Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Colby-Sawyer College Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Confidence.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

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Financial Aid Optimization | Feb 03
The recent scramble by financial aid offices to update cost of attendance budgets based on guidance from the Department of Education was a reminder that there are more significant changes to come.
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Integrated Research | Jan 30
Data is extremely important for any organization. It helps us make decisions and reflect on our performance, and it can also provide a road map of where to go next.
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Digital Marketing | Jan 26
Every school wants to see prospective students show their interest by taking action. Whether it’s downloading a brochure from your website, signing up for a newsletter, or filling out an RFI form, taking action is key in determining a high-quality lead from a low-quality one.
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Carnegie News | Jan 25
Higher education marketing and enrollment strategy leader Carnegie announced today its acquisition of the National Small College Enrollment Conference (NSCEC), the industry’s only conference dedicated to serving the needs of small colleges. Ensuring the NSCEC continues to thrive is the first of several commitments Carnegie intends to roll out in 2023 as part of its new Small College Initiative.
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Digital Marketing | Jan 19
It’s a new year, which means it’s the perfect time to review your SEO content strategy and plan your institution's approach to content marketing. We’ve consulted with our group of SEO experts at Carnegie to create a roundup of the top SEO trends, tools, and tips that your institution can employ in 2023.
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Web Development | Jan 05
Having an effective web governance policy is important to the student experience. The college search process can be overwhelming for prospective students and families. They are inundated with digital ads, print mailers, and “advice” from family and friends.
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Digital Marketing | Jan 04
It’s no secret that TikTok is taking over social media one choreographed dance at a time. But just because it's breaking records doesn’t mean you should break up with your 2020 fling: Snapchat.
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Digital Marketing | Dec 27
LinkedIn is making some major changes to sponsored messaging in 2023. By June of next year, LinkedIn will sunset its Message Ads (formerly known as InMails) format in favor of Conversation Starter Ads and a new Focused Inbox experience.
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Financial Aid Optimization | Nov 08
Earlier this year, Maguire Associates, one of higher education’s most reputable enrollment management firms, became a Carnegie company. The Maguire team has a proven track record when it comes to financial aid optimization, financial aid modeling, recruitment modeling, and student success modeling.
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Digital Marketing | Nov 10
When I first started working in college admission more than 25 years ago, the “admissions funnel” was part of everyday jargon in our office. From prospects at the top to enrolled students at the bottom, the funnel was analyzed to project how successful the year would be.

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