Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Abilene Christian University Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

HERE'S HOW.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

LET THE COMPETITION GET LOUD WHILE YOU GET IT RIGHT.
WATCH THEM FOLLOW EACH OTHER IN CIRCLES WHILE YOU BLAZE A PATH.
THE MORE NOISE THEY MAKE THE MORE YOU’LL STAND APART.

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Slate Optimization | Jun 30
Slate Summit is the highlight of any Slate user's year, and with no Summit in the last three years, this event was highly anticipated. As usual, Alexander Clark and the team at Technolutions did not disappoint. Attendees ogled 35 new features, enjoyed the theatrics, and sang our hearts out (yes, there was karaoke again this year!).
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Digital Marketing | Jun 27
When it comes to your marketing budget, maximization is the name of the game. However, the best way to do that might surprise you. While it may seem counterproductive, investing in your organization’s marketing with longer-term campaigns can help optimize your budget and yield a better return on investment overall.
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Digital Marketing | Jun 15
Starting on July 1, 2022, Snapchat’s Public Profiles for Businesses will be a required feature. Here’s why they’re important and how your institution can use them to maximize your outreach and recruitment efforts on Snapchat!
Marketing Strategy | Jun 06
Linking BigQuery to Google Analytics can help you turn complex data into actionable insights that drive your Google campaigns.
Digital Marketing | Jun 02
Learn how to make your institution's emails stand out in a jam-packed inbox in this blog post from CollegeXpress, Carnegie’s lead generation experts.
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Digital Marketing | May 25
In July 2021, TikTok reached three billion downloads worldwide, a record only Facebook had broken. Higher education digital marketers should take note—especially since 47.4% of TikTok’s audience is comprised of teens and young adults, and the platform is currently neck-and-neck with Snapchat for US teens’ favorite social platform as of spring 2021, according to MarketingCharts.com. It’s even gaining steam among older users as well.
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Enrollment Strategy | May 17
Technology has changed our enrollment and marketing landscape. The channels where we operate in order to engage with students have multiplied, and the task of keeping those channels up-to-date with relevant content can be overwhelming.
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Marketing Strategy | May 10
We’ve all been there…bright lights shining down on us as the questions begin and we stare at a room full of skeptical leadership explaining why marketing is critical and how to measure the ROI of our work. Unfortunately, in the quest to get to measurable tactics, sometimes it’s tempting to forgo the critical—yet terribly unsexy and hard to measure—steps of written strategy and process improvements.
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Digital Marketing | May 03
As a higher education–focused agency and Google Premier Partner, Carnegie has unmatched access to higher ed digital media data that allow us to see trends, form insights, then adapt our best practices or optimize our campaigns accordingly. Coming off the heels of a pandemic that greatly affected prospective student behavior and now facing user privacy headwinds that are guaranteed to only become more difficult to navigate, utilizing these data and trends is more important than ever.
Digital Marketing | Apr 28
Last year, Facebook implemented audience targeting restrictions for users under 18. As of March 17, 2022, additional overarching audience targeting policies are in full effect. Here’s a breakdown of these changes and how Carnegie can help you navigate them on the way to meeting your institution’s strategic goals.

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