WESTFORD, MA, March 10, 2015—With students clamoring to earn graduate degrees to improve their job prospects and earning potential—and graduate institutions looking for ways to find them—two leading higher education organizations have partnered to create a new and unique grad recruitment solution.
Carnegie Communications and NAGAP, The Association for Graduate Enrollment Management, today announced a strategic partnership that will connect prospective graduate students with colleges and universities that fit their diverse needs. The two organizations have aligned to improve the search process for graduate students through Carnegie’s Graduate Colleges & Universities (GC&U) lead generation platform.
James Crane, President of NAGAP, commented, “NAGAP is pleased for the opportunity to partner with Carnegie Communications, and we look forward to enhancing opportunities for prospective graduate students to connect with graduate institutions and make more informed decisions about their study.”
“For students exploring their options, GC&U offers access to a national mix of graduate programs as well as invaluable content related to searching for, evaluating, and choosing the right program,” added Joe Moore, CEO of Carnegie Communications. “With NAGAP’s involvement, we gained the expertise and insight of hundreds of knowledgeable and experienced graduate enrollment leaders to make the service even better.”
According to Moore, GC&U integrates traditional and cutting-edge digital tactics, while incorporating push and pull marketing strategies. Participating grad schools are profiled in GC&U magazine, which is distributed to career counseling centers at four-year colleges and universities nationwide. Schools are also featured on the GradCU.com website, part of the CollegeXpress.com network, a leading college and scholarship search and information portal. Finally, more than two million prospective students receive a monthly newsletter that also highlights the featured schools. Through all of these channels, students can research and easily request information from the participating institutions.
By combining the leadership and mission of NAGAP with Carnegie’s three decades of experience in student recruitment, GC&U offers an attractive solution for graduate programs.
For nearly 30 years, Carnegie Communications has been a leader in higher education marketing and recruitment solutions. With access to more college-bound students than any other company, Carnegie helps colleges and universities reach the prospective student audiences they need. Top-performing lead generation services and cutting-edge digital marketing capabilities combine to deliver customized solutions for every institution.
The mission of NAGAP is to engage and advance graduate enrollment management professionals by promoting excellence and collaboration through education, research, and professional development. NAGAP, The Association for Graduate Enrollment Management, is the only professional organization devoted exclusively to the concerns of individuals working in the graduate enrollment management environment.