Our Work
Our Work. Their Growth.
Find out how we help colleges and universities connect with the right students, at the right time, with messaging that speaks directly to who they are as an individual.
The University of Missouri System needed a comprehensive marketing strategy to communicate its new online learning effort and enable enrollment growth. Seeking a partner with higher education expertise, a data-driven approach, and comprehensive enrollment marketing capabilities, the System chose Carnegie through a competitive RFP process.
Our Work.
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January 26, 2023
Loyola Marymount University Case Study
Loyola Marymount University faced the challenge of recruiting in an extremely competitive market with tight institutional aid budgets—even with the advantages of an excellent academic reputation and... -
December 23, 2022
Colby-Sawyer College Case Study
Colby-Sawyer College needed a strategic marketing partner for three primary goals: increasing lead generation and yielding students from acceptance through deposit, building brand awareness in its home... -
November 24, 2022
University of Idaho Case Study
The University of Idaho needed an integrated digital marketing partner to achieve its enrollment growth goals. To support and enhance in-house capabilities, the University invested in additional... -
October 11, 2022
Oakton Community College Case Study
Located in a competitive Illinois environment, Oakton Community College needed to generate brand awareness, inquiries, and applications among both prospective traditional and non-traditional (adult learner and working... -
October 4, 2022
Seattle University Case Study
Seattle University was looking to bring stability to fluctuating enrollment outcomes and create a plan for sustainable enrollment growth. -
September 26, 2022
Asbury University Case Study
Asbury University, a private Christian institution, needed an integrated enrollment marketing partner to support its goals for growth and market differentiation. Previous Student Search strategies had failed... -
September 6, 2022
University of Central Oklahoma Case Study
The University of Central Oklahoma sought to increase search engine visibility for both its on-campus and online (“Connected Campus”) programs. -
May 11, 2022
Missouri Online Case Study
The University of Missouri System needed a comprehensive marketing strategy to communicate its new online learning effort and enable enrollment growth. Seeking a partner with higher education... -
April 18, 2022
Wake Forest University School of Business Case Study
With limited in-house marketing capabilities, the School of Business at Wake Forest University needed a partner with a higher education focus as well as systems and processes... -
March 31, 2022
Interlochen Center For The Arts Case Study
Interlochen Center for the Arts is one of the nation’s premier boarding arts high schools and summer arts camps. But website usability tests showed visitors felt frustrated... -
February 10, 2022
St. John Fisher College Case Study
The admissions staff at St. John Fisher College, a private liberal arts college in Pittsford, New York, ran into a common problem when deciding to implement Slate... -
January 25, 2022
Grace College Case Study
Following several years of stagnant enrollment and institutional financial challenges while following a traditional model of Student Search, Grace College’s admissions and marketing leadership knew it was... -
January 19, 2022
Ithaca College Case Study
Ithaca College needed to increase student engagement on their website, knowing that increased student engagement would lead to their enrollment success. -
November 10, 2021
Dartmouth College QBS Case Study
Dartmouth College sought to enhance enrollment growth for its newly established residential Master of Science in Quantitative Biomedical Sciences (QBS) program. -
November 8, 2021
Florida Atlantic University Case Study
Located in a highly competitive South Florida market, Florida Atlantic University needed an efficient and cost-effective way to connect with prospective students and build its enrollment pipeline. -
November 8, 2021
Augustana College Case Study
Augustana College, a private liberal arts institution in Illinois, came to Carnegie with a need for unified messaging and more effective and impactful recruitment marketing. -
November 8, 2021
The University of North Texas Case Study
The Online division of the University of North Texas needed a digital marketing partner to achieve its enrollment goals for several key programs. -
November 8, 2021
Southwestern University Case Study
Southwestern University needed to build brand awareness and prospective student interest in order to reach its enrollment goals. -
November 8, 2021
Abilene Christian University Case Study
With brand story and student user experience goals at the core of its website redesign strategy, ACU knew a psychometrics-based student segmentation strategy would help them move... -
November 8, 2021
Samford University Case Study
Samford University needed a partner who could produce exceptionally authentic recruitment pieces and the vast majority of its communications flow to prospective students.
“In a time of limited budgets and staff, having Carnegie, a world-class marketing firm, as an extension of our team has been critical to our success.” Jennifer McChord
Director, Strategic Communications
Asbury University
"We’re always looking for ways to use our admission resources wisely and invest in sources that produce results. For Florida Atlantic, CollegeXpress delivers high yield for minimal investment. Through CollegeXpress, we’re continuously getting in front of qualified students who are actively engaged in the college search process and interested in FAU."
MAURA FLASCHNER
Executive Director, Undergraduate Admission
Florida Atlantic University