Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

UIUC Grainger College of Engineering
UIUC Grainger College of Engineering

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Confidence.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our Partnerships.

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Our Events.

Date/Time Event
Nov 12, 2023 - Nov 15, 2023
2023 AMA Symposium for the Marketing of Higher Education
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Nov 14, 2023
Slate Tiny Trainings | Now You See Me, Now You Don't: Optimizing Slate Liquid Markup
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Our News + Insights.

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Digital Marketing | Jun 29
One of the best ways to make your marketing stand out on social media is to make it look as organic as possible. Long gone are the days of commercial-like videos and sales-y slogans.
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Digital Marketing | Jul 25
In the Spring of 2021, Facebook rolled out the Aggregated Events Measurement system (more like Aggravated Events Measurement, amiright?) in response to Apple’s iOS14+ privacy changes. This forced advertisers to verify their domain and select only eight conversion events for the entire domain to be tracked for iOS users who opt out of app tracking.
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Carnegie News | Aug 01
The 2023 Viddy Awards honored Carnegie’s video work for the Grainger College of Engineering with a platinum award!
Optimize Your Google Business Profile
| Aug 11
Google Business Profile (GBP), formerly known as Google My Business, is an important asset to your higher education institution because it represents your brand on Google search and Google Maps.
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Carnegie News | Aug 16
The 12th Annual Carnegie Conference is just around the corner. Learn more about what makes this the must-attend event for higher education marketing and enrollment professionals.
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Marketing Strategy | Sep 07
Understanding sentiment may be the most underrated step in developing marketing materials. Or, more accurately, understanding the sentiment of the target audience. 
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Industry Insight | Sep 12
Prior to the COVID-19 pandemic, Carnegie would offer regular graduating senior surveys to its CollegeXpress audience. With the industry adjusted to a new normal, we began this effort anew and sought the opinions of students entering college in fall 2023.
AI: Toy, Threat, or Tool - Hero Image
Digital Marketing | Sep 13
Experiencing AI fatigue? You’re not alone. The topic of AI has been on heavy hype rotation for several months without any sign of relenting. Every day brings a steady stream of announcements. AI+Microsoft. AI+Google. AI+everything. The question is, what does this mean for AI+you? With so many new AI-supercharged products and services rushing to market—as well as all of the worries and concerns expressed about the technology practically and philosophically—how do you make sense of it all?
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Enrollment Strategy | Sep 20
With the increasing variety of graduate programs available, understanding your target audience is crucial to recruitment. Graduate students have long been treated as a monolith that can be marketed to exactly the same.
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Digital Marketing | Sep 20
In the wake of the SCOTUS ruling on affirmative action in higher ed, the conversation around molding a class—a diverse class in particular—has been more active than ever. Institutions are not all impacted equally by this ruling, but for those institutions with commitments to diversity, equity, and inclusion this topic is front and center. In this blog, we will tackle one specific piece of the much larger—enrolling a diverse class—puzzle: How can an institution use marketing to recruit a diverse inquiry pool?
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