Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Northeastern Illinois University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Confidence.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

Enrollment Strategy | Jan 27
Lead generation for higher ed has been in Carnegie’s blood since 1985--it’s the OG service that started it all. While it’s gone through many iterations of names, services, branding, and more, the original mission has never waivered: connecting colleges and universities with the right students and students with the perfect school for them.
Digital Marketing | Jan 25
Let’s face it: we live in a personalized world. Facebook ads appear for products you’ve Googled, Netflix recommends shows based on past viewing.
| Jan 05
Throughout any given year, I often meet with cabinets, presidents, and boards who are in the process of building/renewing their strategic plans. Strategic plans can be a fantastic way to create and propagate vision and—more importantly—progress toward needed changes at an institution.
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| Dec 21
In last month’s mStoner blog, Michael—my longtime business partner, colleague, and friend—celebrated the past 20 years of mStoner's work in higher education.
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| Dec 16
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Carnegie News | Nov 24
The 10th Annual Carnegie Conference is happening in January in Florida. Here are 10 reasons why you should join the conference designed for higher ed marketers.
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Digital Marketing | Nov 08
As students started online classes during the pandemic, many for the first time, there was often an underlying question: Are they actually paying attention?
Red Apple Logo behind an opened letter
Digital Marketing | Oct 25
On June 7, Apple posted a press release detailing the upcoming launch of iOS 15, among several other updates.
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Enrollment Strategy | Oct 19
At this point in the season, you may have already tackled some of your travel schedule, but here are some last-minute reminders and ideas that you can take on the road with you.
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Digital Marketing | Oct 12
The number of online degree and certificate programs offered by higher education institutions has exploded in the past decade, providing endless opportunities for students to advance academically and professionally in a more flexible format. 

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