Digital Marketing Insights: A Benchmark for Higher Education Tactics
Combing Powerful Tactics with Competitive Intelligence
Higher Education requires a unique marketing approach. Instead of selling a product or a one-time event, colleges and universities have to make prospective students and their parents believe in the positive nature of a life-altering decision. Every tool to make that happen is a necessity, and digital marketing is a popular and powerful form of outreach to students today.
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With the lingering impact of a pandemic, uncertainty in the political and economic status of the country, and shifting demographics, it’s important to consider how marketers across colleges and universities are trying to adjust.
This document reports on data from an industry-wide survey held throughout 2022 with college and university marketing, communication, and enrollment experts. With 363 unique institutions represented and compared across type, size, and region, the results are a perfect wayfinding tool to understand where the industry is going, how it can still innovate, and the ways institutional leaders are thinking about the power of digital marketing.
You’ll learn:
- The average digital marketing budget
- How respondents feel about their institutions social media marketing goals
- Which audiences respondents are spending money on
- Opportunities to align tactics with where student spend their time
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