Product Feature: Rising Senior Campaigns With CollegeXpress

Carnegie Higher Ed May 16, 2023 Carnegie Higher Ed Persona The Visionary Frontrunner

Designed Specifically for College Enrollment Professionals 

As a higher education enrollment manager, you’re likely facing a myriad of challenges that are making it increasingly difficult to meet your institution’s enrollment goals. From budget constraints to lack of time and low bandwidth, it can be overwhelming to navigate these obstacles while also reaching out to prospective students and providing them with the information they need to make an informed decision about their future. The most pressing challenge we are facing today is access to student names and building strong pipelines for the next cycle and cycles to come.

This is where Rising Senior Campaigns from CollegeXpress (CX) come in. Designed specifically to address the challenges faced by higher ed enrollment professionals like you, this campaign type offers two components: CX Daily Lead Generation and CollegeXpress Connect.

Components of Rising Senior Campaigns

CX daily lead generation: Through timely email communications to the national rising senior audience, profile upgrades, and added presence on CollegeXpress, we can ensure inquiries are being delivered to your CRM without having to lift a finger. Think of this component as your “always on” strategy.

CX Connect: The second component is our proprietary database search and outreach tool, CX Connect. This system provides institutions access to a database of over 340,000 rising seniors and over 40,000 rising senior parents of students graduating next year. Using our targeting filters—from states and ZIP Codes to high school GPA and major of interest, to name a few—you can find the exact audience and student profiles you’re looking to connect with. After your audience has been defined, you can email those students directly about your institution with your own messaging, branding, and imagery.

The benefits of CX Connect 

One of the key benefits of using CollegeXpress Connect is its ease of use. With just four simple steps, you can find your audience, write your email, schedule it, and watch your metrics in real time. 

Find students you haven’t connected with yet

Through suppression lists and our targeting options, you’ll be able to ensure you’re getting your message in front of the students you need but also not duplicative within your CRM. 

A simple button is the key to lead generation

The star of the Rising Senior Campaigns is a simple button. This button is found on all emails sent out of the CX Connect platform and is the direct connection between a student receiving the email in their inbox and the institution. Clicking that button immediately captures the student’s interest and their data is sent directly into your CRM. This means you only receive data when a student opts-in to learn more about your institution, ensuring that you’re not wasting time or resources on students who aren’t genuinely interested in what you have to offer.

Put rising seniors on your website

Not only is the lead generation button the direct connection of student data into your CRM, but it also puts an interested student on to your website. Through the email builder in Connect, you’re able to customize your call to action and URL of where you’d like to send the student upon clicking. This provides an opportunity to get the student to your website to learn more about the programs you offer, financial aid, and how to apply or to simply explore.

Schedule and send when you need

CollegeXpress Connect allows you to schedule your email outreach by setting a date, time, and mailing limit. This means you can plan your outreach campaigns in advance, ensuring that you’re reaching out to prospective students at the most opportune times for your institution.

Your time is important

Rising Senior Campaigns allow you and your team to be as involved as you’d like. No time to spare? The CollegeXpress Team will do all the work for you. Love the idea of being able to build your own emails and jump into the system to find your audience? Our database is yours! We have several options to meet you where you are to get the most out of this service. 

If you’re looking for a versatile, easy-to-use, and effective tool for meeting your institution’s enrollment goals, CollegeXpress’s Rising Senior Campaigns is an excellent option to consider. With its powerful email outreach tool, robust search database, and customizable call to action button pushing to your website, it’s a valuable addition to any enrollment manager’s strategy mix.

Hot tip: We also offer early pipeline campaigns for high school freshmen, sophomores, and juniors! We’re here when you’re ready for that outreach too.

Getting started 

Ready to build upon and improve your rising senior enrollment strategy? Fill out the form on this page and we’ll have someone from our team reach out to you.


Note: This article was outlined using A.I. assistance generated from source material: How It Works: Rising Senior Campaigns and CX Connect

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