Enrollment Strategy

A True Ecosystem Approach To Enrollment

The days of big-name buys and formulaic enrollment strategy are behind us. Today, intelligent enrollment is about understanding your prospects in a deeper and more personal way, and measuring and marketing to their unique motivations and behaviors.

Enrollment Strategy

Our approach to enrollment marketing success is to uncover and interpret intelligent, market-driven, student-centric data and then leverage its findings to comprehensively curate distinct and targeted strategies, customized for your institution. We partner with colleges and universities on enrollment and pipeline management solutions that incorporate the expertise and strategies you need, selected from our end-to-end offerings—from integrated research to personified creative.


  • Carnegie’s strategic consultation delivers holistic ecosystem strategies that empower you to effectively and competitively position your institution in your key markets and with key audiences. We dive deeply into the details with you to identify what’s working and to optimize your enrollment ecosystem so you can attract, engage, and enroll the students you need.

  • Carnegie offers the most advanced audience segmentation system in the industry to hyper-personalize your enrollment and marketing efforts. Our audience segmentation—known as Darts for its combination of pinpoint demographics and psychographics—positions you to communicate with your prospective student audience in the ways that are most attractive to each segment based on their core motivations and personality traits.

  • We specialize in creating targeted messaging, segmented collateral, and multichannel communication that drives human connection. We’ll assess where you’ve been and identify where you’ll go next. As an extension of your team, we’ll draft blueprints for effective communication flows, design and implement multichannel communications that connect, and refine your operations by integrating with your customer relationship management (CRM) system.

Student-centric, data-driven, market-mindful enrollment strategy.

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