Brand Strategy

A Brand Story as Distinct as Your Institution

In today’s competitive higher education environment, an intelligent approach to brand strategy is mandatory. Carnegie’s original psychometric model and brand reputation strategy allow us to do more than just create a brand for your organization. Through extensive brand research, we identify your institution’s unique personality and transform the way you communicate to your audiences. Harnessing this human connection will give you a competitive edge in building a powerhouse brand foundation that’s authentic to your college or university.

Brand Strategy
  • Who are you? Grounded in archetypal theory, we conduct stakeholder research to understand your institution’s unique personality and to generate a brand voice and message that are as distinct as a thumbprint.

  • Our data-driven process for positioning your brand empowers you to tell your story like no other institution can. This playbook will serve as the basis for marketing campaigns, internal communications, and beyond—creating sustained reputation performance.

  • The first six months of a brand launch are crucial for establishing forward momentum, engaging stakeholders, and activating the brand across the institution. Our suite of customized consulting services will help you develop and execute a brand rollout strategy that’s tailored to your needs and goals.

  • We show your stakeholders how to utilize your strategy in their daily lives to shape their own communications. In highly customizable training sessions, we equip your team to tell your institution’s specialized story.

Anybody can make a pretty picture. Carnegie creates research-backed, tested, psychometric storytelling that actually moves the needle. We are targeting the right students with the right custom creative, and our enrollment gains the past three cycles are proof positive. Jason Black
Assistant Vice President for Enrollment Management and Dean of Admissions
Samford University

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