Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

University of Idaho Case Study
University of Idaho Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Jun 25, 2023 - Jun 27, 2023
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Jul 12, 2023
Authentic Storytelling in the Age of AI
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Jul 17, 2023 - Jul 19, 2023
2023 NABEP Conference
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Our News + Insights.

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Digital Marketing | Jun 13
Attracting international students to your US-based institution isn’t always easy. Depending on the area of the world you’re looking at, there could be geopolitical realities (from wars to visa restrictions), cheaper tuition from international competitors, and language barriers standing in your way
Digital Marketing | Jun 09
Spending time on our phones can be a fun distraction from daily life. But, focusing on our screens too much can result in missing out on real-world experiences. To counter negative associations with social media use, TikTok is implementing new features for teens and families to help manage their time on the app.
May 1 Deposits Trends
Enrollment Strategy | May 31
On May 1, millions of students submit enrollment deposits to the college or university they plan to attend in the fall. At Carnegie, we work with institutions of various sizes, locations, affiliations, and more,  which gives us access to a wide variety of data regarding where students are depositing.
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Digital Marketing | May 24
If you’re like us, you’re always looking for ways to capture leads more effectively for your college or university  and improve the performance of your digital ad campaigns. Here are some things we’ve learned about lead generation utilizing Slate request for information forms!
Carnegie News | May 19
The 29th Annual Communicator Awards honors four of Carnegie’s clients with Awards of Excellence.  The Communicator Awards is an annual competition recognizing the best in advertising, corporate communications, public relations, and design.
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Digital Marketing | May 18
Imagine a prospective student surfing your college or university’s website. They are reading a page about a bachelor’s degree program, perhaps becoming interested in the opportunities it offers. But what is the next step?
Lead Generation | May 16
Learn about Rising Senior Campaigns from CollegeXpress and how they generate a flow of new inquiries for higher ed institutions.
student behaviors and preferences
Digital Marketing | May 05
At Carnegie, we heavily rely on and trust the performance data we see from campaigns in Slate. From underclassman search to senior melt, we love to look at the numbers and let them guide us. Despite all the data we’re able to collect within Slate, there are still areas in which we want to learn more.
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Carnegie News | Apr 22
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Financial Aid Optimization | Apr 19
Enrollment professionals at colleges and universities are accustomed to April being a month of uncertainty. Admission teams read the tea leaves of deposit progress, yield event attendance, email open rates, and any other available indicator of interest and engagement, knowing that a significant portion of first-year student commitment deposits will arrive in the days preceding May 1.
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