Higher Education Marketing and Enrollment Services
We know what you’re asking: What should we be saying? Where can we find the right audience? How do we build a connection? How do we know it’s working? How do we know it’s right? A typical agency might tell you they know all the answers already. But these answers must be discovered. And once they are, they change everything.
We are more than a typical agency. We are a partner. We deliver the results you seek by delivering the answers you need, arming you with the research and insights to make strategic choices that move the needle. Then we work alongside you to turn those strategies into transformative action.
Some of the most powerful answers are the ones only you can give. We help you define your institution’s true sense of self, equipping your key stakeholders with the strategic tools to bring clarity to your messaging.
BRAND STORY + POSITIONING
Whatever audience you want to reach, this is where they live—and it’s where we thrive. We are digital pioneers, not just following best practices but defining them, putting you ahead of the curve and delivering measurable results every time.
SEARCH ENGINE MARKETING
SEARCH ENGINE OPTIMIZATION
PAY PER CLICK
SOCIAL MEDIA MARKETING
ONLINE DISPLAY MARKETING
TRACKING + ATTRIBUTION
Even the best stories must be told in the right way, at the right time, in the right place, to the right audience. We help you stop guessing so you can start producing results.
Financial Aid Optimization.
We are the only higher ed enrollment partner to offer individualized financial aid strategy. A strategy built from the ground up, accounting for shifts in market forces and student behavior, monitored by our experts, for in-cycle optimization. It’s the most precise and effective offering in higher ed.
Financial Aid Modeling
Student Success Optimization
We look inward and outward, asking the right questions so you can know exactly where you stand, what your audience is thinking, and exactly where you should go next.
Awareness + Perception
Audience + Program
Your right-fit audience is out there. We have the proprietary data to access them—and the intelligence to know exactly who they are. Carnegie doesn’t simply generate more leads—we generate the leads that matter.
CX Audience Segmentation
CX Early Pipeline
CX Expanded Reach
CX CRM Integration + Dashboard
We reveal your unique position in your unique market, identifying strategic opportunities to build a marketing plan that will engage the right audiences, in the right ways, at the right time. This goes beyond marketing best practice—it’s custom marketing strategy shaped to your goals.
Marketing Operations + Communication Analysis Strategic Marketing Planning
Knowing your institution isn’t enough. You need to know your people—right down to what makes them tick. We’ll unlock truths that will improve internal communication, reveal opportunities, and transform your team’s potential into a powerhouse.
Class Chem for students
Team Chem for leadership
We bring your brand story to life in compelling, unexpected, authentic ways that stand apart and inspire your audience to respond, to connect, and to act.
Print + Digital Creative
Brand Identity + Standards
Photo + Video
Creative Consultation + Training
A fusion of best-in-class edtech and first-class support. We create efficient, long-lasting, and cost-effective Slate infrastructure. We’ll find efficiencies and maximize your Slate CRM for year-over-year results. Revolutionize your Student Search with Slate.
Slate Enrollment Operations
A Carnegie Student Search looks a little different than the traditional approaches of the past. Your landscape has changed and we believe Student Search needs to change too. We're offering a truly integrated and transparent search, one that is also student-centric, market-mindful, and will maximize your enrollment.
Slate In-House Execution
As your preeminent marketing, enrollment, and digital strategy tool, your website deserves a strategy that is data-driven, story-focused, user-tested, search-engine-optimized, and ADA-compliant. Don’t settle for anything less.
User Experience Design
Our best-in-every-class services are built on a foundation no one else can claim: powerful data, unparalleled intellectual property, precision tools, exceptional application, and decades of market leadership.
Build Your Strategy