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Recorded Webinars

Expert Voices, Shared with You.

Our webinars are always free, always fun, and always flipping the script on how enrollment and marketing strategy for colleges and universities is done.

Making the Move to GA4


Mar 2, 2023

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In this 30-minute webinar, Carnegie Director of Analytics Trevor Mazarura provides an overview of Google’s new GA4 and explains how to make the move from UA.

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Recorded Webinars

Recorded Webinars.

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  • Diversify Your Lead Generation Webinar

    Apr 19, 2023

    Join us for a 60-minute, live webinar where we discuss how to generate qualified leads in an increasingly crowded market.

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  • Digital Marketing Insights Breakdown

    Mar 13, 2023

    Join us as we dissect the results of our 2022 report and talk about how our insights can help you optimize your own marketing efforts.

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  • Making the Move to GA4

    Mar 2, 2023

    In this 30-minute webinar, Carnegie Director of Analytics Trevor Mazarura provides an overview of Google’s new GA4 and explains how to make the move from UA.

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  • How It Works: Admitted Student Research

    Feb 21, 2023

    One of the best sources of information about your institution’s communication impact and value propositions are newly admitted students. Learn more about Carnegie’s Admitted Student Research.

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  • Slate Demo | Existence Exports and Liquid Markup

    Feb 17, 2023

    Join Slate Communications Specialist Nina Lifshey for a quick guide to how you can make the most of existence exports and liquid markups in Technolutions Slate.

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  • Slate Demo | Making Slate Easy for New Users

    Jan 19, 2023

    Join Senior Slate Strategist Emma Hayek for a quick guide to making Slate as easy as possible for new users.

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  • College Attendance Motivations in a Post-Pandemic Environment: Breaking Down the Insights

    Jan 5, 2023

    Join us for a 45-minute, live webinar where we dissect the results of our survey and talk about what it means for the future of higher...

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  • Slate Demo | Utilizing Slate Video to Optimize Your Email Communications

    Dec 13, 2022

    Join Slate Strategist Associate Bri Broomfield for a short demonstration of how to effectively and easily incorporate videos into Slate email communications.

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  • Slate Demo | Building a Variable QR Postcard in Slate Print

    Oct 14, 2022

    Join Slate Communications Strategist Rachael Yates for a Slate demo detailing the process for creating variable QR postcards in Slate Print.

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  • Financial Aid Optimization For Long-Term Enrollment Success

    Oct 5, 2022

    In this webinar we’re breaking down Financial Aid Optimization into three parts: Financial Aid Modeling, Recruitment Modeling and Student Success Modeling.

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  • Stump the Slate Squad

    Sep 27, 2022

    In this webinar, our Slate specialists will answer some of the trickiest questions from higher ed enrollment and admissions professionals.

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  • Slate Demo | Building a Recipient List for Parents (in Configurable Joins)

    Sep 23, 2022

    In this 15-minute demo, Slate Communications Strategist Nick Porcella teaches you how to create a parent recipient list in Slate using Configurable Joins.

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  • Building a System-Wide Brand for Online Education With Missouri Online

    Aug 25, 2022

    Hear directly from Missouri Online and the project team who took four brands and united them under one online brand and marketing strategy to achieve enrollment...

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  • Graduate Implementations: Your GPS (Graduate Programs Strategy) Navigation for your Implementation Journey

    Aug 24, 2022

    Graduate programs present a unique set of challenges, so we’re mapping your route to a successful implementation. We’ll steer you through conceptualizing an improved, sustainable process...

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  • Lord of the Pings: Best Practices and Strategies for Tracking Engagement

    Aug 18, 2022

    Learn how to better utilize the resources already at your fingertips. Starting with Slate’s most insightful tool, Ping, you’ll gain strategies to measure the success of...

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  • Origin Sources and You: Tools for Maximizing Your ROI

    Aug 15, 2022

    In this session, Slate Implementation Strategist Jill Huntsberger discusses industry tips and best practices for setting up Origin Sources and Origin Groups within Slate.

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  • Deliver 101: Top 10 Tips for Deliver Organization

    Jul 27, 2022

    Join Carnegie’s Slate Optimization team to learn how to prep for your next cycle within Deliver. In this session, we review best practices for how to...

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  • Carnegie | Sustainable Storytelling for Higher Education

    Jul 15, 2022

    Connection Conference | Join Carnegie EVP of Creative Voltaire Santos Miran as he discusses the essential elements of on-brand digital storytelling and how you can build...

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  • Carnegie | Higher Education Digital Marketing Trends for 2022 and Beyond

    Jul 14, 2022

    Connection Conference | In this session, Carnegie AVP of Strategic Marketing Jaime Oleksik reviews the digital marketing trends we’re seeing across a variety of channels and...

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  • TikTok | EduTok: Reaching the Next Generation of Students on the World’s Hottest Platform

    Jul 14, 2022

    Connection Conference | Join the Education TikTok team as they break down the TikTok platform, audience insights, and statistics about our users going into the back-to-school...

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  • NACAC | A Discussion With NACAC CEO, Dr. Angel Perez

    Jul 13, 2022

    Connection Conference | In this opening session, Dr. Perez is joining the Connection Conference for a discussion focused on how professionals, institutions, and NACAC are confronting...

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  • Panel | Reality vs. Aspirations: Representing Diversity Authentically

    Jul 13, 2022

    Connection Conference | Join us for this interactive panel discussion on how to represent diversity authentically on campus. facilitated by Carnegie’s EVP for Enrollment &...

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  • NAGAP | The Grad Enrollment Management Landscape: A NAGAP Discussion

    Jul 12, 2022

    Connection Conference | Join members of the NAGAP Board for a panel discussion focused on some of the opportunities, challenges, and insights surrounding the graduate enrollment...

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  • Maguire Associates | The Age of Personalization

    Jul 12, 2022

    Connection Conference | In this session, we outline the key drivers of the buyer’s market conditions and look at specific conversion, yield, and aid optimization strategies...

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  • Map It Out: The Path to Better Digital Engagement With Prospective Students

    Jul 6, 2022

    Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to...

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  • Digital-First Approach to Student Search | Minisode 2

    Jun 23, 2022

    Watch this 15 minute video on the importance of your website when it comes to student search and what to consider when building a digital marketing...

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  • Quick Wins with Configurable Joins

    Jun 21, 2022

    Dive into the Query Library, a powerful, often under-used Slate tool that allows you to essentially copy and paste complex configurable join exports and filters. Learn...

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  • Google’s Religious Policy Changes—What it Means for Enrollment Marketers

    May 3, 2022

    Google has expanded its enforcement of its advertising policies, which is having a real impact on religious-affiliated institutions’ digital marketing efforts. Google’s policy prohibits advertisers from...

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  • The “Amazon Effect” in Higher Education

    Apr 26, 2022

    When we talk about the “Amazon effect,” we usually think about disruption in the retail industry – not the dramatic shift in consumer expectations for immediacy...

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  • Optimizing Your Slate Instance for Student Search | Minisode 1

    Apr 15, 2022

    Watch this 10 minute video on optimizing your Student Search with Slate to hear more about the benefits of moving your Student Search in-house.

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  • It’s Time To Redefine + Redesign Student Search

    Mar 23, 2022

    Join us for a 60-minute, live webinar where we share the new alternative to the traditional Student Search service: one that fills your pipeline with right-fit...

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  • Streamline Your Student Lead Generation for Fall ’23-’25

    Mar 1, 2022

    Find out how you can utilize student lead generation services to help fill your pipeline for future recruitment cycles to yield significant impact.

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  • Data Privacy and the Future of Google Analytics for Higher Education

    Feb 25, 2022

    Learn tips to help you adjust your higher education digital marketing strategy to prepare for the new privacy updates in Google Analytics.

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  • Effective Change Leadership

    Feb 22, 2022

    Marketing leaders are often burdened with the task of institution-wide change– something that comes with immense challenge and strategic reward. In this dynamic and demanding...

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  • UTMs 101

    Jan 4, 2022
    In this 20 minute webinar, you'll learn all the UTM basics. From the history of UTMs to best practices for higher ed to tracking and reporting, this...
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  • A Whole New Web World: End-to-End Digital Solutions for Higher Education

    Dec 16, 2021

    In this hourlong, live webinar, we’ll share how forging a deep understanding of your students lays the foundation for a whole new web world, one that...

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  • Changes to the Prospective Graduate Student Journey

    Nov 30, 2021
    As prospective grad student behaviors, intentions, and decision-making continues to evolve, it’s imperative to stay tuned in to as much of the insights, perspectives, and data we...
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  • Rethinking Student Search and Maximizing Slate

    Oct 19, 2021

    Join us as we talk about redefining how you think about Student Search, how you can best leverage your Slate instance, and what it will take...

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  • A Marketer’s Guide to Successful Digital Advertising in a Privacy-First World

    Aug 17, 2021

    Consumer privacy protection in the ad tech space is a rising trend that’s here to stay. Significant measures have already happened with Apple’s move to stop...

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  • Introducing: Carnegie Motivator

    Jun 23, 2021

    Carnegie is a leader in understanding the “who” of both institutions and their students to craft better communication and build human connections. One of the best...

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  • Intelligent Recruitment: Carnegie + Underscore

    Jun 3, 2021

    Colleges and universities can now benefit from a wider range of services, combining the enrollment and marketing talent of Carnegie with the Slate-focused expertise of Underscore...

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  • How to Navigate Upcoming Facebook & Instagram Event Tracking Changes with iOS 14

    Jun 3, 2021

    Apple is paving the way on user data privacy with iOS 14, but with that comes new challenges for how Facebook/Instagram advertisers optimize and report on...

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  • Fall 2021 COVID-19 Impact: The Spring Comparison Study

    Apr 29, 2021

    In a continuing effort to give a voice to the high school Class of 2021 and assist the industry in making decisions, Carnegie has prepared a...

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  • Where Do We Go From Here? A Conversation with NACAC President Todd Rinehart

    Feb 23, 2021

    University of Denver Vice Chancellor for Enrollment and NACAC President Todd Rinehart will reflect on how our world has changed—and how marketing and recruitment have never...

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  • One Year Later: How the COVID-19 Pandemic Is Shaping Student Perceptions

    Feb 23, 2021

    Consolidating data from half a dozen national surveys conducted by Carnegie over the past year, we’ve identified four major trends to consider today and well into...

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  • Lessons Learned This Year: Google’s Insight Into Student Behaviors and Motivations

    Feb 23, 2021

    Through a live Q&A conversation led by Alexa Poulin, Chief Digital Officer at Carnegie, John Farrar will bring his unique perspective on not only the student...

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  • Data-Driven Tips to Improve Your Digital Strategy: Insights from Campus Sonar’s Latest Research

    Feb 23, 2021

    Drawing from Campus Sonar’s January 2021 Social Listening Benchmarks for Higher Education research, Liz Gross will share where conversations from and about campuses are happening online...

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  • Research, Insights, and Approaches from LinkedIn

    Feb 23, 2021

    Join us for a practical session on leveraging LinkedIn to engage and communicate effectively across the decision-making process to build more valuable lifelong relationships with prospects...

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  • Adapting to the Times: Graduate Enrollment Marketing through COVID and Beyond

    Feb 23, 2021

    Join this session to learn how graduate enrollment marketing strategies can shift to meet the needs of the evolving graduate digital consumer/learner and the demands of...

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  • Demand for Graduate Management Education in Times of Shifting Candidate Journey from GMAC

    Feb 23, 2021

    Gain insights from GMAC’s latest research on application trends and candidate journeys.

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  • From Search to Social: What Prospective Grad Students Are Saying

    Feb 23, 2021

    Join Carnegie as we review recent prospective graduate student survey results focused on their approaches to, opinions about, and recommendations for social media and online search.

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  • How the Best Leaders Cultivate a Culture of Candor

    Feb 23, 2021

    This session will highlight the benefits of speaking freely in the workplace, explain why it doesn’t happen, and provide tools to help overcome these barriers and...

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  • Redesigning for Growth

    Feb 23, 2021

    This session will dive deep into effective comm-flow and marketing practice redesign, the shift and focus on yield, marketing and enrollment cycle strategies, measurements, and data-driven...

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  • Practical & Tactical Use Cases with Slate

    Feb 23, 2021

    Learn how to configure a successful communications strategy—from field creation to advanced reporting—that integrates best-in-class features of both platforms.

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  • Best Practice Approaches for Slate: Your CRM & Search

    Feb 23, 2021

    Filled with case studies, data to support success, and testimonials from some of Underscore’s most successful clients, this session will also offer helpful hints on how...

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  • The Virtual Engagement Spectrum: Making Sense of the Strategies in a Post-Pandemic World from PlatformQ Education

    Feb 23, 2021

    This strategic conversation, featuring Gil Rogers of PlatformQ Education, will discuss the spectrum of virtual engagement tactics and tools to help you decide where you are,...

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  • Lead Gen & Student Connections: A Carnegie Story

    Feb 23, 2021

    For over three decades, Carnegie has been running arguably the most significant student search campaigns to millions of prospective students across all years of high school,...

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  • Inflection Point: New Data Infrastructure and Recent Application Trends in the Era of COVID-19

    Feb 23, 2021

    With major funding from the Gates foundation and through its own investments, Common App has built a sophisticated data warehouse architecture linked to a variety of...

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  • Tuesday Topics Session 3: Rethinking Your Channel Strategies for the Next Year

    Dec 17, 2020

    In this webinar, we’ll lay out ideas for effectiveness this fall, take a look at changes to the competitive landscape, and give you our take on...

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  • COVID-19 Impact on Fall 2021

    Dec 1, 2020

    This webinar will include an in-depth look at the data from our most recent research release: COVID-19 Impact on Fall 2021. Key breakouts and data findings...

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  • Driving Connections & Enrollment Today: A Guide From LinkedIn

    Nov 11, 2020

    Packed with pragmatic tips, this session is designed for marketers as a high-impact half hour of information you can use across all your marketing efforts right...

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  • Solving the Content Crisis in Higher Ed

    Sep 23, 2020

    Join us as we share how to best approach and strategize your 2020–2021 creative to rise above the global health threat and drive enrollment results.

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  • Integrating Marketing and Slate to Power Your Enrollment

    Sep 9, 2020

    Join us to learn how integrating your Slate Instance, digital tactics, and personalized web content can inform segments, messaging, and measurement.

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  • August Tuesday Topics Session 1: Undergraduate Pipeline Building: Adapting Lead Gen for This Year and Beyond

    Aug 12, 2020 - Dec 1, 2020

    In this session, we’ll walk through the importance of messaging that sets you apart and the changes you should be making to your recruitment strategy starting...

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  • August Tuesday Topics Session 2: 5 Tips & Best Practices for Today’s Graduate Recruitment Marketing

    Aug 12, 2020

    Considering this year’s circumstances, we’ll dive into five key areas of focus to help you be as successful as possible in your graduate recruitment and marketing...

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  • July Tuesday Topics Session 1: Will Any Market Do? Evaluating Market Potential and Recruiting in New Places

    Jul 22, 2020

    In this session, we’ll explore the mechanisms behind evaluating current markets, identifying new markets, and assessing the opportunities that exist in each. The result is an...

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  • July Tuesday Topics Session 2: Is Your Digital Marketing and Website Meeting the Needs of Gen Z?

    Jul 22, 2020

    Join us as we discuss how to improve user experience and messaging on your site, including optimizing and structuring content, making it easier for students to...

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  • July Tuesday Topics Session 3: The Real-Time Rethink: Inquiry and Visit Strategies for 2021

    Jul 22, 2020

    With all that has happened and all that is happening to college admission offices, many normalized strategies for the next cycle need to be rethought. In...

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  • Rising Seniors: A Study on COVID-19’s Impact on the Class of 2021

    Jun 25, 2020

    To better understand student and parent mindsets regarding the college search journey, Carnegie conducted a comprehensive survey of more than 1,500 rising high school seniors and...

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  • Adapting Your Lead Generation Strategy for New Realities

    Jun 24, 2020

    As a continuation of the PACAC Conference, please join us as we discuss challenges facing the inquiry build for fall 2021 and lay out the best...

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  • Tuesday Topics Session 1: Winning Through Content Precision

    Jun 17, 2020

    In this webinar, we’ll lay out the fall 2021 recruiting challenges for content and show the latest psychometric targeting methods to amp up your content in...

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  • Tuesday Topics Session 2: Adapting Your Lead Generation Strategy for New Realities

    Jun 17, 2020

    In this webinar, we’ll discuss challenges facing the inquiry build for fall 2021 and lay out our view of the best approach for lead generation moving...

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  • The Fall Decision Webinar: The After May 1 High School Senior Survey Revealed

    May 26, 2020

    Join a roundtable of our enrollment experts, including our SVP of Research, Jared Brickman PhD., Eric Page, EVP for Enrollment & Marketing Strategies, and Scott Ochander,...

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  • Higher Ed Happy Hour: Panel Discussion Featuring Industry Leaders Discussing Impact on COVID-19

    May 8, 2020

    As part of a series of webinars examining COVID-19’s impact on higher education, Carnegie has invited industry leaders from across the country to participate in a...

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  • Higher Ed Happy Hour: Panel Discussion Featuring Industry Leaders Discussing Impact on COVID-19

    May 8, 2020

    Join us for a panel discussion on a variety of topics including contingency planning for fall, extended yield season, evolving student search strategies, the challenges of...

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  • COVID-19 and Its Impact on Prospective Graduate Students

    Apr 23, 2020

    In this webinar, we will be reviewing results and insights from our most recent survey of over 1,000 prospective graduate students and the impacts of COVID-19...

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  • COVID-19 and It’s Impact on Higher Education

    Apr 3, 2020

    In this 90-minute webinar, we’ll touch on our recent research with current college students and their views and concerns related to COVID-19; how to navigate family...

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  • It’s Time To Rethink: COVID-19 & Your Enrollment Cycle

    Mar 27, 2020

    In this webinar, we will be discussing the strategic issues and challenges related to COVID-19 and your active and future enrollment cycles.

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  • Psychographic Audience Segmentation

    Dec 3, 2019

    Who do you attract, and how do you communicate to them? This webinar will explore how to match your demographics with psychographics and build remarkably informative...

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  • From Research to Enrollment: Understanding, Engaging, and Influencing Prospective Students on LinkedIn

    Nov 20, 2019

    In this webinar, you’ll learn how prospective college students—at the graduate, adult, and continuing education levels—are interacting with colleges and universities on LinkedIn.

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  • CollegeXpress Student Insights Report

    Nov 7, 2019

    In this session, we’ll review results from the over 6,400 respondents who took this year’s CollegeXpress user survey. We’ll walk through students’ insights and perspectives on...

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  • The CollegeXpress Platform: See How It Can Help Your Institution

    Sep 17, 2019

    Take a brief walk-through of the CollegeXpress service and learn how it’s helping hundreds of institutions reach and connect with more students than ever before in...

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  • ADA Compliance: What You Need to Know About Making Your Website Accessible

    Jun 27, 2019

    Learn what the top considerations are for making your website compliant, including factors surrounding images, videos, links, and more.

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  • Streaming Media for Higher Education Marketing

    Jun 27, 2019

    In this webinar, we’ll do a deep dive into some of these streaming platforms, including Pandora, Spotify, and Hulu, reviewing their targeting capabilities and how you...

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  • How To Utilize SEO and Social Media Together To Form a Strong Organic Search Presence

    May 24, 2019

    Have you ever thought of social media networks as search engines? More and more, prospective students are utilizing the search functions on Facebook, Instagram, LinkedIn, and...

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  • Advancing Your Social Media Marketing Strategies for Grad Recruitment

    May 3, 2019

    TXGAP and Carnegie have partnered to offer this webinar focusing on the constantly changing social media landscape and identifying the best approaches to finding your target...

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  • Break Up With Your Homepage, ‘Cause I’m Bored

    Apr 26, 2019

    Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear...

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  • Personality, Perception, Pack, Personification: The Role Each Plays in Attracting Students to Your Institution

    Mar 29, 2019

    This webinar will pull you into reputation strategy and ask these key questions about your institution: Who are you? What does the market believe about you?...

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  • Precision Targeting of Messages

    Mar 12, 2019

    Your authentic message, delivered to a precise target audience. In this webinar, we’ll explore how to infuse your communication channels with personality and intention in order...

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