Website Design + Development

Build A Website That Reflects Who You Are

Your website is the gateway to your institution—the primary expression of your brand and a critical tool for enrollment marketing. At Carnegie, we create websites that are intuitive, engaging, and strategically designed to drive enrollment and other priority conversions, all while being optimized for search engines to ensure visibility. Our approach ensures your website is both a compelling representation of your brand and a seamless component of your enrollment strategy, guiding every decision from kick-off to launch to deliver measurable results.

Website Design + Development
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  • Your website is the heart of your institution's online presence, and we're here to make sure it performs at its best. Whether you’re aiming for a complete overhaul, looking to make targeted improvements or need a specialized microsite, we’ve got you covered. From transformative redesigns that breathe new life into your site to strategic refreshes and purpose-built microsites, our web solutions ensure your online presence is stunning, effective, and unforgettable.

  • Generic content. Pages with endless blocks of text, or worse, pages with nothing at all. Sound familiar? With our user-centric approach to web copywriting, you will have compelling content with the right message, optimized for search and organized for people.

  • While our Website Copywriting services focus on telling your story on your website and optimizing your site for search engine visibility, our new Higher Ed Content Marketing service takes it a step further—building a full-funnel strategy that drives enrollment through blogs, guides, landing pages, organic social media, and more. Every piece of content is crafted with the student journey in mind, helping you attract, engage, and convert prospects at every stage.

  • With nearly 70% of students using search engines to research schools and degree programs, your online visibility is more important than ever. That's why we focus on creating the content students are searching for and optimizing your website for maximum reach. From technical SEO that improves your site’s performance and search rankings to compelling, optimized copywriting for your marketing-critical pages, we fine-tune your online presence to drive traffic and connect with prospective students. With Carnegie's SEO strategies, you'll see results at every stage of the enrollment funnel.

  • Our Strategic Consulting services elevate your institution's web presence by offering affordable, timely assessments that provide clear, actionable recommendations to enhance your website. We help you solve strategic challenges with expertise in user experience (UX) design, web governance, content management systems (CMS) and accessibility. To support long-term success, our in-person and virtual workshops empower your team with skills in web writing, SEO, and accessibility, helping your content authentically connect with your target audience.

  • Our Ongoing Website Support services combine deep technical expertise with a commitment to seamless execution. We’ve launched hundreds of sites across various platforms, ensuring every detail is handled with care. Whether you need enterprise-grade hosting, ongoing maintenance, or expert support to bridge the gap between your team and IT, we’re here to make your goals a reality—so you can focus on what matters most.

“We had a static, aging legacy website that was probably the worst example you could have for a creative, vibrant, dynamic, ever-changing university. The site Carnegie's Web Team (mStoner) built is an excellent example of just the opposite: it went through a dramatic change from being a relic to being a model of best practice.” WARD CALDWELL
Vice Provost,
University of North Carolina School of the Arts

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