Search Engine Marketing
More than 70% of students turn to search engines when researching schools and degree programs. Carnegie’s insightful strategies cut through the competition to highlight your brand in front of key prospects.
Search Engine Optimization (SEO)
Learn more about how Carnegie leverages content, technical SEO, Google Business Profile Optimization, social media, and website design to authentically capture attention and deliver answers through every step of the enrollment funnel. LEARN MORE.
Pay Per Click (PPC)
Carnegie’s cutting-edge paid search strategies ensure you appear at the top whenever students start their searches with Google, Bing, or Yahoo. Our legacy of higher education expertise and digital marketing knowledge allows us to anticipate the needs of prospective students while growing your leads, inquiries, and applications. LEARN MORE.
Paid and organic SEM unlock the search engines’ powerful potential to attract distinguished leads and grow enrollment.
Higher Education Digital Marketing Trends in 2022As a higher education–focused agency and Google Premier Partner, Carnegie has unmatched access to higher ed digital media data that allow us to see trends, form insights,...
Wake Forest University School of Business Case StudyWith limited in-house marketing capabilities, the School of Business at Wake Forest University needed a partner with a higher education focus as well as systems and processes...
How Apple’s Mail Privacy Protection Will Impact Higher Education MarketersOn June 7, Apple posted a press release detailing the upcoming launch of iOS 15, among several other updates.