Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

St. John Fisher College Case Study

Delivering Like No One Else Can

Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.

We’ve solved it. And we will solve it for you.


Our Solutions. Your Success.

Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.



Our Services. Your Certainty.

We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.


Our Work. Your Growth.

We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.



Our Partnerships.


Our Events.


Our News + Insights.

A columned building surrounded by heads with checkmarks on them.
Student Search | Jun 06
When I sit down with colleges and universities to talk about bringing in the right students, the conversation tends to focus on three big questions: Where should we be looking? Who exactly are we aiming to attract? And how can we get them interested and engaged? 
Three people, person in foreground is colored and has extended lines around the head
Digital Marketing | May 30
College isn't one-size-fits-all. No college can be everything to every student. Marketing can’t be everything to every student, either. In today's competitive higher education landscape, if you want to cut through the noise and forge real connections with the right students, you need to take a personalized approach. This is where the power of personas comes into play.
Digital Marketing | May 22
There was a time when prospective college students perused hefty catalogs or awaited mailed brochures to find their ideal school. These materials would house a list of available programs, which students would pore over to determine which institutions offered the degree they were interested in pursuing. As the reliance on print materials in the college search process has faded, online search engines have taken their place. And those search engines are also ever evolving. 
Digital Marketing | May 20
When it comes to digital advertising and politics, it can be hard to sift through the muck. So, let us discuss the facts.
Texting Prospects
Digital Marketing | May 14
In college admissions, it has become a challenge to connect with prospective students via email. So how can a higher education institution find a way to connect with prospective students in this overly communicated world? The answer is text messages.
Financial Aid Optimization | May 10
Achieving new student enrollment goals each year is a critical priority. But in today's landscape of intensifying competition and pressures to keep costs affordable, it's a delicate balancing act to bring in an incoming class that meets both academic and financial objectives.
Illustrated image of gears turning around an hourglass, indicating the interconnected pieces of blog writing in higher ed.
Digital Marketing | May 08
Feeling stuck when it comes to writing blog posts? We've all been there. Staring at a blank page, wondering where to even begin. The good news is that there's a way to streamline the process from idea to published piece This four step guide will walk you through creating an ideal blog writing workflow. One that takes you from that initial lightbulb moment to hitting "publish" on a post you're truly proud of. No more staring at cursors endlessly blinking. 
Digital Marketing | May 07
In the fast-paced and crowded world of social media, eye-catching content alone won’t get your college or university the visibility and engagement it wants. Standing out to your audiences — whether prospective students or their guardians— requires creative thinking and strategy. Here, we explore how four underutilized paid ad opportunities can supercharge your organic efforts on two critical platforms, TikTok and LinkedIn.
Digital Marketing | May 02
SEO isn’t always about creating loads of new content. In fact, changing the way you organize your content can be just as fruitful for improving your higher education SEO strategy. That’s where topic clusters come in. With this tactic, you only have to focus on content creation of one page where your already-written blogs can live, all while quietly boosting that SEO.
Carnegie News | Apr 30
Higher education marketing and enrollment strategy leader Carnegie announced today a pioneering partnership with Technolutions to deliver Carnegie’s Student Search exclusively through Slate. Carnegie now offers two options for campaign delivery: In a client's Slate instance or a custom-built, Carnegie-hosted Slate instance. Carnegie’s Student Search solution is now accessible to all higher education institutions, regardless of the campus’ CRM of choice.

Tell us how we can help.

Carnegie announces the acquisition of Fire Engine RED's Student Search service.