Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

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Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.

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Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Our News + Insights.

Brand Strategy | Jan 29
As the number of traditional-aged college-bound students decreases, colleges and universities face a dual challenge: competing not only with each other but also with the distractions and constant noise of our ever-evolving digital age. This challenge underscores the critical role of storytelling in enrollment, communications, and marketing strategies.
Industry Insight | Dec 20
As another year wraps up, we’re looking back at the higher education events that shook the industry, made us think, and that we’ll be watching in 2024. 
Digital Marketing | Dec 19
LinkedIn's Predictive Audiences are the platform’s entry into probabilistic audience targeting. We’ve seen this tactic have a dramatic positive effect on campaign efficiency. Keep reading to find out how your team can use them to increase the efficiency of your LinkedIn campaigns!
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Carnegie News | Dec 14
Carnegie announced today its acquisition of Fire Engine RED’s Student Search service. This move follows Carnegie's acquisitions of Maguire Associates and Underscore, strategic decisions that brought financial aid strategy and Slate CRM expertise to Carnegie's modern approach to Student Search.
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Slate Optimization | Dec 08
You had questions, and our Slate Squad has answers! Our Slate Optimization team here at Carnegie has 45 Slate Strategists with expertise in areas across Slate; portals, communications, reader, reports, you name it. In our recent Stump the Slate Squad webinar hosted by Technolutions, we had a blast answering your burning Slate questions. Some of our favorites are recapped below. Happy learning and Slate-ing!
Carnegie News | Nov 30
The American Marketing Association names Carnegie partner Oklahoma State University as the higher education marketing team of the year for 2024!
Advancement | Nov 16
Carnegie and Johnson, Grossnickle & Associates (JGA) are stepping up to provide advancement innovation with a new product called Acuity Darts, a precise donor screening and personalized solicitation tool that tells you which communications to prioritize and exactly what to say. This partnership was formed to support advancement offices as they work to refine their strategies and recruit the next generation of donors.
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Digital Marketing | Oct 18
TikTok Spark Ads are kind of the new kid on the block. According to TikTok Business Help Center, they’re “a native ad format that enables you to leverage organic TikTok posts and their features in your advertising.”
Carnegie News | Oct 06
The 2023 Web Awards honored Carnegie with two awards! We’re excited to share the two campaigns awarded this year.

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Carnegie announces the acquisition of Fire Engine RED's Student Search service.

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