Your Summer Webinar Watch Guide

Carnegie Higher Ed Jul 19, 2016 Carnegie Higher Ed Persona The Visionary Frontrunner

During these hot summer months, there’s no better time to catch up on some of the latest digital information and strategies for enrollment. Carnegie’s webinar page has tons of free recorded webinars posted that you can view anytime.

We’ll start with this month’s webinar that’s being hosted by our partners at NAGAP. NAGAP, The Association for Graduate Enrollment Management, is the only professional organization devoted exclusively to the concerns of individuals working in the graduate enrollment management environment.

NAGAP Webinar: Influencing the Prospective Grad Student’s Journey Online

(Register to view here)
It’s no secret that students are spending more time every day living in the online world—navigating the Web, searching, using mobile devices, consuming content, interacting on social platforms, and more. Our partners at Google live and breathe this behavior and the data it presents constantly. And here at Carnegie, we look at it all through a higher education marketing enrollment lens. With so many different ways for students to engage with a school, it is essential to understand the contribution of each interaction on the road to reaching your enrollment goals. During this session you will learn more about some of the key digital insights and strategies that can be integrated into your “traditional” marketing efforts and how to leverage analytics points to understand the student journey. This insight will allow your school to maximize ongoing campaigns as well as determine ways to optimize your site to drive conversions.

Here’s a quick review of some of the recent topics we’ve covered that are posted on our site:

The New Era in Paid Search Advertising

In just the past couple of years, we have seen an incredible evolution in how we approach and develop an effective strategy and implement key digital tactics such as Paid Search, Retargeting, and Mobile. Ongoing changes in Google’s platform, search behavior, and higher education mean that marketers have to work faster and be more relevant, personalized, and available in the micro-moment in order to reach prospects and their influencers. In this session you’ll learn how to stay on top of this ever-changing landscape to ensure your digital marketing efforts continue to be effective. Plus, we’ll review some of the latest data and insights from our partners at Google, including what the recent updates to bidding and Paid Search mean for you.

The Top 5 SEO Punchlist

Your website is the most important marketing tool you have in recruiting prospective students. This webinar will show you where to focus your internal efforts (hint: it should be on your website!). Google has recently made changes to the way SEO is determined that favors putting the user experience first. By optimizing your site for SEO and these Google changes, you are optimizing for every other marketing effort you do. This webinar will focus on five website areas you can efficiently optimize today.

How to Identify and Engage Your Audience Across Social Media

Learn how to leverage advertising tactics across multiple social networks and their millions of users. You will discover who is using social media and which networks appeal to which demographics. Get an overview of the importance of leveraging the various targeting capabilities such as location, age, gender, Retargeting, and social media advertising and how they can help you meet admission goals. Discover how to create targeted text messages, videos, or images that inspire your audience to learn more about your school, event, or the exciting campus culture.

Improving Yield Through Digital Marketing

Your future students might be accepted—but that doesn’t mean you can take your eye off the marketing ball! You should continue to get in front of them across multiple channels online in order to increase brand affinity, drive attendance to accepted student days, and remind them just how awesome your institution is! In this webinar we will discuss how you can leverage digital strategies such as IP Targeting, segmented Retargeting, paid social media, mobile, and more to reach your accepted students during this critical time of yield.

Plus tons more! So grab a cold drink, put on your sunscreen, and log on!

Follow Mark on Twitter @Cunningham527

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