From inquiries to applicants to enrolled students, Carnegie’s digital campaigns drove positive growth for QBS. All Carnegie paid media channels delivered applications, with Google paid search delivering the highest performance. Digital campaign efforts generated more than 235 inquiries, many of whom started and submitted applications and ultimately enrolled. In addition, multiple applicants interacted with Carnegie RLSA ads during their search process, which helped guide them further through the funnel. With increases in view-through activity and analytics KPIs, Dartmouth’s marketing leadership recognized the positive impact of our digital partnership in driving enrollment growth for the QBS program.