Our Team

Human connection is what drives us.

It’s what gets us up in the morning and defines us. We believe that genuine connection is the key to capturing attention and building affinity between students and schools, but it’s also core to who we are as a company. We build connections, relationships, and dare we say it: friendships. It’s our people that set us apart.

Our Team

Team Fast Facts.

250

CARNEGIE EMPLOYEES

3

TOP ARCHETYPES: PROVIDER, EXPLORER, COMPETITOR

31

NUMBER OF STATES WE CALL HOME

1

GRAMMY WINNER; OLYMPIAN; REAL ESTATE MOGUL

Partners.Partners.

  • Joe Moore Chief Executive Officer Persona The Adventurous and Caring Guide

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

    Joe Moore

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

  • Tyler Borders Chief Strategy Officer Persona The Rebellious and Assertive Visionary

    As chief innovation officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As chief innovation officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

  • Meghan Dalesandro Chief Operations Officer Persona The Curious and Determined Precisionist

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

    Meghan Dalesandro

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

  • Scott Ochander Chief Client Solutions Officer Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Executive Management.Executive Management.

  • Mark Cunningham Chief Revenue Officer
    Persona The Adventurous and Caring Patron
    Mark Cunningham
  • John DiBari Chief Financial Officer
    Persona The Analytical and Questioning Trailblazer
    John DiBari
  • Scott Novak Chief Development Officer + CEO, Underscore Persona The Visionary and Caring Host
    Scott Novak
  • Alexa Poulin Chief Digital Officer
    Persona The Humorous And Assertive Champion
    Alexa Poulin
  • Voltaire Santos Miran CEO, Head of Client Experience, mStoner
    Voltaire Santos Miran
  • Michael Stoner Co-founder, mStoner
    Michael Stoner
  • Jorie Antuma EVP, Account Management
    Persona The Assertive and Discerning Detective
    Jorie Antuma
  • Ilya Liberman EVP, Technology
    Persona The Innovative and Determined Trailblazer
    Ilya Liberman
  • Bill McLaughlin EVP, Web Operations
    Bill McLaughlin
  • Eric Page EVP, Enrollment and Marketing Strategy
    Persona The Innovative and Adventurous Trailblazer
    Eric Page
  • Melissa Rekos EVP, Enrollment & Marketing Strategy
    Persona The Nurturing and Adventurous Globetrotter
    Melissa Rekos
  • Megan Robinson EVP, Strategy, Underscore
    Persona The Engaging and Confident Champion
    Megan Robinson
  • Dave Viggiano EVP, Research, Strategy + Creative
    Persona The Resilient and Rebellious Ringleader
    Dave Viggiano
  • Michael Dixon Senior Advisor, Diversity, Equity, and Inclusion Persona The Confident and Curious Ranger
    Michael Dixon

Divisional Leaders.Divisional Leaders.

  • Jared Brickman SVP, Research
    Persona The Creative and Analytical Theorist
    Jared Brickman
  • Ted Magdzinski SVP, Partnerships + Integrations, Underscore
    Persona The Sophisticated and Sympathetic Advisor
    Ted Magdzinski
  • Jim Rogers SVP, Enrollment Strategy, Underscore
    Persona The Supportive and Energetic Enthusiast
    Jim Rogers
  • Bethany Talbert SVP, Creative
    Persona The Meticulous and Relentless Contender
    Bethany Talbert
  • Jeremiah Tudor SVP, New Product Development, Underscore
    Persona The Innovative and Engaging Performer
    Jeremiah Tudor
  • Ben Arendt VP, Enrollment Strategy
    Persona The Confident and Curious Globetrotter
    Ben Arendt
  • Erica Greany VP, Inbound
    Persona The Confident and Caring Guardian
    Erica Greany
  • Christine Kramer VP, Marketing Persona The Analytical and Discerning Detective
    Christine Kramer
  • Allison Letizi VP, Finance & HR
    Persona The Rebellious and Considerate Guardian
    Allison Letizi
  • Melissa Vangsness VP, Strategy
    Persona The Independent and Resilient Contender
    Melissa Vangsness
  • Gary Williams VP, Special Projects
    Persona The Confident and Intrepid Adventurer
    Gary Williams
  • Chris Coons AVP, Business Development, Underscore
    Persona The Confident and Amusing Thrill-seeker
    Chris Coons
  • Kayla Gaier AVP, Account Management
    Persona The Competitive and Compassionate Guide
    Kayla Gaier
  • Megan Gibbs AVP, CollegeXpress
    Persona The Discerning and Protective Guardian
    Megan Gibbs
  • Selma Gomez AVP, Accounts, Underscore
    Persona The Adventurous and Sophisticated Aficionado
    Selma Gomez
  • George LaRochelle AVP, Lead Generation
    Persona The Competitive and Curious Researcher
    George LaRochelle
  • Brian Leininger AVP, Account Management
    Persona The Determined and Fearless Rogue
    Brian Leininger
  • Lizzie Lithgow AVP, Marketing
    Persona The Entertaining and Generous Confidant
    Lizzie Lithgow
  • Anderson Murphy AVP, Digital Strategy
    Persona Captain. Innovator. Detective.
    Anderson Murphy
  • Jaime Oleksik AVP, Strategic Marketing
    Persona The Meticulous and Inquisitive Adventurer
    Jaime Oleksik
  • Ashlie Perry AVP, Creative, Underscore
    Persona The Rebellious and Confident Coach
    Ashlie Perry
  • Danielle Rose AVP, Digital Strategy
    Persona The Determined and Caring Advisor
    Danielle Rose
  • Katie Sentissi AVP, Digital Strategy
    Persona The Adventurous and Enthusiastic Dynamo
    Katie Sentissi
  • Jim Kelly National Director, Client Solutions
    Persona The Gritty and Amusing Emcee
    Jim Kelly
  • Jeremy Fern Senior Director, Strategic Marketing
    Persona The Creative and Attentive Shepherd
    Jeremy Fern
  • Tim Morrow Director, Client Solutions
    Persona The Caring and Independent Instigator
    Tim Morrow
  • Jennifer Lukiewski Senior Director, Enrollment & Marketing Strategy
    Persona The Engaging and Hospitable Confidant
    Jennifer Lukiewski
  • Kevin Roane Senior Director, Enrollment & Marketing Strategy
    Persona The Confident and Entertaining Dynamo
    Kevin Roane
  • Kristy Gilmartin Director, Enrollment & Marketing Strategy
    Persona The Independent and Meticulous Perfectionist
    Kristy Gilmartin
  • Sheridan Brown Director, Enrollment & Marketing Strategy
    Persona The Adventurous and Compassionate Advisor
    Sheridan Brown
  • Kelsey Wilson Director, Enrollment & Marketing Strategy
    Persona The Adventurous and Energetic Dynamo
    Kelsey Wilson

Our Locations.

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Our Team

What Our Clients Have to Say.

“Carnegie creates research-backed, tested, psychometric storytelling that moves the needle. Our positive enrollment gains the past four cycles are proof positive.” Jason Black
AVP of Enrollment & Dean of Admission
Samford University

"The team at Carnegie is the most knowledgeable and invested consultant group we’ve worked with to date. Communication is excellent across their teams from executive leadership to front-line staff—it feels more like a collaboration than a client-consultant transaction. If you’re looking for marketing and creative expertise, insights to inform your strategy, and a reliable partner in reaching your goals, I highly recommend Carnegie." Becky Dienger
Director of Integrated Marketing and Communications
University of Wisconsin-Eau Claire