Writing for CollegeXpress: The Secret to More College Brand Exposure

Carnegie Higher Ed Apr 17, 2018 Carnegie Higher Ed Persona The Visionary Frontrunner

For those of you who are familiar with CollegeXpress, you know it’s a platform where high school students can search for schools and scholarships and express interest in colleges and universities. It’s also a place for you—the college or university—to gain valuable exposure to an audience of active college seekers.

You’d probably be surprised, though, to know just how much original editorial content appears on CollegeXpress.com, and how much of it is generated by the users: college and university staff like you, current college students, high school counselors, and high school students going through the college search process.

In the past six months alone, there have been more than 120 blogs, articles, and videos published on CollegeXpress, with topics ranging from tips for submitting your college applications and making the most of senior year to managing test-taking anxiety and debating whether or not college athletes should be paid. The beauty of it is all the different perspectives from the writers. For example, there’s a popular article advising students on how to write the college application essay, authored by the VP of Enrollment at Butler University, but there are also posts on the same topic by high school students who recently wrote their own college essays.

As you may have guessed, some of the most popular content on CollegeXpress has to do with scholarships and financial aid—which makes sense, as those have become the most important factors in the college decision process in recent years. It’s interesting to see what type of content is resonating most with these students; it gives perspective on what is truly important to them in the college process.

Here are the 10 most-read articles on CollegeXpress from the past six months:

You can see it’s a broad range of topics, and these articles are being served to the more than half a million visitors to CollegeXpress.com each month. It’s a great service to them, great experience for the writers (many of whom are aspiring journalists), and adds incredible value to your school by having a presence on the platform. 

You don’t have to be a participating college or university to contribute content to CollegeXpress, either. If you, a staff member, or a current student at your school would be interested in writing on a topic related to the college search, please submit your information here.

We’d love to hear from you, and so would the prospective students.

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