insights

Ideas, Insights, and Perspectives

Expert perspectives and practical guidance designed to help higher education leaders navigate today’s challenges while preparing for what’s next—so institutions, and the students they serve, can thrive.

  • Blog
    Digital Advertising
    The Evolution of Paid Search in the World of AI
    Today, prospective students are shifting from searches to conversations, using AI-powered experiences like ChatGPT, Google AI Overviews & AI Mode, and Claude to find the schools and programs that are right for them
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  • On-Demand Video
    Digital Advertising
    Graduate Enrollment in the Age of AI Search
    Learn how AI search is reshaping graduate enrollment discovery and how AEO can help your programs show up accurately in AI-generated answers.
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  • Case Study
    Digital Advertising
    Rice University
    See how Carnegie’s Answer Engine Optimization strategy helped Rice Business increase AI search visibility by 49%, reach #1 share of voice, and grow AI-driven engagement.
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  • Blog
    Enrollment
    How an Embedded Slate Captain Keeps Enrollment Moving
    Learn how Carnegie’s Embedded Slate Captain offering helps higher ed teams maintain Slate operations, navigate staffing gaps, and optimize CRM performance with flexible, hands-on support.
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  • Research
    Enrollment
    The Next Gen Learners Report
    Download Carnegie’s Next Gen Learners Report to explore how teens evaluate college today, from affordability and belonging to AI, authenticity, and career outcomes.
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  • Case Study
    Institutional Strategy
    Ohio Wesleyan University
    A unified institutional strategy—centered on student experience, leadership development, and data-informed decision-making—accelerated retention gains, strengthened institutional alignment, and reshaped the university’s impact years ahead of schedule.
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