Services
Student-Centered Services for the Entire Journey
Every higher education institution has unique goals, but they all share a common purpose: helping students succeed. Carnegie’s experts design custom strategies fueled by industry-leading data, AI-enabled technology, and human insight, empowering colleges and universities to solve their most complex student connection challenges, from growing enrollment and building brand reputation to reaching new learners and driving retention.

The Core Solutions Behind Student-Centered Growth
Connected Services. Complete Solutions.
Each of our student-centered solutions is a building block in a comprehensive ecosystem, linking research, strategy, and execution to help you attract, engage, and retain students with purpose and precision.
Enrollment Management
Empower your enrollment strategy with precision and purpose. We help you identify, attract, and engage the right students through data-driven strategy, personalization, and seamless tech integration that increases yield and drives enrollment health.
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Predictive Analytics
Turn insight into foresight. Our AI-powered models reveal which students are most likely to apply, enroll, and persist, helping your team prioritize resources, personalize outreach, and make confident, data-driven decisions at every stage.
Slate Optimization
Maximize your CRM’s potential. We help you simplify processes, automate communication, and deliver personalization at scale through strategic Slate implementation and optimization, turning technology into a true driver of enrollment success.
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Financial Aid Optimization
Align financial strategy with student outcomes. Our modeling and analytics uncover smarter ways to allocate aid, improve access, and increase yield, supporting institutional sustainability and the students who depend on it.
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Market Research
Make decisions with clarity and confidence. Our proprietary research uncovers market trends, audience motivations, and program potential, so your next move is not only strategic but backed by insight that ensures institutional impact.
Lead Generation
Fuel your enrollment pipeline with quality, not just quantity. We connect your institution with prospective students who align with your mission, delivering leads that convert and relationships that last.
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Student Success & Retention
Deliver on your recruitment promises. We partner with you to build systems of belonging and support that help students stay, succeed, and graduate, strengthening outcomes, culture, and institutional health.
Brand Strategy
Reveal your institution’s most human truths. We build humanized brands rooted in authentic insight, connecting who you are with what students value most, and turning institutional truth into lasting trust.
Brand Activation
Bring your brand to life across every experience. From storytelling to creative execution, we help you unite your community behind a shared identity that inspires pride, belonging, and measurable engagement.
Analytics, Attribution, & Reporting
Know what’s working and why. Our transparent analytics solutions turn complex campaign data into actionable insights, helping you measure impact, optimize performance, and invest where it matters most.
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Web Development
Your website is your most valuable marketing asset. We design digital marketing experiences that express your personality, drive engagement, and move students to action, balancing beauty, usability, and performance.
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SEO & AEO
Be discovered where prospects start their search. Our SEO & AEO strategies connect your programs and content with the right audiences, increasing organic visibility, engagement, and long-term enrollment growth.
Paid Search Marketing
Reach learners with high intent, in the moment it matters. Powered by AI and real-time performance data, our paid search strategies combine audience targeting and keyword intelligence to deliver campaigns that capture attention and drive meaningful conversion.
Leadership Development
Higher education needs bold leaders. Through coaching, advising, and custom programs, we strengthen capacity, alignment, and impact across institutional leadership teams.
Strategic Planning
Turn vision into momentum. Our inclusive, data-informed process aligns mission, resources, and community priorities, creating adaptive plans built for real-world impact and lasting success.
Campus Planning and Architecture
Design spaces that inspire learning and belonging. We translate institutional mission into physical environments that foster connection, reflect values, and create a sense of place that students and communities embrace.
Ready to Get Started?
We have a Deep Bench of Experts—They Have Thoughts
Let’s Talk About What Comes Next
Our expert knowledge of higher ed has been forged over decades, from hundreds of client partnerships. And knowledge becomes power when it’s shared. Contact us to start the conversation about how we can help you thrive now and lead what’s next.