Bringing Marketing Expertise to Advancement
It’s widely known that Gen X and millennials don’t give at the same frequency or with the same generosity as their boomer parents. As wealth changes hands and passes to the next generation, advancement offices are looking to strategically transform their fundraising strategies to connect with these younger generations.
This is where Carnegie comes in. We’ve been monitoring the behaviors of millennials and Gen X for decades. We understand them—their preferences, platforms, sensitivities, and aversions. We also know, for every individual, that genuine connection is the key to capturing attention and building affinity. As a result, we measure and then market to an individual’s unique behaviors and motivators to create deep connections and real conversations. And we do this on their platforms of choice, at frequencies that drive action and with creativity that stops them in their tracks.
Human Connection leads to action, enrollment, retention, and lasting affinity. This is why our tried and true solutions in marketing, communications, CRM optimization, and creative work for the alumni audience.