Our Team

Human connection is what drives us.

It’s what gets us up in the morning and defines us. We believe that genuine connection is the key to capturing attention and building affinity between students and schools, but it’s also core to who we are as a company. We build connections, relationships, and dare we say it: friendships. It’s our people that set us apart.

Our Team

Team Fast Facts.

250

CARNEGIE EMPLOYEES

3

TOP ARCHETYPES: PROVIDER, EXPLORER, COMPETITOR

31

NUMBER OF STATES WE CALL HOME

1

GRAMMY WINNER; OLYMPIAN; REAL ESTATE MOGUL

Partners.Partners.

  • Joe Moore Chief Executive Officer Persona The Adventurous and Caring Guide

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

    Joe Moore

    CEO Joe Moore has pioneered higher education marketing and publishing businesses for more than 30 years, partnering with more than 1,000 institutions to help them meet or exceed their enrollment goals. After co-founding Carnegie Communications, he introduced digital services to higher education marketing in 1995 by launching CollegeXpress—one of the first websites designed for college-bound students. Carnegie merged with Dartlet in 2018, and now offers a complete end-to-end portfolio of innovative communications services and response-driven recruitment solutions. Joe’s leadership has motivated others to grow and succeed, and he has found great pleasure in empowering millions of students to find the right college or university.

  • Tyler Borders Chief Strategy Officer Persona The Innovative and Confident Visionary

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

    Tyler Borders

    As Chief Strategy Officer, Tyler Borders ensures Carnegie’s end-to-end products and services are continually advancing and providing unmatched value for clients. Tyler has transformed countless brands since the early 2000s, when he originated and began deploying a first-of-its-kind psychometric approach to communications. This distinctive psychology-centered and research-driven system has positively impacted audiences and teams across the country. Prior to Carnegie, Tyler found success as a creative director and as an entrepreneurial founder of five start-ups. He continues to take his expertise to industry stages nationally and to write and develop disruptive solutions in the fields of organizational psychology and brand transformation.

  • Meghan Dalesandro Chief Operations Officer Persona The Curious and Determined Precisionist

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

    Meghan Dalesandro

    Meghan Dalesandro is passionate about finding innovative ways to help colleges and universities surpass their goals, making her a natural fit to oversee Carnegie’s business operations. Meghan is actively involved in sales, product implementation and management, business acquisitions and mergers, and in impacting the overall growth of the company. She is an advocate for authentic storytelling and education, and she helped launch the annual Carnegie Conference—a leading event in the education recruitment marketing circuit.

  • Scott Ochander Chief Leadership Strategist Persona The Ingenious and Pioneering Trailblazer

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

    Scott Ochander

    Scott Ochander is the Chief Client Solutions Officer for Carnegie. As a former Vice President for Enrollment and Marketing, Scott Ochander is regarded as an expert in reputation and enrollment strategy in higher education. Scott pioneered a consensus-building reputation and change management research model in higher education that empowered campus communities and enabled enrollment growth and reputation transformation. Scott has worked extensively in marketing and enrollment strategy, completing hundreds of strategy development projects across higher education at some of the largest and most influential institutions in the nation.

Executive Management.Executive Management.

  • Mark Cunningham Chief Revenue Officer Persona The Adventurous and Caring Patron

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

    Mark Cunningham

    Mark Cunningham is a leading expert in recruitment services and marketing, empowering clients to communicate their brand and personality to create unmatched engagement with their audiences. With more than 20 years of experience, he is a regular presenter and speaker at industry conferences, and he manages many of Carnegie’s partnerships with various associations and organizations in the higher education space.

  • Ilya Liberman Chief Technology Officer Persona The Innovative and Determined Trailblazer

    As EVP of Technology for Carnegie, Ilya Liberman is responsible for developing and maintaining custom software systems to support our suite of products and services. With over 25 years of IT experience, Ilya works closely with business leaders to identify, implement, and operate robust secure technology solutions for Carnegie and our clients. Prior to joining us, he held technical leadership positions, building products for a wide array of applications such as e-commerce, education, publishing, and others.

    Ilya Liberman

    As EVP of Technology for Carnegie, Ilya Liberman is responsible for developing and maintaining custom software systems to support our suite of products and services. With over 25 years of IT experience, Ilya works closely with business leaders to identify, implement, and operate robust secure technology solutions for Carnegie and our clients. Prior to joining us, he held technical leadership positions, building products for a wide array of applications such as e-commerce, education, publishing, and others.

  • Scott Novak Chief Development Officer Persona The Visionary and Caring Host

    Scott Novak doesn’t just predict the future of educational marketing, he helps create it. For the last 25 years, he has been an authority on market trends in the industry, with an unrivaled ability to anticipate the marketing needs of colleges and universities across the country. Scott joined the Carnegie team in 2021 as part of the company's merger with Underscore, a dedicated Slate development and optimization company.

    Scott Novak

    Scott Novak doesn’t just predict the future of educational marketing, he helps create it. For the last 25 years, he has been an authority on market trends in the industry, with an unrivaled ability to anticipate the marketing needs of colleges and universities across the country. Scott joined the Carnegie team in 2021 as part of the company's merger with Underscore, a dedicated Slate development and optimization company.

  • Alexa Poulin Chief Digital Officer Persona The Humorous And Assertive Champion

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

    Alexa Poulin

    Alexa Poulin manages the daily operations of Carnegie’s leading-edge Digital marketing team. She understands the complexities of recruitment and enrollment marketing challenges, as a former collegiate director of marketing with more than 20 years of student-facing marketing experience. Alexa also serves as a board member of the American Marketing Association, working alongside colleagues to plan and execute AMA’s annual Higher Ed Symposium.

  • Jorie Antuma EVP, Account Management Persona The Assertive and Discerning Detective

    As the leader of account management at Carnegie, Jorie consistently brings excellence and finesse to client solutions and provides oversight across a variety of operations, communications, and business development functions. She is exceptionally well versed in managing multifaceted accounts, all while acting as a concise and encouraging liaison between the client and the project team. Her expertise has influenced start-up agencies, along with regional, national, and global brands.

    Jorie Antuma

    As the leader of account management at Carnegie, Jorie consistently brings excellence and finesse to client solutions and provides oversight across a variety of operations, communications, and business development functions. She is exceptionally well versed in managing multifaceted accounts, all while acting as a concise and encouraging liaison between the client and the project team. Her expertise has influenced start-up agencies, along with regional, national, and global brands.

  • Michael Dixon Senior Advisor, Diversity, Equity, and Inclusion Persona Rebellious and Assertive Visionary

    Michael Dixon is a Senior Advisor in the areas of Diversity, Equity, and Inclusion for Carnegie, providing guidance and thought leadership across the organization for DEI initiatives. He currently holds an appointment at Susquehanna University as the Chief Inclusion and Diversity Officer in the Office of the President and leads the Division of Inclusive Excellence. Michael has been a higher education professional since 2004 and has functional knowledge in various student affairs areas.

    Michael Dixon

    Michael Dixon is a Senior Advisor in the areas of Diversity, Equity, and Inclusion for Carnegie, providing guidance and thought leadership across the organization for DEI initiatives. He currently holds an appointment at Susquehanna University as the Chief Inclusion and Diversity Officer in the Office of the President and leads the Division of Inclusive Excellence. Michael has been a higher education professional since 2004 and has functional knowledge in various student affairs areas.

  • Bill McLaughlin EVP, Web Operations Persona The Confident and Curious Adventurer

    In 2021, Bill brought his 25+ years of experience in consulting and software development to Carnegie as part of the company’s acquisition of mStoner, a web development agency for higher education. At mStoner, Bill worked closely with clients to form strategic partnerships to achieve measurable, deeply satisfying results through superior technology. An expert problem solver, Bill has thrived in leadership roles in consulting, start-up, and corporate environments. A highlight includes his seven years at CNA Insurance as director of application development, where he led a group of 50 employees and participated in large-scale projects that transformed the organization.

    Bill McLaughlin

    In 2021, Bill brought his 25+ years of experience in consulting and software development to Carnegie as part of the company’s acquisition of mStoner, a web development agency for higher education. At mStoner, Bill worked closely with clients to form strategic partnerships to achieve measurable, deeply satisfying results through superior technology. An expert problem solver, Bill has thrived in leadership roles in consulting, start-up, and corporate environments. A highlight includes his seven years at CNA Insurance as director of application development, where he led a group of 50 employees and participated in large-scale projects that transformed the organization.

  • Eric Page EVP, Enrollment and Marketing Strategy
    Persona The Innovative and Adventurous Trailblazer

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

    Eric Page

    Eric Page brings a bold approach to clients’ enrollment solutions, propelled by his 15+ years of experience leading and executing cutting-edge communications and marketing strategies. He has expertise across the board, including in strategic planning, organizational dynamics, higher education enrollment and marketing, media and public relations, digital marketing, social media, website design, storytelling, and content marketing strategy. Eric previously led the admission recruitment and marketing team at the University of Iowa, where he engineered a 17% growth in enrollment over a two-year period.

  • Melissa Rekos EVP, Enrollment and Marketing Strategy Persona The Nurturing and Adventurous Globetrotter

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

    Melissa Rekos

    As a Carnegie team member for more than a decade, Melissa Rekos manages and coordinates the forward-thinking enrollment and marketing strategies that meet each client’s unique needs and goals. Melissa has always been on the cutting-edge of digital strategy for students, co-founding an award-winning website focused on young adult and teen audiences in 1997. She is deeply invested in client success, and she enjoys traveling to campuses and enrollment-related conferences to develop relationships and partnerships that exceed expectations.

  • Megan Robinson EVP, Strategy, Slate Optimization Persona The Engaging and Confident Champion

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Megan Robinson

    Megan is an expert on the endless possibilities of Slate and is eager to share her enthusiasm about its latest and greatest new features with clients. As a former admissions counselor, she understands the complexities of recruitment and operations in the higher education industry. She joined the Carnegie team in 2021 as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Voltaire Santos Miran EVP, Creative Persona The Compassionate and Charming Aficionado

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

    Voltaire Santos Miran

    Voltaire joined the Carnegie team in 2021 when the company acquired mStoner, a web development and technology agency for higher education that he led as CEO and Head of Client Experience. He has spent the last decade in development and alumni relations, working on print publications, alumni magazines, capital campaigns, and website launches. A natural storyteller, Voltaire enjoys teaching others how to effectively tell their brand story, empowering colleges and universities to forge transformative, memorable, and successful connections with their audiences. His expertise in information architecture, content strategy, and governance moves institutions from a project mindset to a process mindset, with powerful results.

  • Dave Viggiano EVP, Research, Strategy + Creative Persona The Resilient and Rebellious Ringleader

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

    Dave Viggiano

    David Viggiano has dedicated more than two decades to designing strategic communications, enrollment, and research solutions that empower colleges and universities to elevate their brands and reputations. “Vigg” is an expert at coordinating with leadership at the highest levels of institutions, and he has an unmatched ability to identify and solve the most pressing needs of organizations across the country.

Divisional Leaders.Divisional Leaders.

  • Jared Brickman SVP, Research Persona The Creative and Analytical Theorist

    Jared Brickman considers himself a true data nerd. With a decade of research experience in communication technologies and campaign studies, Jared is practical, focused, and driven by the compelling stories found underneath the numbers. He has won local, national, and international awards for his overall research on mobile health, viral web content, and online social support. He is also an active member of the research review community and is an upcoming member of the editorial board for the peer-reviewed journal New Media and Society.

    Jared Brickman

    Jared Brickman considers himself a true data nerd. With a decade of research experience in communication technologies and campaign studies, Jared is practical, focused, and driven by the compelling stories found underneath the numbers. He has won local, national, and international awards for his overall research on mobile health, viral web content, and online social support. He is also an active member of the research review community and is an upcoming member of the editorial board for the peer-reviewed journal New Media and Society.

  • Tim Lyon SVP, Maguire Associates, a Carnegie Company

    Tim oversees the predictive modeling group and helps clients develop data-informed strategies to meet their enrollment goals. Tim works with institutional partners to develop effective financial aid strategies, balance competing institutional priorities, and identify opportunities to enhance recruitment and marketing efforts. Tim ensures that analyses are customized to meet client needs and priorities, and that strategies are developed with long-term success in mind. Tim holds a B.S. in Business Administration from the University of Vermont, as well as an M.B.A in Quantitative Analysis.

    Tim Lyon

    Tim oversees the predictive modeling group and helps clients develop data-informed strategies to meet their enrollment goals. Tim works with institutional partners to develop effective financial aid strategies, balance competing institutional priorities, and identify opportunities to enhance recruitment and marketing efforts. Tim ensures that analyses are customized to meet client needs and priorities, and that strategies are developed with long-term success in mind. Tim holds a B.S. in Business Administration from the University of Vermont, as well as an M.B.A in Quantitative Analysis.

  • Ted Magdzinski SVP, Partnerships + Integrations, Slate Optimization Persona The Sophisticated and Sympathetic Advisor

    As a data guru, Ted’s unrivaled expertise spans from queries and migration to user-experience enhancements. He has dedicated more than a decade to recruiting and retaining prospective students for colleges all over the country, and he has a deep knowledge and understanding of the complicated numbers that institutions need to leverage with today’s digital natives. Ted joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Ted Magdzinski

    As a data guru, Ted’s unrivaled expertise spans from queries and migration to user-experience enhancements. He has dedicated more than a decade to recruiting and retaining prospective students for colleges all over the country, and he has a deep knowledge and understanding of the complicated numbers that institutions need to leverage with today’s digital natives. Ted joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Jim Rogers SVP, Enrollment Strategy, Slate Optimization Persona The Supportive and Energetic Enthusiast

    Jim Rogers is laser-focused on clients’ unique enrollment needs, and he can empathize like no one else. From his days as an admission counselor to leading private liberal arts colleges as a dean, he has dedicated the last 25 years to understanding the client perspective. Jim has been enhancing the Carnegie team since 2021 when the company merged with Underscore, a dedicated Slate development and optimization company.

    Jim Rogers

    Jim Rogers is laser-focused on clients’ unique enrollment needs, and he can empathize like no one else. From his days as an admission counselor to leading private liberal arts colleges as a dean, he has dedicated the last 25 years to understanding the client perspective. Jim has been enhancing the Carnegie team since 2021 when the company merged with Underscore, a dedicated Slate development and optimization company.

  • Bethany Talbert SVP, Operations & Organizational Strategy Persona The Meticulous and Relentless Contender

    Bethany Talbert is a fearless advocate for organizational transformation and end-user experience. She provides operational leadership and organizational strategy for the Research-Strategy-Creative function at Carnegie. Bethany works with key leaders to devise and deliver strategic plans and priorities, lead systems integration, increase operating performance and effectiveness, nurture talent, and identity and remove barriers to success both within the division and Carnegie’s central operations team.

    Bethany Talbert

    Bethany Talbert is a fearless advocate for organizational transformation and end-user experience. She provides operational leadership and organizational strategy for the Research-Strategy-Creative function at Carnegie. Bethany works with key leaders to devise and deliver strategic plans and priorities, lead systems integration, increase operating performance and effectiveness, nurture talent, and identity and remove barriers to success both within the division and Carnegie’s central operations team.

  • Jeremiah Tudor SVP, New Product Development, Slate Optimization Persona The Innovative and Engaging Performer

    Jeremiah is an admission wizard who is continually revealing new ways for clients to maximize Slate. With more than 15 years of enrollment experience-- from counselor to dean of admissions-- he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. Jeremiah joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Jeremiah Tudor

    Jeremiah is an admission wizard who is continually revealing new ways for clients to maximize Slate. With more than 15 years of enrollment experience-- from counselor to dean of admissions-- he has spent his time implementing undergraduate and graduate instances, as well as an advancement module. Jeremiah joined the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • Ben Arendt VP, Enrollment Strategy Persona The Confident and Curious Globetrotter

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

    Ben Arendt

    With more than 20 years of higher education experience, Ben Arendt knows how to transform clients' unique challenges into opportunities for success. Ben is an imaginative and enthusiastic problem solver, with expertise in everything from student affairs and teaching to visit programs and enrollment programs. He is motivated by understanding the people, goals, and priorities that make up the unique identity of each client community-- connecting them to the Carnegie strategies that drive results.

  • Kayla Gaier VP, Digital Account Management Persona The Competitive and Compassionate Guide

    Kayla lives and breathes digital marketing, overseeing the Account Management team to ensure top-notch communication, project management, and client service. She has more than a decade of experience in digital strategy and marketing management, and she is passionate about assisting clients with complex strategic campaigns that empower them to achieve their goals.

    Kayla Gaier

    Kayla lives and breathes digital marketing, overseeing the Account Management team to ensure top-notch communication, project management, and client service. She has more than a decade of experience in digital strategy and marketing management, and she is passionate about assisting clients with complex strategic campaigns that empower them to achieve their goals.

  • Erica Greany VP, Inbound Persona The Confident and Caring Guardian

    As vice president of Carnegie’s Inbound department, Erica specializes in refining service offerings that include Carnegie Clarity™️, search engine optimization, and analytics. Prior to this role, Erica dedicated the majority of her career to AdTech firms. She most recently led the Operations division for Semcasting, a data-as-a-service provider that specializes in IP targeting. She has also directed teams at Burst Media (now RhythmOne) in leadership roles as VP of Advertising Operations, and VP of Audience Development.

    Erica Greany

    As vice president of Carnegie’s Inbound department, Erica specializes in refining service offerings that include Carnegie Clarity™️, search engine optimization, and analytics. Prior to this role, Erica dedicated the majority of her career to AdTech firms. She most recently led the Operations division for Semcasting, a data-as-a-service provider that specializes in IP targeting. She has also directed teams at Burst Media (now RhythmOne) in leadership roles as VP of Advertising Operations, and VP of Audience Development.

  • Mike Keane VP, Maguire Associates, a Carnegie Company

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

    Mike Keane

    Mike leads modeling projects for clients, provides financial aid policy and operations expertise, and advises on a range of topics within enrollment management. Previously, Mike served as the Assistant Vice Provost for Financial Aid at Loyola Marymount University, where he led a financial aid team of more than 20 staff members and oversaw an aid portfolio exceeding $240 million. Mike has 12+ years of experience in enrollment data collection, analysis, and reporting. Mike has a Ph.D. in Political Science from the University of Notre Dame and a B.A. in History and Latin from Loyola Marymount University.

  • Christine Kramer VP, Marketing Persona The Analytical and Discerning Detective

    Christine Kramer spearheads Carnegie's marketing operation, working collaboratively with company stakeholders to ensure Carnegie is a relied upon brand and partner in the higher education industry. In Christine's 15+ year career, she has dedicated more than a decade to the higher education marketing and communications space, running strategy and operations for enrollment communications and advising on those services as a consultant. Her experience outside higher education includes management consulting for media and tech, entertainment, retail, research, and nonprofit companies. 

    Christine Kramer

    Christine Kramer spearheads Carnegie's marketing operation, working collaboratively with company stakeholders to ensure Carnegie is a relied upon brand and partner in the higher education industry. In Christine's 15+ year career, she has dedicated more than a decade to the higher education marketing and communications space, running strategy and operations for enrollment communications and advising on those services as a consultant. Her experience outside higher education includes management consulting for media and tech, entertainment, retail, research, and nonprofit companies. 

  • Allison Letizi VP, Finance & HR
    Persona The Rebellious and Considerate Guardian
    Allison Letizi
  • Anderson Murphy VP, Digital Strategy Persona Captain. Innovator. Detective.

    Anderson Murphy is an expert at creating comprehensive digital advertising solutions that are aligned with each institution’s objectives and enrollment goals. He has an unmatched eye for strategy and optimization, ensuring peak performance for each client campaign. From the proposal process to implementation and analysis, he works closely as a liaison between clients and Carnegie’s Digital team to ensure successful outcomes.

    Anderson Murphy

    Anderson Murphy is an expert at creating comprehensive digital advertising solutions that are aligned with each institution’s objectives and enrollment goals. He has an unmatched eye for strategy and optimization, ensuring peak performance for each client campaign. From the proposal process to implementation and analysis, he works closely as a liaison between clients and Carnegie’s Digital team to ensure successful outcomes.

  • Danielle Rose VP, Digital Strategy Persona The Determined and Caring Advisor

    Danielle helped pioneer Carnegie’s Digital team as one of its first members, and she has more than a decade of experience in account and campaign management. She inspires higher education clients to use the growing digital industry to form lasting connections with their target audiences.

    Danielle Rose

    Danielle helped pioneer Carnegie’s Digital team as one of its first members, and she has more than a decade of experience in account and campaign management. She inspires higher education clients to use the growing digital industry to form lasting connections with their target audiences.

  • Katie Sentissi VP, Digital Strategy Persona The Adventurous and Enthusiastic Dynamo

    As AVP of Digital Strategy, Katie collaborates with clients to create comprehensive digital advertising campaigns that are aligned with each institution’s objectives and enrollment goals. She has worked in digital marketing for more than nine years and specializes in innovative digital marketing strategies, strategic campaign development across paid search, display, social media, and streaming services. Her vital role as a liaison between the client and the Digital team provides a seamless process, from campaign implementation to optimization and analysis.

    Katie Sentissi

    As AVP of Digital Strategy, Katie collaborates with clients to create comprehensive digital advertising campaigns that are aligned with each institution’s objectives and enrollment goals. She has worked in digital marketing for more than nine years and specializes in innovative digital marketing strategies, strategic campaign development across paid search, display, social media, and streaming services. Her vital role as a liaison between the client and the Digital team provides a seamless process, from campaign implementation to optimization and analysis.

  • Melissa Vangsness VP, Strategy Persona The Independent and Resilient Contender

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul. Melissa resides in Minnesota with her husband, Mike, and two daughters.

    Melissa Vangsness

    With over a decade in the industry, Melissa Vangsness has an exceptional passion for elevating brands and has gained recognition for her ability to move organizations forward. Known for her relentless work ethic, she is a fearless champion of everything she does. After relinquishing her post as Director of Communications and Marketing at the University of Minnesota, Morris, Melissa is now using her expertise at Carnegie to guide clients through research, strategy, creative, and strategic marketing. She holds a bachelor’s degree from North Dakota State University and a master’s in Strategic Communication from Concordia University, St. Paul. Melissa resides in Minnesota with her husband, Mike, and two daughters.

  • Lindsey Waldrop VP, Web Delivery Persona The Intelligent and Enthusiastic Thrill-seeker

    As VP of Web Delivery, Lindsey Waldrop leads teams that create and implement ideas to elevate brand awareness. Lindsey brings more than 20 years of higher education and nonprofit fundraising experience to Carnegie. She understands the challenges colleges and universities face when attracting right-fit students and leads teams that create and implement ideas to elevate brand awareness. Her specialty lies in team building, strategy, and prioritizing the user experience across websites.

    Lindsey Waldrop

    As VP of Web Delivery, Lindsey Waldrop leads teams that create and implement ideas to elevate brand awareness. Lindsey brings more than 20 years of higher education and nonprofit fundraising experience to Carnegie. She understands the challenges colleges and universities face when attracting right-fit students and leads teams that create and implement ideas to elevate brand awareness. Her specialty lies in team building, strategy, and prioritizing the user experience across websites.

  • Gary Williams VP, Special Projects Persona The Confident and Intrepid Adventurer

    Bolstered by more than 36 years of enrollment marketing experience, Gary Williams’ greatest strength is matching an institution to the right recruitment plan to maximize results. With an emphasis on special projects, he brings his marketing expertise to colleges and universities across the country. He also presents at national and regional enrollment conferences for undergraduate, transfer, and graduate associations, including NACAC, NETA, NAGAP, NEGAP, and NYGAP.

    Gary Williams

    Bolstered by more than 36 years of enrollment marketing experience, Gary Williams’ greatest strength is matching an institution to the right recruitment plan to maximize results. With an emphasis on special projects, he brings his marketing expertise to colleges and universities across the country. He also presents at national and regional enrollment conferences for undergraduate, transfer, and graduate associations, including NACAC, NETA, NAGAP, NEGAP, and NYGAP.

  • Chris Coons AVP, Business Development, Slate Optimization Persona The Confident and Amusing Thrill-seeker

    Chris empowers clients to exceed their goals by kicking their enrollment marketing into overdrive. He has more than 25 years of experience in the higher education industry, and he joined the Carnegie team when the company merged with Underscore, a dedicated Slate development and optimization company. Chris brings to the team his unrivaled knowledge of enrollment best practices and name-buy strategy.

    Chris Coons

    Chris empowers clients to exceed their goals by kicking their enrollment marketing into overdrive. He has more than 25 years of experience in the higher education industry, and he joined the Carnegie team when the company merged with Underscore, a dedicated Slate development and optimization company. Chris brings to the team his unrivaled knowledge of enrollment best practices and name-buy strategy.

  • Megan Gibbs AVP, CollegeXpress Persona The Discerning and Protective Guardian

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

    Megan Gibbs

    Megan Gibbs has been a part of the student lead generation team at Carnegie's CollegeXpress division for over a decade. Starting as an editor, Megan now oversees the division, specifically operations, marketing, business growth, and more. She is passionate about building a student experience on CollegeXpress.com that enables students to find their perfect school and for college/university clients to increase their brand awareness and build their pipelines for years to come.

  • Selma Gomez AVP, Accounts, Slate Optimization Persona The Adventurous and Sophisticated Aficionado

    Selma’s client dedication can only be topped by her love of color-coded files and sticky notes. As project manager, she eases client concerns and keeps objectives on track with unmatched organizational skills. She joins the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

    Selma Gomez

    Selma’s client dedication can only be topped by her love of color-coded files and sticky notes. As project manager, she eases client concerns and keeps objectives on track with unmatched organizational skills. She joins the Carnegie team as part of the company’s merger with Underscore, a dedicated Slate development and optimization company.

  • George LaRochelle AVP, Lead Generation
    Persona The Competitive and Curious Researcher
    George LaRochelle
  • Brian Leininger AVP, Account Management Persona The Determined and Fearless Rogue

    Brian’s extensive expertise in business management and operations has led to success in several leadership roles at Carnegie. As director of account management, his positive approach inspires his team to create and deliver perfectly customized strategic solutions for each client. Prior to Carnegie, Brian led the rapid growth of an innovative medical device company in San Francisco. He has also influenced start-ups and established companies in the photography, event entertainment, and public utility sectors.

    Brian Leininger

    Brian’s extensive expertise in business management and operations has led to success in several leadership roles at Carnegie. As director of account management, his positive approach inspires his team to create and deliver perfectly customized strategic solutions for each client. Prior to Carnegie, Brian led the rapid growth of an innovative medical device company in San Francisco. He has also influenced start-ups and established companies in the photography, event entertainment, and public utility sectors.

  • Lizzie Lithgow AVP, Marketing Persona The Entertaining and Generous Confidant

    As AVP of Marketing for Carnegie, Lizzie Lithgow oversees marketing production and operations, builds and maintains the content calendar, and manages marketing staff and freelancers. Prior to joining Carnegie, Lizzie was the co-founder of Underscore (now a division of Carnegie), where she was the VP of Marketing. There, she led the creative team, created and coordinated content strategy, and functioned as the unofficial COO. Before joining the higher ed space, Lizzie worked in account and marketing management. The Entertaining and Generous Confidant, Lizzie brings her extensive background in marketing and strategy and infectious enthusiasm to market Carnegie's innovative solutions that help institutions meet their goals.

    Lizzie Lithgow

    As AVP of Marketing for Carnegie, Lizzie Lithgow oversees marketing production and operations, builds and maintains the content calendar, and manages marketing staff and freelancers. Prior to joining Carnegie, Lizzie was the co-founder of Underscore (now a division of Carnegie), where she was the VP of Marketing. There, she led the creative team, created and coordinated content strategy, and functioned as the unofficial COO. Before joining the higher ed space, Lizzie worked in account and marketing management. The Entertaining and Generous Confidant, Lizzie brings her extensive background in marketing and strategy and infectious enthusiasm to market Carnegie's innovative solutions that help institutions meet their goals.

  • Jennifer Lukiewski Senior Director, Enrollment & Marketing Strategy Persona The Engaging and Hospitable Confidant

    Jennifer creates innovative marketing and student recruitment programs in partnership with clients, using both Carnegie’s cutting-edge digital strategies and more traditional print components for diverse platforms. As a senior regional sales director, she has contributed to Carnegie’s growth as its industry-leading offerings continue to expand. Her dedication and attention to detail over the last 17+ years has empowered clients to select the services most customized to their needs.

    Jennifer Lukiewski

    Jennifer creates innovative marketing and student recruitment programs in partnership with clients, using both Carnegie’s cutting-edge digital strategies and more traditional print components for diverse platforms. As a senior regional sales director, she has contributed to Carnegie’s growth as its industry-leading offerings continue to expand. Her dedication and attention to detail over the last 17+ years has empowered clients to select the services most customized to their needs.

  • Jaime Oleksik AVP, Strategic Marketing Persona The Meticulous and Inquisitive Adventurer

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

    Jaime Oleksik

    Jaime is passionate about client partnerships and has an affinity for finding unique solutions to enrollment challenges and audience outreach. With more than a decade of experience in recruitment and enrollment marketing, she has held roles in undergraduate admission, international student recruitment, and visit programming at the University of Maryland, Baltimore County (UMBC) prior to joining the Carnegie team.

  • Jeremy Fern AVP, Enrollment and Marketing Strategy Persona The Creative and Attentive Shepherd

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

    Jeremy Fern

    Jeremy has lived and breathed higher education recruitment and marketing for the last 20 years, spending more than a decade serving as a director of admissions and assistant vice president for traditional and non-traditional enrollment. His consultative approach led to success in the higher education agency arena, where he’s worked with private and public two- and four-year institutions on lead generation, digital advertising, communications, and enrollment strategy.

  • Jim Kelly National Director, Client Solutions Persona The Gritty and Amusing Emcee

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

    Jim Kelly

    Jim is an expert in recruitment services, dedicating the last 13 years to providing game-changing solutions for colleges and universities by leveraging the latest online and digital avenues for recruitment. His work inspires clients to connect with prospective students in new and authentic ways, giving institutions the best position possible for attracting the audiences most important to them.

  • Jenna Briggs Senior Director, Enrollment and Marketing Strategy Persona The Innovative and Competitive Contender

    As Senior Director for Enrollment and Marketing Strategy, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications.

    Jenna Briggs

    As Senior Director for Enrollment and Marketing Strategy, Jenna Briggs brings curiosity, determination, and empathy to each client relationship to help connect them to Carnegie strategies that drive results. For the past 12 years, Jenna has served as a senior leader at institutions both large and midsized in the US and abroad. She brings a unique perspective, having worked extensively in undergraduate, international, and graduate enrollment management as well as marketing and communications.

  • Kevin Roane Senior Director, Enrollment & Marketing Strategy Persona The Confident and Entertaining Dynamo

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

    Kevin Roane

    Kevin brings more than 20 years of enrollment expertise to Carnegie. Prior to joining the team, he found success in both undergraduate and graduate admission at Monmouth University. There he earned continuous promotions from undergraduate admission counselor to assistant director to associate director. In his final role as director of graduate admissions, he led a team that welcomed the largest class in school history. His invaluable knowledge makes him an unmatched resource for clients in both undergraduate and graduate enrollments.

  • Martin Smith Senior Director, Enrollment and Marketing Strategy Persona The Determined and Forward-Thinking Vanguard

    As Senior Director of Enrollment and Marketing Strategy for Carnegie, Martin Smith brings nearly 26 years of experience in higher education enrollment management and consulting. Martin's extensive background includes strategic planning, organizational change, recruitment planning, financial aid leveraging, targeted student search and application generation, yield management, predictive modeling, marketing (traditional and digital), and developing communication plans. In addition to his experience as an enrollment management marketing consultant, Martin has served as the chief enrollment officer at both private and public universities. When not on the road serving our partner institutions in the Southeast, you will find him on a golf course or spending time with his wife, Benet, in sunny Tampa, Florida, where they reside.

    Martin Smith

    As Senior Director of Enrollment and Marketing Strategy for Carnegie, Martin Smith brings nearly 26 years of experience in higher education enrollment management and consulting. Martin's extensive background includes strategic planning, organizational change, recruitment planning, financial aid leveraging, targeted student search and application generation, yield management, predictive modeling, marketing (traditional and digital), and developing communication plans. In addition to his experience as an enrollment management marketing consultant, Martin has served as the chief enrollment officer at both private and public universities. When not on the road serving our partner institutions in the Southeast, you will find him on a golf course or spending time with his wife, Benet, in sunny Tampa, Florida, where they reside.

  • Kelsey Anderson Director, Enrollment & Marketing Strategy Persona The Adventurous and Energetic Dynamo

    Kelsey specializes in finding customized solutions for clients with personable, strategic planning. Her problem-solving abilities are bolstered by her extensive experience in psychology and college admission, and she has contributed her skills to both small private marketing vendors and Big Ten institutions.

    Kelsey Anderson

    Kelsey specializes in finding customized solutions for clients with personable, strategic planning. Her problem-solving abilities are bolstered by her extensive experience in psychology and college admission, and she has contributed her skills to both small private marketing vendors and Big Ten institutions.

  • Kristy Gilmartin Director, Enrollment & Marketing Strategy Persona The Independent and Meticulous Perfectionist

    As a regional sales director, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

    Kristy Gilmartin

    As a regional sales director, Kristy is a valuable client resource for full-funnel strategies across audiences. Before joining Carnegie, she led two university website redesign initiatives and worked with multiple institution types, including public R1 research universities and mid-sized private universities. She has an unrivaled eye for building consensus and an expertise in developing positioning statements for campuses that are part of a larger university system. Her forward-thinking approach enhances recruitment strategies for first-year students, transfers, graduate and professional studies, and adult learners.

  • Tim Morrow Director, Client Solutions Persona The Caring and Independent Instigator

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

    Tim Morrow

    Tim’s cutting-edge marketing strategies and recruitment solutions empower Carnegie’s clients to exceed their target audience and enrollment goals. He previously served as an admission counselor at Anna Maria College, where he and his team recruited the largest class in school history.

  • Daniella Nordin Director of Web Strategy Persona The Intelligent and Adventurous Ranger

    As Director of Web Strategy at Carnegie, Daniella creates compelling, effective, and innovative online experiences for our clients. She is responsible for managing, understanding, and driving the success of web projects. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to the web team. She has an M.A. in communications from the University at Albany, SUNY, and B.S. in communications from The Ohio State University.

    Daniella Nordin

    As Director of Web Strategy at Carnegie, Daniella creates compelling, effective, and innovative online experiences for our clients. She is responsible for managing, understanding, and driving the success of web projects. Daniella brings more than a decade of experience with digital engagement, social media marketing, online fundraising, and digital marketing to the web team. She has an M.A. in communications from the University at Albany, SUNY, and B.S. in communications from The Ohio State University.

  • Sheridan Thurber Director, Enrollment & Marketing Strategy Persona The Adventurous and Compassionate Advisor

    Sheridan’s unique and creative approach to meeting client needs stems from her previous marketing work in Nashville, where she partnered with leading country music artists to develop their authentic brands and platforms. Transferring those skills to the higher education industry has allowed her to enhance the brands of colleges and universities across the country.

    Sheridan Thurber

    Sheridan’s unique and creative approach to meeting client needs stems from her previous marketing work in Nashville, where she partnered with leading country music artists to develop their authentic brands and platforms. Transferring those skills to the higher education industry has allowed her to enhance the brands of colleges and universities across the country.

  • Gianna Gonzalez Client Solutions Specialist Persona The Energetic and Inclusive Guide

    As a Client Solutions Specialist, Gianna connects institutions with the Carnegie services that best fit their lead generation and enrollment marketing needs. Prior to joining Carnegie, she worked in sales for a Property Management company. In college, Gianna interacted frequently with the enrollment and admissions committees on the board of trustees as a student representative. Gianna is excited to use this knowledge to help clients increase their lead generation, and in turn, help more students find their perfect fit.

    Gianna Gonzalez

    As a Client Solutions Specialist, Gianna connects institutions with the Carnegie services that best fit their lead generation and enrollment marketing needs. Prior to joining Carnegie, she worked in sales for a Property Management company. In college, Gianna interacted frequently with the enrollment and admissions committees on the board of trustees as a student representative. Gianna is excited to use this knowledge to help clients increase their lead generation, and in turn, help more students find their perfect fit.

  • Adam Parker Client Solutions Specialist Persona The Innovative and Curious Globetrotter

    As a Client Solutions Specialist for the Sales team, Adam Parker connects institutions with the Carnegie solutions that best meet their needs. Prior to joining Carnegie, Adam worked at University of Iowa Health Care Marketing and Communications in Collegiate and Community Relations where he managed alumni relations marketing and strategy for the Carver College of Medicine. In addition, Adam spent eight years in international admissions. Adam is passionate about higher education and looks forward to helping clients surpass their marketing goals.

    Adam Parker

    As a Client Solutions Specialist for the Sales team, Adam Parker connects institutions with the Carnegie solutions that best meet their needs. Prior to joining Carnegie, Adam worked at University of Iowa Health Care Marketing and Communications in Collegiate and Community Relations where he managed alumni relations marketing and strategy for the Carver College of Medicine. In addition, Adam spent eight years in international admissions. Adam is passionate about higher education and looks forward to helping clients surpass their marketing goals.

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Our Team

What Our Clients Have to Say.

“Carnegie creates research-backed, tested, psychometric storytelling that moves the needle. Our positive enrollment gains the past four cycles are proof positive.” Jason Black
AVP of Enrollment & Dean of Admission
Samford University

"The team at Carnegie is the most knowledgeable and invested consultant group we’ve worked with to date. Communication is excellent across their teams from executive leadership to front-line staff—it feels more like a collaboration than a client-consultant transaction. If you’re looking for marketing and creative expertise, insights to inform your strategy, and a reliable partner in reaching your goals, I highly recommend Carnegie." Becky Dienger
Director of Integrated Marketing and Communications
University of Wisconsin-Eau Claire