What Does Carnegie’s Partnership With Google Mean for You?

Carnegie Higher Ed Apr 12, 2016 Carnegie Higher Ed Persona The Visionary Frontrunner

In 2015 Google named Carnegie a Premier Partner, a distinction less than 10% of digital agencies worldwide can claim.

Already a certified Google Partner, Carnegie received this additional designation as a result of our history of excellence in AdWords performance, our continued growth, and the caliber of work delivered to our higher education clients. Most importantly, this merit has had a profound positive impact for our clients.

So what does this partnership mean for you?

The foundation of the Carnegie-Google partnership is ultimately to benefit you, our current clients (or future clients), and here is how:

1. Google expertise to help make your campaigns even better

This partnership gives Carnegie a dedicated Google-appointed team committed to providing ongoing assistance and support to our digital staff running your campaigns. This translates into additional expertise, oversight, and expedited troubleshooting of your PPC, YouTube, and Display marketing initiatives, resulting in even smarter and more efficient campaigns—all leading to the best possible results for you.

2. Ensures your campaigns remain on the cutting edge

As part of the Premier Agency Program, we have unparalleled access to the newest Google technology and products, enabling us to offer you the latest and greatest. You can remain confident that your digital advertising efforts are staying in front of your target audience with the top tools, strategies, and tactics Google has to offer (and even early access to beta opportunities)!

3. Access to research and data

It is no secret Google is the backbone of the digital world, so in addition to their constant innovation of products and services, they offer incomparable research and reporting into insights and trends in the education vertical. Through our partnership we have exclusive access to this research and data, which allows our staff to remain the most informed on higher ed digital trends and students’ digital behavior, tendencies, and preferences. Armed with this knowledge, our staff can create even better campaigns for you.

4. Training and development for our staff—and for you

With regular training and access to Google’s experienced Premier Partner Agency tech team, Carnegie’s digital advertising specialists and sales team are equipped with the latest developments, best practices, and onsite training opportunities.
But beyond our ongoing Google staff training, the partnership also provides Carnegie access to major industry events for agencies and their clients. For example, in March Carnegie and Google co-hosted two free digital workshops in New York City and at the Google headquarters in Mountain View, California.


Nearly 200 higher education marketing and enrollment professionals attended this day-long event that included sessions on paid search, mobile advertising, video marketing strategies, search engine marketing, social media, and digital trends. Carnegie and Google will host their third event of this kind on April 28 at the Big Ten Conference Center in Chicago. If you would like information on this workshop or on future joint Google-Carnegie conferences, please click here.

Carnegie has been the leader in marketing and recruitment solutions for higher education for over 30 years and was the first higher education agency to offer digital solutions to colleges and universities. We are proud and honored to have been invited into this partnership with Google, but we are most excited about how this alliance ultimately benefits you! If you would like more information about our partnership or how to get a digital campaign started with Carnegie, contact us!

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