Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

The University of North Texas Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Digital Marketing | Nov 10
When I first started working in college admission more than 25 years ago, the “admissions funnel” was part of everyday jargon in our office. From prospects at the top to enrolled students at the bottom, the funnel was analyzed to project how successful the year would be.
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Marketing Strategy | Nov 05
Does your university produce great video content? Videos such as open lectures, student life content, career tips, admission webinars, info sessions, and alumni or faculty interviews probably live on your institution’s YouTube channel already. But did you know you can repurpose these videos into written content like articles or blogs?
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Lead Generation | Oct 27
The process of lead generation in higher education has changed drastically. My first job in high school was transcribing inquiry cards collected from a college search tour that traveled across the country promoting different institutions and advising students on the college search process.
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Slate Optimization | Oct 20
With 37 full-time Slate experts at Carnegie, we like to think we can answer almost anything about Technolutions’ CRM—and we put that to the test in our recent Stump the Slate Squad webinar.
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Digital Marketing | Oct 06
When it comes to digital marketing for your college or university, a single channel is never enough. You need to be where your prospects are, whether that’s a result they find on search engines or an ad they view as they’re using YouTube or social media.
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Industry Insight | Sep 22
Facing change is among the toughest of tasks. Why? Because it’s rarely the easy path. Tackling change is often mixed with anxiety of the unknown, conflict, and sometimes loss.
Enrollment Strategy | Sep 08
Student Search is a critical part of any recruitment strategy, and College Board is likely a primary source to build your early pipeline. But there are many changes this year regarding the College Board Student Search Service.
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Brand Strategy | Sep 08
Our webinar about Missouri Online’s path from seeing an opportunity to realizing their goal and how they did it was a lot of fun. If you missed out on the live conversation and want a quick recap of what was discussed, look no further!
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Digital Marketing | Aug 29
Transfer students are often the forgotten demographic when it comes to higher education marketing strategies. According to the New York Times, transfers have been almost invisible because they weren’t counted in federal graduation rates for colleges and universities until recently.
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Enrollment Strategy | Aug 23
You may have heard that Maguire Associates, one of the industry’s most trusted and reputable enrollment management firms, is now part of the Carnegie family! With this partnership comes the capacity to support clients in critical areas like financial aid modeling, recruitment modeling, student success modeling, and more.

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