Digital Advertising
Capture Student Attention With Personalized Digital Advertising
We use digital advertising to transform institutional messages into personalized experiences that compel students to stop scrolling and start engaging.
Because Every Impression Should Make an Impression
In a world of endless scrolling, attention isn’t something you steal, it’s something you earn. Carnegie’s digital advertising services help higher education institutions capture attention and convert it into enrollment outcomes. By fusing proprietary audience data, behavioral insight, and creative storytelling, we reach students where they are, when they’re ready to engage. The result: digital campaigns that feel personal, perform powerfully, and drive measurable results.
Our Thoughts on Digital Advertising
More Ways to Reach, Engage,
and Convert Students
Streaming Media
Engage students through immersive streaming experiences that put your institution at the center of their digital world.
Online Display Marketing
Maximize visibility across the web with programmatic display strategies that meet students at key decision points.
Carnegie Precision Audiences
Reach and engage millions of high school students actively exploring and applying to college through exclusive Carnegie data, validated intent signals, and privacy-safe targeting across display, video, CTV, and programmatic channels.
Personalized Digital Experiences
Deliver dynamic, student-centered experiences across every digital touchpoint, powered by data, AI, and behavioral insight to increase engagement and conversion.
Conversion Rate Optimization
Turn interest into action with data-driven testing and optimization strategies that refine user journeys, streamline conversions, and maximize campaign ROI.
Carnegie’s Partnerships
Our prestigious partnerships validate our capabilities and ensure that our partner colleges and universities benefit from cutting-edge strategies, insider knowledge, and optimized campaign performance across crucial digital marketing channels.
Google Premier Partner
Each year Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status. Only 3% of Google Partners achieve this honor. Our Google partnership has direct benefits to you in the form of expertly trained staff, dedicated Google account and technical support, and early access to exciting beta products.
Reddit Sales Partner
Reddit Sales Partners are recognized for their commitment to excellence and innovation in digital advertising strategies on Reddit. It underscores our proven ability to deliver outstanding campaigns that resonate with Reddit’s diverse and engaged community.
Snapchat Strategic Agency Partner
Snapchat Strategic Agency Partners are recognized for their strong collaboration and commitment to driving impact on the platform. Carnegie earned this badge through our high level of partnership and investment with Snapchat, reflecting our ability to help clients maximize their presence and performance. As an agency partner, we can leverage exclusive insights to elevate your campaigns and connect with audiences in authentic, creative ways on Snapchat.
Meta Business Partner
Meta Business Partners are recognized for their ability to help businesses grow today and build for tomorrow. With demonstrated expertise in campaign management and more, as an agency partner, we can help you optimize your media planning and buying to unlock your full potential across Meta technologies.
Featured Digital Advertising Case Study
“Partnering with Carnegie has been the best way to maximize our internal resources and equip us for growth. I attribute much of our success to Carnegie’s model—we have real-time feedback, direct access to the team’s expertise, spot-on recommendations, and ongoing adjustments.”
John Barnhart
Co-CMO
University of Idaho
Results Matter
Carnegie’s digital advertising strategies don’t just reach students, they move them to act. Every campaign is built for measurable outcomes that drive enrollment growth, engagement, and institutional success.
Let’s Solve Your Digital Advertising Challenges
Contact us to start the conversation about how we can help transform your institutional message into integrated media strategies that earn attention, inspire connection, and drive measurable enrollment results.
