Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

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Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
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Our News + Insights.

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Digital Marketing | May 03
As a higher education–focused agency and Google Premier Partner, Carnegie has unmatched access to higher ed digital media data that allow us to see trends, form insights, then adapt our best practices or optimize our campaigns accordingly. Coming off the heels of a pandemic that greatly affected prospective student behavior and now facing user privacy headwinds that are guaranteed to only become more difficult to navigate, utilizing these data and trends is more important than ever.
Digital Marketing | Apr 28
Last year, Facebook implemented audience targeting restrictions for users under 18. As of March 17, 2022, additional overarching audience targeting policies are in full effect. Here’s a breakdown of these changes and how Carnegie can help you navigate them on the way to meeting your institution’s strategic goals.
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Digital Marketing | Apr 21
We recently hosted a webinar called It’s Time to Redefine and Redesign Student Search, where we made the case for a new model of Student Search—one that’s market-minded and student-centric. We got so many great questions that we didn’t have time to answer live, so we’re delivering those answers now.
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Enrollment Strategy | Apr 19
Student Search is a marketing effort traditionally associated with undergraduate recruitment, but with major demographic changes upon us, we’re focusing our attention on non-traditional audiences. I propose we consider shifting our strategies too—specifically Student Search for graduate recruitment.
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Enrollment Strategy | Apr 15
From the people we know to the regional culture and physical location of our hometown, where we grow up shapes how we understand the world. I was born and raised in what felt like the middle of nowhere, a small town not far from the border of Oregon and Idaho.
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Enrollment Strategy | Apr 11
In 2018, I attended a higher education marketing conference where one idea in particular captured my attention: authentic voice. At the time, I was a Director of Graduate Programs—35+ master’s, doctoral, and post-bachelor’s programs, to be more specific.
Brand Strategy | Apr 05
Ryan Bradley of the University of Alabama discusses why previous enrollment success could be the greatest threat to future success.
Digital Marketing | Apr 05
Google has announced an official date—July 1, 2023—for the final sunsetting of Universal Analytics (UA) as it makes way for Google Analytics 4 (GA4). It’s important to note that GA4 will be an entirely different analytics platform and is not compatible with the current version of Universal Analytics, so it will not be possible to migrate data from UA to GA4.
Carnegie News | Apr 01
International recruitment has been hit hard over the last five years, straining already lean international recruitment offices at colleges and universities. Open Door reports a more than 50% decline in new international student enrollment between 2016–2017 and 2020–2021. We attribute this decline to the pandemic first and foremost, as well as restrictive US travel policies, two formidable opponents to recruitment abroad. 
Brand Strategy | Mar 25
In the fifth episode of season three of The Quad, host Eric Page and Michelle discuss multi-campus enrollment strategy. They dive into how the motivations of an enrollment strategist may change over the course of their career (and why that’s a good thing).

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