PRESS RELEASE: Carnegie and Fire Engine RED Partner to Provide Integrated Marketing Services for Higher Education

Carnegie Higher Ed Apr 26, 2016 Carnegie Higher Ed Persona The Visionary Frontrunner


WESTFORD, MA and PHILADELPHIA, PA—April 26, 2016—Carnegie Communications and Fire Engine RED, two leading higher education marketing firms, have partnered to provide their clients with integrated digital marketing services and custom Student Search solutions.

Carnegie is the industry leader in digital marketing for higher education, offering inventive solutions including Retargeting, IP Targeting, geofencing, social media display advertising, and data analytics. Fire Engine RED provides unmatched expertise in Student Search strategy and execution, including predictive modeling and responsive design. Clients of Carnegie and Fire Engine RED will benefit from the synergies offered by the partnership, while continuing to receive the high-quality service they expect from the individual companies.

“We are excited to provide our digital expertise to the clients of Fire Engine RED. Six years ago we made a strategic shift to integrate digital into all of our services, including our PC&U Platform,” said Joe Moore, Chairman and CEO of Carnegie Communications. “As a result, our own response rates have more than doubled. We are committed to delivering these same cutting-edge services and, through this partnership, offer the digital/Search integrated solutions colleges are looking for.”

Shelly Spiegel, the founder, CEO, and Chief Creative Officer of Fire Engine RED, added, “The schools we serve will benefit from strategic thinking, beautiful creative, and valuable reporting from the leaders in higher ed digital marketing and Student Search.”

About Carnegie: Carnegie Communications has been at the forefront of integrated, response-driven enrollment marketing and recruitment for over 30 years. Through customized, cutting-edge digital solutions and a multi-channel lead generation platform, Carnegie connects higher education institutions with the target audience they seek.

About Fire Engine RED: Fire Engine RED is an innovative marketing, data solutions, and technology company that has served the education market since 2001. Along the way, Fire Engine RED has disrupted the status quo by using big data and responsive design in Student Search, and by creating an admissions CRM solution with a consumer-software-like user experience.

Media Contacts:

Carnegie Communications:
Alexa Poulin
Executive Vice President, Marketing and Digital Operations

Fire Engine RED:
Chuck Vadun
Communications Director

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