White Papers + Research Studies
Carnegie's Latest Research.
Check out Carnegie's latest white papers and research studies on higher education marketing, enrollment and industry trends.
With the continued impact of a historic pandemic, considerable economic and political unease, and a shift in student demographics, now is the time to better understand why students are attending college. We surveyed 3,800 students about the many internal and external factors that influenced their choice to go to college.
White Papers + Research Studies.
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Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.
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Learn how prospective graduate students utilize Google to begin their program search and how higher education websites impact their decision-making process.
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Learn how prospective undergraduate students utilize Google to begin their college search and how higher education websites impact their decision-making process.
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With the continued impact of a historic pandemic, considerable economic and political unease, and a shift in student demographics, now is the time to better understand why...
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Traditional brand elements don’t tell the whole story. Learn how experience design can boost your brand in our 18-point checklist.
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Learn how institutions organize themselves for digital marketing, who executes the work, how they fund it, and how they use various important digital channels.
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Grow your college or university website's organic traffic by improving its SEO with our guide. Download our higher ed SEO checklist now.
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In this comprehensive report, you’ll find key takeaways from hundreds of surveyed professionals, reviews of over 50 live websites, and a qualitative analysis of current web practices....
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We identify six signs that indicate it's time to prepare for the next evolution of your institution's web presence.
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As schools begin to solidify plans for this fall, prospective students from the high school Class of 2021 are still focused on their own college search plans....
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In a continuing effort to give a voice to the high school Class of 2021 and assist the industry in making decisions, Carnegie has prepared a new report based...
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Writing an informative and robust request for proposal (RFP) increases both the quantity and quality of proposals you'll receive; allowing you to choose the perfect partner.
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With the ongoing uncertainty of COVID-19, prospective college students are anxious. Coupled with other factors, this anxiety has led to a downturn in applications by October for...
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As schools begin to solidify plans for this fall, prospective students from the high school Class of 2021 are still focused on their own college search plans....
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Many current college students are reeling from an unprecedented hurdle to their education. The issues caused by COVID-19 are far-reaching, but students are ready and willing to...
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Uncertainty is inevitable in the time of COVID-19, but as we rally to make strategic choices and support young people going to college, information directly from the...
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Welcome to the Digital Insights for Graduate Enrollment Report, developed and provided by Carnegie and NAGAP. As part of their ongoing partnership, these industry leaders have developed...
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What if you could hear what over 6,400 high school students want you to know about their college search process; their experiences with communications, marketing, and websites;...
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Carnegie and LinkedIn have partnered to deliver these valuable insights into the prospective student decision journey and the ways in which prospects use LinkedIn and other forms...
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In this guide, we’ll discuss how to discover those questions that students are searching for. You’ll learn how to turn those questions into blog content ideas and...
When the market needs to know where to go, they come to Carnegie.