Higher Education Marketing and Enrollment Strategy

The power of human connection.

Carnegie is the future of higher education marketing and enrollment strategy, and has been since 1985. We connect colleges with students through the power of human connection by measuring and then marketing to a student’s unique behaviors and motivators. This leads to action, enrollment, retention, and lasting affinity.

Ithaca College Case Study
Ithaca College Case Study

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Our approach is built on an unrivaled psychometric methodology. By integrating rich, proprietary data with powerful psychological insights, we develop communications and strategies that forge the right connections and inspire targeted action.
We’ve solved it. And we will solve it for you.

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Carnegie works as an extension of your team, providing you with single-source access to exactly what you need to get where you need to be.

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We offer best-in-every-class services that meet your every need from beginning to end—all tailored to fit you, perfectly.

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We could say our work speaks for itself, but that would be a lie. The results do. For client after client, we deliver on every promise we make.

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Our News + Insights.

student behaviors and preferences
Digital Marketing | May 05
At Carnegie, we heavily rely on and trust the performance data we see from campaigns in Slate. From underclassman search to senior melt, we love to look at the numbers and let them guide us. Despite all the data we’re able to collect within Slate, there are still areas in which we want to learn more.
Higher Ed Buzzword Trends
Signature Creative | Apr 10
At Carnegie, we place ourselves in the shoes of students and dive deep into a client’s competitors’ marketing so that we can give our clients the advantage. As we wade the waters of viewbooks, digital ads, social media posts, videos, and websites, we’ve noticed trends in what higher ed institutions are saying about themselves right now. And we’ve found a lot of those schools using the exact same words.
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| Apr 04
Remember Mosaic? Released in 1993 and considered the first widely used graphic web browser, Mosaic was a window to the brave new world wide web. At the time of Mosaic’s release, I was working at Trinity International University in communications; my buddies in IT and I were enthralled by this fantastic new technology.
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Digital Marketing | Mar 30
Google previously announced that Universal Analytics properties will stop collecting data starting on July 1, 2023. To avoid gaps in collecting data, users must create a GA4 property before this deadline.
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Digital Marketing | Mar 28
As a higher education marketer, you know there are big differences between undergrad and grad audiences, and even more nuanced differences between other, smaller segments (like international and adult audiences, for example). Consider these recommendations from the Carnegie Copywriting Team to ensure that your messages to these groups really hit home.
Texting Prospects
Digital Marketing | Mar 24
In college admissions, it has become a challenge to connect with prospective students via email. So how can a higher education institution find a way to connect with prospective students in this overly communicated world? The answer is text messages.
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Carnegie News | Mar 13
Google named Carnegie’s digital marketing team as a 2023 Google Premier Partner. Carnegie is the only higher education marketing agency to hold this distinction. 
Facebook Ad Restrictions
Digital Marketing | Feb 28
Enrollment Management | Feb 22
Keeping your team up-to-date on best practices and new features in Technolutions’ CRM Slate. Slate is vital for staying ahead of the curve but, as many Slate users understand, learning to effectively apply the system’s different modules can take time and result in a long list of questions.
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Financial Aid Optimization | Feb 03
The recent scramble by financial aid offices to update cost of attendance budgets based on guidance from the Department of Education was a reminder that there are more significant changes to come.
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