it. For the last 25 years, he has been an authority on market trends in the industry, with an unrivaled ability to anticipate the marketing needs of colleges and universities across the country. Scott joined the Carnegie team in 2021 as part of the company's merger with Underscore, a dedicated Slate development and optimization company.

  • Alexa Poulin Chief Digital Officer Persona The Humorous And Assertive Champion

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

    Alexa Poulin

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

  • Jorie Antuma EVP, Account Management Persona The Assertive and Discerning Detective

    As the leader of account management at Carnegie, Jorie consistently brings excellence and finesse to client solutions and provides oversight across a variety of operations, communications, and business development functions. She is exceptionally well versed in managing multifaceted accounts, all while acting as a concise and encouraging liaison between the client and the project team. Her expertise has influenced start-up agencies, along with regional, national, and global brands.

    Jorie Antuma

    As the leader of account management at Carnegie, Jorie consistently brings excellence and finesse to client solutions and provides oversight across a variety of operations, communications, and business development functions. She is exceptionally well versed in managing multifaceted accounts, all while acting as a concise and encouraging liaison between the client and the project team. Her expertise has influenced start-up agencies, along with regional, national, and global brands.

  • Ilya Liberman EVP, Technology
    Persona The Innovative and Determined Trailblazer
    Ilya Liberman
  • Bill McLaughlin EVP, Web Operations Persona The Confident and Curious Adventurer

    In 2021, Bill brought his 25+ years of experience in consulting and software development to Carnegie as part of the company’s acquisition of mStoner, a web development agency for higher education. At mStoner, Bill worked closely with clients to form strategic partnerships to achieve measurable, deeply satisfying results through superior technology. An expert problem solver, Bill has thrived in leadership roles in consulting, start-up, and corporate environments. A highlight includes his seven years at CNA Insurance as director of application development, where he led a group of 50 employees and participated in large-scale projects that transformed the organization.

    Bill McLaughlin

    In 2021, Bill brought his 25+ years of experience in consulting and software development to Carnegie as part of the company’s acquisition of mStoner, a web development agency for higher education. At mStoner, Bill worked closely with clients to form strategic partnerships to achieve measurable, deeply satisfying results through superior technology. An expert problem solver, Bill has thrived in leadership roles in consulting, start-up, and corporate environments. A highlight includes his seven years at CNA Insurance as director of application development, where he led a group of 50 employees and participated in large-scale projects that transformed the organization.

  • Eric Page EVP, Enrollment and Marketing Strategy
    Persona The Innovative and Adventurous Trailblazer

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Melissa Rekos EVP, Enrollment + Marketing Strategy Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Megan Robinson EVP, Strategy, Underscore Persona The Engaging and Confident Champion

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Voltaire Santos Miran EVP, Web Strategy Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Dave Viggiano EVP, Research, Strategy + Creative Persona The Resilient and Rebellious Ringleader

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

    Dave Viggiano

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

  • Michael Dixon Senior Advisor, Diversity, Equity, and Inclusion Persona The Confident and Curious Ranger

    Michael Dixon is a Senior Advisor in the areas of Diversity, Equity, and Inclusion for Carnegie, providing guidance and thought leadership across the organization for DEI initiatives. He currently holds an appointment at Susquehanna University as the Chief Inclusion and Diversity Officer in the Office of the President and leads the Division of Inclusive Excellence. Michael has been a higher education professional since 2004 and has functional knowledge in various student affairs areas.

    Michael Dixon

    Michael Dixon is a Senior Advisor in the areas of Diversity, Equity, and Inclusion for Carnegie, providing guidance and thought leadership across the organization for DEI initiatives. He currently holds an appointment at Susquehanna University as the Chief Inclusion and Diversity Officer in the Office of the President and leads the Division of Inclusive Excellence. Michael has been a higher education professional since 2004 and has functional knowledge in various student affairs areas.

Divisional Leaders.Divisional Leaders.

  • Jared Brickman SVP, Research
    Persona The Creative and Analytical Theorist
    Jared Brickman
  • Ted Magdzinski SVP, Partnerships + Integrations, Underscore
    Persona The Sophisticated and Sympathetic Advisor
    Ted Magdzinski
  • Jim Rogers SVP, Enrollment Strategy, Underscore
    Persona The Supportive and Energetic Enthusiast
    Jim Rogers
  • Bethany Talbert SVP, Creative
    Persona The Meticulous and Relentless Contender
    Bethany Talbert
  • Jeremiah Tudor SVP, New Product Development, Underscore
    Persona The Innovative and Engaging Performer
    Jeremiah Tudor
  • Ben Arendt VP, Enrollment Strategy
    Persona The Confident and Curious Globetrotter
    Ben Arendt
  • Erica Greany VP, Inbound
    Persona The Confident and Caring Guardian
    Erica Greany
  • Christine Kramer VP, Marketing
    Persona The Analytical and Discerning Detective
    Christine Kramer
  • Allison Letizi VP, Finance & HR
    Persona The Rebellious and Considerate Guardian
    Allison Letizi
  • Melissa Vangsness VP, Strategy
    Persona The Independent and Resilient Contender
    Melissa Vangsness
  • Gary Williams VP, Special Projects
    Persona The Confident and Intrepid Adventurer
    Gary Williams
  • Chris Coons AVP, Business Development, Underscore
    Persona The Confident and Amusing Thrill-seeker
    Chris Coons
  • Kayla Gaier AVP, Account Management
    Persona The Competitive and Compassionate Guide
    Kayla Gaier
  • Megan Gibbs AVP, CollegeXpress
    Persona The Discerning and Protective Guardian
    Megan Gibbs
  • Selma Gomez AVP, Accounts, Underscore
    Persona The Adventurous and Sophisticated Aficionado
    Selma Gomez
  • George LaRochelle AVP, Lead Generation
    Persona The Competitive and Curious Researcher
    George LaRochelle
  • Brian Leininger AVP, Account Management
    Persona The Determined and Fearless Rogue
    Brian Leininger
  • Lizzie Lithgow AVP, Marketing
    Persona The Entertaining and Generous Confidant
    Lizzie Lithgow
  • Anderson Murphy AVP, Digital Strategy
    Persona Captain. Innovator. Detective.
    Anderson Murphy
  • Jaime Oleksik AVP, Strategic Marketing
    Persona The Meticulous and Inquisitive Adventurer
    Jaime Oleksik
  • Danielle Rose AVP, Digital Strategy
    Persona The Determined and Caring Advisor
    Danielle Rose
  • Katie Sentissi AVP, Digital Strategy
    Persona The Adventurous and Enthusiastic Dynamo
    Katie Sentissi
  • Jeremy Fern AVP, Enrollment + Marketing Strategy
    Persona The Creative and Attentive Shepherd
    Jeremy Fern
  • Jim Kelly National Director, Client Solutions
    Persona The Gritty and Amusing Emcee
    Jim Kelly
  • Tim Morrow Director, Client Solutions
    Persona The Caring and Independent Instigator
    Tim Morrow
  • Jennifer Lukiewski Senior Director, Enrollment & Marketing Strategy
    Persona The Engaging and Hospitable Confidant
    Jennifer Lukiewski
  • Kevin Roane Senior Director, Enrollment & Marketing Strategy
    Persona The Confident and Entertaining Dynamo
    Kevin Roane
  • Kristy Gilmartin Director, Enrollment & Marketing Strategy
    Persona The Independent and Meticulous Perfectionist
    Kristy Gilmartin
  • Sheridan Brown Director, Enrollment & Marketing Strategy
    Persona The Adventurous and Compassionate Advisor
    Sheridan Brown
  • Kelsey Wilson Director, Enrollment & Marketing Strategy
    Persona The Adventurous and Energetic Dynamo
    Kelsey Wilson

Our Locations.

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Our Team

What Our Clients Have to Say.

“Carnegie creates research-backed, tested, psychometric storytelling that moves the needle. Our positive enrollment gains the past four cycles are proof positive.” Jason Black
AVP of Enrollment & Dean of Admission
Samford University

"The team at Carnegie is the most knowledgeable and invested consultant group we’ve worked with to date. Communication is excellent across their teams from executive leadership to front-line staff—it feels more like a collaboration than a client-consultant transaction. If you’re looking for marketing and creative expertise, insights to inform your strategy, and a reliable partner in reaching your goals, I highly recommend Carnegie." Becky Dienger
Director of Integrated Marketing and Communications
University of Wisconsin-Eau Claire