Blog
What’s New in Higher Ed Marketing and Enrollment Strategy.
Learn the latest in higher education marketing without having to dig around. Our blog is the one-stop source for curated industry news and best practices, tested advice in content and digital marketing and enrollment strategy, and the kinds of company happenings you need you know.
Welcome to the future of student recruitment and enrollment (and maybe even retention and advancement?)! Carnegie’s EnGauge Scores are here to transform your entire approach with our unique pairing of expertise in Slate and quantitative modeling, leading to improved accuracy and student-level insights. Let’s dive into how EnGauge Scores are setting a new standard in engagement analytics and driving enrollment success.
News & Insights
Filter by Interest
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September 16, 2024
The Power of Search Engine Marketing: Maximize Your Marketing Results with SEO and PPC
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September 11, 2024
Maximize Your Higher Ed Website with Incremental Updates that Drive Results
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September 6, 2024
AI Meets Higher Ed: Turbocharge Your Social Media Campaigns for Performance Success
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August 22, 2024
Six Strategies for Authentic Higher Education Marketing: The Power of Human-Focused Content in a High-Speed World
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August 15, 2024
The 6 Most Common Types of Accessibility Errors On Websites and How to Fix Them
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July 23, 2024
Leveraging Benchmark Data and Forecasting for Graduate Enrollment Marketing Budgets
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May 30, 2024
Cut Through the Noise: Build Student Personas into Your Marketing Strategy
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May 22, 2024
How to Optimize Higher Education Websites for Google AI Overviews and Generative Search Engines
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May 20, 2024
Three Strategies for Navigating the Impact of Election Season on Digital Advertising
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May 7, 2024
Elevate Your Organic Social Strategy with These Four Overlooked Paid Tactics
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April 30, 2024
PRESS RELEASE: Carnegie Announces Pioneering Partnership with Technolutions
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April 25, 2024
Elevating Impact in Higher-Ed: 5 Components Your Blog Editorial Calendar Should Have
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April 17, 2024
Rethink, Reuse, Repurpose: An Evergreen Content Strategy that Saves Time
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March 25, 2024
Enhance Your Brand Potential with Our Comprehensive Brand Strategy Toolkit
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March 21, 2024
Mapping Opportunity: Tackling the Question of “Where” With Geodemographic Information
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December 14, 2023
PRESS RELEASE: Carnegie Announces the Acquisition of Fire Engine RED’s Student Search Service
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November 30, 2023
Oklahoma State University Named AMA Higher Education Marketing Team of the Year
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November 16, 2023
Carnegie + JGA Partner to Address the Next Generation of Advancement Challenges With Acuity Darts
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October 3, 2023
How to Create High-Performing Academic Program Pages on Your Higher Education Website
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July 18, 2023
Six Tips for Higher Ed Marketers to Present Marketing Insights to the Board
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May 18, 2023
8 Ways to Optimize Anchor Text and Linking Strategy on Your Higher Education Website
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April 19, 2023
Tea Leaves, Causality, and Consistency: What Should We Do About Financial Aid Appeals?
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April 4, 2023
3 Steps for Higher Education Marketers to Harness Artificial Intelligence
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March 28, 2023
Speak Their Language: How To Tailor Your Higher Ed Copy To Appeal To Different Audiences
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February 28, 2023
How Should Higher Ed Institutions Address Facebook’s New Under-18 Restrictions?
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February 3, 2023
FAFSA Simplification: What You Can Do Now to be Ready for Changes Ahead
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January 25, 2023
PRESS RELEASE: Carnegie Announces the Acquisition of the National Small College Enrollment Conference
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January 4, 2023
TikTok vs. Snapchat: Which One to Use for Your Higher Ed Advertising Strategy?
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November 8, 2022
Webinar Recap: Financial Aid Optimization for Long-Term Enrollment Success
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September 22, 2022
The Essence of Change Is Creating Space: The Hamster Wheel Goes Nowhere Fast
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September 8, 2022
New Legislation Regarding Search Opt-in Privacy – What You Need to Know
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September 8, 2022
Webinar Recap: Building a System-Wide Brand for Online Education With Missouri Online
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August 23, 2022
What Is Financial Aid Optimization and How Does Individualized Strategy Work? An Introduction.
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August 18, 2022
Digital Marketing Strategic Priorities for Higher Ed Organizations With Small Budgets
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August 1, 2022
What Can Higher Ed Marketers Do With Google’s Official Restrictions on Ads Targeting Users Under 18?
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July 22, 2022
5 Inspiring Higher Education Enrollment & Marketing Insights From The Connection Conference 2022
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June 27, 2022
3 Ways Long-Term Campaigns Help Your Higher Education Institution’s Marketing Budget
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May 25, 2022
TikTok Is Taking Over Social Media—How You Can Get on Board with Video Ads
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May 10, 2022
Higher Ed Marketing Strategy and Process: The Unsung Heroes Behind Marketing Success
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April 11, 2022
The Truest Thing: Using Authentic Voice for Better Graduate Recruitment Content
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April 1, 2022
ANNOUNCEMENT: Carnegie and Quacquarelli Symonds Partner to Strengthen International Recruitment to the US Market.
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March 25, 2022
The Quad Higher Ed Podcast S3E5: Michelle Lewis, Washington State University
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March 16, 2022
The Quad Higher Ed Podcast S3E4: Tera Buckley, University of North Dakota
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March 1, 2022
Google is Cracking Down on Religious Policies: A New Advertising Challenge in Higher Ed
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February 24, 2022
Press Release: Carnegie Launches Student Search Offering for Higher Education
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February 17, 2022
The Quad Higher Ed Podcast S3E2: Jen Schufer, University of Colorado Boulder
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January 27, 2022
5 Things to Know About Carnegie’s Student Lead Generation Platform: CollegeXpress
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October 25, 2021
How Apple’s Mail Privacy Protection Will Impact Higher Education Marketers
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September 29, 2021
Valuable Conversations and Lessons From the 2021 NACAC National Conference
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September 27, 2021
Google Restricts Ad Targeting to Users Under 18. What Does This Mean?
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July 28, 2021
The 10-Point Foolproof Technical SEO Checklist for Higher Education Websites
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July 20, 2021
Segmenting Students Using Psychographics to Improve Higher Education Enrollment: What to Consider
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July 8, 2021
3 Important Ways Knowing Your Personality Can Help Higher Ed Navigate Change
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June 24, 2021
Use Google’s Latest Higher Education Insights to Improve Your Search Campaigns
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June 7, 2021
The Carnegie Motivator: An Innovation in Higher Education Enrollment and Student Communication
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April 15, 2021
Look Beyond the Click Rate—What Do Your Audiences Really Think About Your College?
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March 29, 2021
Google’s Cookie-less World: What Does it Mean for Higher Education Marketers?
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February 9, 2021
Google’s Phrase Match and Broad Match Modifier Keywords Changes + Your PPC Campaign
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January 20, 2021
Sorry, but Search Engine Optimization (SEO) Strategy Has No End Date in Higher Education Marketing
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November 11, 2020
Prospective Grad Student Survey: Approaches & Recommendations for Online/Google Search
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November 1, 2020
The Top 5 Mistakes Institutions Make Regarding Transfer Students’ Digital Needs
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October 13, 2020
Prospective Grad Student Survey: Social Media Preferences & Recommendations
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October 1, 2020
Thoughtful Strategies, Authentic Messaging: Optimizing Communications Flow for 2020 and Beyond
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September 10, 2020
Why Your Higher Education Institution’s SEO Strategy Needs to Factor in User Experience (UX)
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August 26, 2020
How Thoughtful Audience Personas Can Result in a Communication Bullseye (or Better)
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July 9, 2020
How Integrating CDP Data With Your CRM Can Innovate Your Communications Plan
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June 23, 2020
Why SEO Strategies for Higher Education Need to Focus on Both Branded and Non-Branded Keywords
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June 9, 2020
Building a Digital Marketing Strategy Involves Creating a Powerful Landing Page
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May 14, 2020
College Commitment Scenarios and Changing Student Opinions Amidst COVID-19
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May 13, 2020
In Their Own Words: Biggest Impact COVID-19 Has Had on Prospective Graduate Students
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April 20, 2020
Is Friction Affecting Your Prospective Students’ Digital College Application Experience?
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April 15, 2020
Critical Insights from Prospective Graduate Students Regarding the COVID-19 Outbreak and Its Impact on Grad School Selection and Attendance
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April 7, 2020
The Shift to 1:1 and Group Conversations on Social Media During Social Distancing
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March 31, 2020
Students Aren’t In School—Now What? Mobile Footprinting Could Be Your Solution
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March 30, 2020
In Their Own Words: High School Seniors on COVID-19 and Their College Selection
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March 26, 2020
College Admission in the Time of the COVID-19 Pandemic: A Parent’s Perspective
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March 25, 2020
How to Keep Your Higher Education Community Engaged on Social Media During COVID-19
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March 24, 2020
Survey: What 5,000 High School Seniors Said About COVID-19’s Impact on Their College Search
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March 20, 2020
Anxiety and Uncertainty: Higher Education Lessons From 2008 as We Face the 2020 COVID-19 Pandemic
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March 19, 2020
What COVID-19 Means for Student Search and Your Prospective Student Pipeline
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November 19, 2019
Musings on New Markets for Enrollment Expansion (or Why It’s Okay to Put Squid on Pizza)
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October 29, 2019
3 Digital Marketing Tips to Impact Application Numbers and Make This Season a Little Less Scary
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September 24, 2019
Press Release: Carnegie Dartlet and CollegeXpress Announce 2019 Scholarship Winners
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September 18, 2019
How to Shift Your Marketing Strategy to Drive Enrollment Among Undecided Students
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August 9, 2019
Press Release: Carnegie Dartlet Shares Peer-Reviewed Research at AEJMC Conference in Toronto
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July 22, 2019
Press Release: CollegeXpress Unveils New Logo and Further Brand Evolution
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July 15, 2019
Know Thyself, Know Thy Students: Psychographic Marketing for Higher Education Recruitment
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June 13, 2019
3 Powerful Strengths of Using Instagram Stories in Every Stage of Your Enrollment Funnel
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June 11, 2019
5 Reasons to Audit Your Higher Ed Institution’s Communications Strategy This Summer
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May 16, 2019
New Tactics for Reaching "Cord Cutters" Through Streaming Media Advertising
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May 15, 2019
Going Green and Expanding Digital Reach: The CollegeXpress Evolution Continues
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May 1, 2019
What Makes Gen Z Click: 5 Defining Differences Between Gen Z and Millennials
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April 25, 2019
3 Tips for Taking Your Higher Education Social Media Campaigns from 101 to 201
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March 6, 2019
Stop Being Everything to Everyone: The Perils of Multi-personality Disorder in Higher Education Content Strategy
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February 7, 2019
Make a Strong First Impression With CollegeXpress Recruitment Strategies
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January 31, 2019
The 2019 Carnegie Dartlet Conference: A Storyteller’s Wish Upon a Star
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January 30, 2019
Spotify’s Fastest-Growing Advertising Channel Taps Carnegie Dartlet for Industry Insight
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January 23, 2019
If NFL Teams Were Human Beings: What Fans and Rivals Believe About Team Personality
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January 8, 2019
Why Blogging Is the Missing Link in Your Higher Ed Digital Content Marketing Strategy
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November 19, 2018
Google’s Responsive Search Ads—What Are They and How Do They Work in Higher Education Advertising?
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October 23, 2018
Google Signals Enables Cross Device Reporting for Higher Education Google Analytics
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September 26, 2018
Burning Your Fire: The Key to Discovering Your Authentic Personality
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September 24, 2018
CollegeXpress User Survey Insights 2018, Part 3: Feedback From Students on Recruitment Strategies
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May 16, 2018
Ready for Launch: A Guide to Positioning Your New Academic Program for Success
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April 25, 2018
Working With a Partner to Achieve Your Goal: Improving Digital Marketing
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April 18, 2018
GDPR Changes the International Marketing World, But What Does It Mean for Higher Education Analytics?
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April 17, 2018
Increasing Your International Student Applications…It’s Not as Hard as You Think
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January 11, 2018
PRESS RELEASE: Carnegie Communications and Dartlet Announce Merger to Deliver Innovative “Research to Implementation” Marketing Solutions
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December 21, 2017
PRESS RELEASE: Carnegie Announces Strategic Acquisition of i-studentgroup, Expanding Its Digital and Lead Generation Services Internationally
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December 12, 2017
6 Things You Might Not Know About CollegeXpress, the Platform Formerly Known as PC&U
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November 15, 2017
3 Ways to Take Higher Education Advertising to the Next Level with Audio and Video
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November 3, 2017
Your Dam Website: 5 Reasons Students Aren’t Converting on Your College Site
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October 24, 2017
Words Matter: Why Facebook Targeting Isn’t the Same as Russian Data Mining
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October 23, 2017
Going Global: Digital Marketing Tips for International Student Recruitment
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September 20, 2017
Update: Changes to Facebook Targeting and the Impact on Higher Ed Marketing
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August 31, 2017
Digital Marketing Meets Fantasy Football: Strategies You Should Draft This Fall
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August 28, 2017
PRESS RELEASE: Announcing the 2017–2018 Carnegie Communications Scholarship Winners
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August 22, 2017
Utilizing Posts in College and University Google My Business Properties
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July 24, 2017
4 Tips for Creating an Effective Communications Flow for Student Recruitment
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June 29, 2017
Plan Smarter Digital Campaigns With Carnegie Clarity's Marketing Attribution Service
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June 19, 2017
Why Eccentric College and University Program Names Can Hinder Organic Traffic
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April 4, 2017
Get on the Short List: 4 Digital Strategies to Reach and Influence High School Juniors
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March 7, 2017
PRESS RELEASE: Carnegie Announces a Banner Year for Their Student Lead Generation Platform—CollegeXpress
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February 14, 2017
Storytelling, Goldfish, and Other Takeaways from the Carnegie Conference
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October 13, 2016
Facebook Is All-In On Mobile Marketing—Removing Barriers in Lead Generation for Higher Education
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October 12, 2016
Why it is Best Not to Delete Webpages (and the Importance of Redirects)
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October 5, 2016
A Higher Ed Marketer’s Guide to Digital Marketing Terms and Definitions
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September 20, 2016
PRESS RELEASE: Carnegie Communications and Semcasting Partner to Offer Mobile Footprints for Higher Education, a Powerful New Digital Advertising Strategy
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September 15, 2016
For Public Institutions, a Top Choice for Reaching Sophomores, Juniors, and Seniors
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September 14, 2016
Get the Most Bang for Your Advertising Buck with Device Bid Adjustments
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September 12, 2016
Put Yourself in Students’ Shoes: The Key to Improving Your Search Results
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September 8, 2016
Digital Byte: Why Education Marketers Should Set Up Goals in Google Analytics
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August 26, 2016
PRESS RELEASE: Carnegie Communications Announces 2016–2017 Scholarship Winners
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August 15, 2016
PRESS RELEASE: Carnegie Partners With BlueConic for Actionable Marketing Insights in Higher Education
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May 27, 2016
Google Strikes Again: What Updates to Bidding and Search Mean for Marketers
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May 10, 2016
PRESS RELEASE: Carnegie and Google Co-host Series of Higher Education Digital Marketing Workshops
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April 26, 2016
PRESS RELEASE: Carnegie and Fire Engine RED Partner to Provide Integrated Marketing Services for Higher Education
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March 8, 2016
Digital Byte: Finding Reach, Relevancy, and Results in Facebook and Instagram
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February 8, 2016
Press Release: Google Welcomes Carnegie Communications into Top-Tier Managed Agency Program
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February 2, 2016
From Kick to Click: Achieve Graduate Enrollment Goals Through Digital Advertising
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January 6, 2016
Press Release: Carnegie and Semcasting Partnership Advances IP Targeting and Audience Modeling Capabilities for Higher Education
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December 14, 2015
Making a List and Checking it Twice: How to Get More from Your Student Search List
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September 15, 2015
5 Highly Targeted Ways to Mesh Digital Advertising with Your Fall Travel
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September 14, 2015
Digital Byte: How to Leverage Geofencing for Higher Education Marketing
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August 10, 2015
Digital Byte: 4 Ways to Leverage Display Advertising for College Fairs and Conferences
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June 3, 2015
The “Mobilegeddon” That Wasn’t: What You Need to Know About Google’s Mobile-Friendly Update
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April 21, 2015
8 Steps to Cultivating a Campus Culture That Supports Student Recruitment
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March 10, 2015
Press Release: Carnegie Communications and NAGAP Partner to Provide a Better Graduate Program Search and Student Recruitment Platform
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March 2, 2015
Digital Byte: Leverage Student Select for this Spring’s Outreach Marketing
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February 19, 2015
Press Release: Higher Education Marketing Best Practices for 2015 Revealed at the Carnegie Conference
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November 20, 2014
Press Release: Grad schools asked for help. Grad students asked for help. We answered.
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November 8, 2014
Demonstrated Intenders: A Guide for College and University Enrollment Marketers
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August 20, 2014
7 KISS (Keep It Simple Stupid) Ways to Improve Your CTR on Your Next Search Campaign
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March 27, 2014
Search differently™: Take a New Approach to Traditional Higher Ed Marketing
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February 19, 2014
Best Practices for Integrating Your Marketing Efforts for Graduate Students: #CarnegieConf
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January 22, 2014
Digital Byte: How to Hit Your Prospective Student Targets with IP Precision
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December 16, 2013
On the 12th Day of Christmas My True Love Gave to Me . . . a Marketing Lesson?
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November 12, 2013
20+ Years in Admission vs. Three Weeks at Carnegie: What I Thought I Knew
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April 23, 2013
Digital Byte: Search and Display: A Farmer’s Guide to a Successful Enrollment Season
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March 12, 2013
Digital Byte: Spend Wisely this Spring with SSON: A Highly Targeted Online Display Network
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March 11, 2013
Gonzaga Ranked #1 in NCAA Men’s Basketball! See why they rank PC&U so high for recruitment…
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November 26, 2012
Winter Forecast: Higher Yield Rates with a Strong Chance of Better Results
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November 15, 2012
Digital Byte: How to Make Your Online Display Campaign Mobile Friendly
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July 14, 2012
Digital Byte: Why you should implement reputation management as part of your SEO plan
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June 28, 2012
Porter Sargent Handbooks Releases Historical Data of Boarding School Financial Aid Trends
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April 10, 2012
Private schools: International students boost enrollment, bridge cultural divides
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