Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Southwestern University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.


Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.



Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.


Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.



Our Partnerships.


Our Events.


Our News + Insights.

Artistic depiction of an eye surrounded by a pencil, scissors, and various tools.
Web Design + Development | Jun 20
Everyone who visits your website — from prospective students, to current students, to alumni, to staff, to community members — benefits from a website that’s accessible. Yet, many institutions push accessibility to the wayside until they absolutely must take action. Consider this: approximately 20% of adults have a disability, which means that on average 1 in 5 visitors to your website may be using one or more assistive technologies to help them access your content. 
Carnegie News | Jun 18
Carnegie and Unibuddy partner to activate human connection in student recruitment, using the power of AI and peer-to-peer engagement to personalize the college search process and change how higher ed recruits students.
The Tik-Tok logo in a circle with a line through it.
Digital Marketing | Jun 17
With over 1 billion monthly active users of all ages worldwide, TikTok has a broad reach to prospective students, parents, alumni, and other critical stakeholders for higher education institutions. 1 in 5 teens say they're on the platform almost constantly.
Enrollment Management | Jun 14
Now that June 1 has passed, Fall 2024 new undergraduate enrollment outcomes for many institutions are coming into focus. Entering the final few months of a cycle that began with the end of race-conscious admission and was then dominated by the chaotic rollout of the new FAFSA, we have an opportunity to reflect on both immediate and potentially lasting impacts.
Carnegie News | Jun 12
Carnegie is proud to announce the addition of two distinguished members of its Board of Directors: Paul LeBlanc and Jake Neuberg. These appointments reflect Carnegie's commitment to transforming the higher education landscape and helping colleges connect with students.
A columned building surrounded by heads with checkmarks on them.
Student Search | Jun 06
When I sit down with colleges and universities to talk about bringing in the right students, the conversation tends to focus on three big questions: Where should we be looking? Who exactly are we aiming to attract? And how can we get them interested and engaged? 
Three people, person in foreground is colored and has extended lines around the head
Digital Marketing | May 30
College isn't one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today's competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach. This is where the power of personas comes into play.
Digital Marketing | May 22
There was a time when prospective college students perused hefty catalogs or awaited mailed brochures to find their ideal school. These materials would house a list of available programs, which students would pore over to determine which institutions offered the degree they were interested in pursuing. As the reliance on print materials in the college search process has faded, online search engines have taken their place. And those search engines are also ever evolving. 
Digital Marketing | May 20
When it comes to digital advertising and politics, it can be hard to sift through the muck. So, let us discuss the facts.
Texting Prospects
Digital Marketing | May 14
In college admissions, it has become a challenge to connect with prospective students via email. So how can a higher education institution find a way to connect with prospective students in this overly communicated world? The answer is text messages.

Tell us how we can help.

Carnegie announces the acquisition of Fire Engine RED's Student Search service.