Service: Brand Strategy

The University of Colorado Boulder needed a fresh and bold brand anthem video to air on national broadcasts as the Buffaloes make their return to the Big 12 Conference.

Faced with the demographic cliff in the hyper-competitive market of Boston, MA, Curry College struggled with enrollment for years. As a small, private college with a new president, they knew they needed a bold vision and to start telling their story in a new and differentiated way.

When Cleveland State University needed to grow in a competitive environment and redefine its Student Search strategy, enrollment leadership turned to Carnegie for a strategic and personalized approach.

When leadership at the Grainger College of Engineering at the University of Illinois Urbana-Champaign realized they needed to unify its brand to influence national rankings and global awareness, they recruited Carnegie for a broad brand strategy engagement leading into creative and multimedia expression.

Augustana College, a private liberal arts institution in Illinois, came to Carnegie with a need for unified messaging and more effective and impactful recruitment marketing.

The Online division of the University of North Texas needed a digital marketing partner to achieve its enrollment goals for several key programs.

Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.