The Power of Personality
Who are you as an institution? This is where your brand solution will begin—by defining your institutional personality. There is no better way to stand apart from the crowd than by being uniquely you. We’ll start by asking some vital questions: What does the market believe about you? Who is your competitive pack, and how do you stand out from it? Whom do you attract, and how do you do it? How do you create the right story and tell it? How do you reach your target audience and convert it?
Together we’ll answer those questions about personality, perception, pack, personification, and precision and by doing so we’ll build a brand platform that is evergreen and unique to your institution. Your persona will be activated by the images you choose, the design you execute, the campus culture you curate, and the stories you tell. This is the power of personality—distinctive positioning rooted in core truth.