Digital marketing for higher education requires constant innovation. With new technologies and updating algorithms, the landscape is always changing. But no one understands the higher education landscape and the future of digital marketing as well as Carnegie. We bring advanced strategies to showcase your brand to the world. Above all, we tailor the plans for you: your audience, your institution, your goals.
About 70% of students use search engines to research schools and degree programs. That's why it's critical to create the content students are looking for and to optimize your website and social media for search. We use online tools like Google Business Profile Optimization and processes like SEO. We optimize your social media posts and website design to drive traffic to your pages. With Carnegie's strategies, you'll have results for every step of the enrollment funnel.
Be at the top of their college search list. Our digital marketing expertise will help your institution appear at the highest spot in search engine results. Our cutting-edge strategies will increase your leads, inquiries and applications. See how Carnegie's higher education tools will help you stand out on Google, Bing, or Yahoo searches.
Connect with your audience on a more personal level while standing out from the crowd. By harnessing social media as a digital marketing tool, you'll build real relationships. Find your voice on platforms from Instagram to TikTok to Twitch.
Learn how to better use the most powerful free analytics tool available to digital marketers. Carnegie's experts will use your data to generate insights and identify opportunities that others might miss. Create better targeted higher education content with our Google-certified experts. Did we mention we’re also the only higher education Google Premier Partner?
What if you could personalize your higher education web content for each visitor? It's possible with Carnegie Clarity™. Our innovative digital marketing tool helps you follow users from their first visits to application submissions. With this data, you'll be able to create customized web experiences so visitors get the information they need. And best of all, it all works within your current content management system (CMS).
Our creative display marketing strategies put your brand in the spotlight. Share your story to students and parents with our creative targeted ads. We'll help you create connections that lead to conversions.
Take higher education marketing to where students are. Use advances in new media to create digital ads on streaming platforms. You'll connect with high school and college-aged students (and their parents) at a fraction of the cost of traditional TV and radio ads.
Each year Google recognizes the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status. Only 3% of Google Partners achieve this honor. Our Google partnership has direct benefits to you in the form of expertly trained staff, dedicated Google account and technical support, and early access to exciting beta products.
Challenge the Traditional with Carnegie’s Digital Marketing Strategies
Getting Ready for the Switch to Google Analytics 4: Only 6 Months Left
PRESS RELEASE: Carnegie Named a 2022 Google Premier Partner
SEO Trends, Tools & Tips for Higher Education Institutions in 2023