Service: Brand Strategy

When Cleveland State University needed to grow in a competitive environment and redefine its Student Search strategy, enrollment leadership turned to Carnegie for a strategic and personalized approach.

When leadership at the Grainger College of Engineering at the University of Illinois Urbana-Champaign realized they needed to unify its brand to influence national rankings and global awareness, they recruited Carnegie for a broad brand strategy engagement leading into creative and multimedia expression.

Augustana College, a private liberal arts institution in Illinois, came to Carnegie with a need for unified messaging and more effective and impactful recruitment marketing.

The Online division of the University of North Texas needed a digital marketing partner to achieve its enrollment goals for several key programs.

With brand story and student user experience goals at the core of its website redesign strategy, ACU knew a psychometrics-based student segmentation strategy would help them move the needle.

Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.