insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Student Success
    How Campus Spaces Can Support Student Belonging and Retention
    Explore how campus planning, student centers, residence halls, pathways, and gathering spaces can support student belonging, engagement, and retention.
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  • On-Demand Video
    Enrollment
    Beyond Affordability: Messaging the Full Value of Community College
    Watch the on-demand webinar to explore how community colleges can strengthen recruitment messaging through academics, affordability, flexibility, and brand.
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  • Case Study
    Enrollment
    St. Catherine University
    See how St. Catherine University grew adult and graduate enrollment by 19% with an integrated enrollment, digital marketing, and student engagement strategy.
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  • Blog
    Enrollment
    What We’re Hearing: 5 Enrollment Takeaways from NACAC 2026
    This year’s conference in Minneapolis has been especially valuable. There’s a lot to talk about, from affordability and enrollment investments to leadership changes, international recruitment, and how institutions are connecting with the next generation of students. While the challenges vary from campus to campus, a few themes keep coming up in conversations. Here are five that stand out so far.
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  • Research
    Digital Advertising
    Search Marketing in the Age of AI
    Download Carnegie’s 2026 report on higher ed search marketing, AI search, SEO, AEO, paid search, zero-click behavior, and institutional visibility.
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  • Case Study
    Enrollment
    Bryant University
    See how Bryant University aligned brand, digital, and enrollment strategy to increase inquiries, deposits, and yield performance.
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