With a three-day, jam-packed itinerary, the 68th Annual National Association for College Admission Counseling Conference attracted thousands of attendees, and our booth was buzzing! We enjoyed meeting so many new people (and reconnecting with familiar faces!), though not everyone had the time to discuss at length the latest trends in digital marketing. Instead, to give you some insight into some of the strategies used by our clients—or to build on the conversations we started in Denver—we posted free online webinars covering the digital tactics that are working for our clients:
Using Mobile and Social Media in Student Recruitment: This webinar focuses on everything from mobile texting campaigns to the role social media has in the college search space. The use of smart phones is increasing dramatically among teens. Additionally, they’re using social media as a research tool as often as they do for entertainment. Be it through Facebook, LinkedIn, Twitter, or text message, ensure your marketing strategies are in line with the behaviors of the potential students you want to reach.
Targeted Online Display Marketing: Knowing the latest trends in managing online display is imperative to any college’s marketing plan. The beauty of online display? Your school is present wherever students spend the most time online. Retargeting, in particular, reengages students who have already expressed interest in your school—thus reinforcing the traditional and other digital marketing strategies that initially led students to your website. This webinar focuses on how to maximize your marketing investment while also identifying stealth applicants.
Search Engine Marketing: SEM is important to schools, and executing SEO and PPC effectively is critical but unique to each institution. Develop your knowledge of the subject to ensure your site and content appear in search results for the most accurate pool of potential students, while keeping bids competitive and cost effective. In Carnegie’s SEM webinar, led by our Google-certified expert, you can stay on top of today’s latest SEO practices and learn how they can, and do, work.
Whether you attended the NACAC conference or just want to know more about our services, now is the perfect time to learn about the digital recruitment strategies that are working for schools today. Plus, you can watch these webinars in the comfort of your own office and at a time that works for you! View each webinar for free on our website.