Enhance Your Brand Potential with Our Comprehensive Brand Strategy Toolkit

Zach Beerger Mar 25, 2024 Zach Beerger AVP, Marketing Persona The Determined and Caring Patron

Looking to enhance your institution’s brand strategy? Whether you’re starting from scratch or want to refresh your current approach, our Brand Strategy Toolkit is your essential guide. Created specifically to address the unique challenges and opportunities within higher education, it provides tactical resources and practical advice to navigate the competitive landscape of higher education effectively.

Curated Resources for Brand Strategy

The Brand Strategy Toolkit offers a comprehensive suite of resources designed to empower higher education institutions in their branding efforts. These include:

Higher Ed Branding RFP Guide + Template:

Writing an informative and robust branding request for proposal (RFP) is crucial to receiving a high quantity and quality of proposals. So, we’ve put together a guide of all the most important information to include to ensure you receive the best possible submissions.

Building Brand Affinity Through Storytelling:

As demographics shift, colleges and universities face a dual challenge: competing not only with each other but also with the distractions and constant noise of our ever-evolving digital age. This resource highlights how to craft narratives that not only inform but also emotionally engage with potential students.

Psychographics, Simplified:

Understanding your audience’s psychographic makeup can provide invaluable insights. This blog post defines psychographics, explains how they differ from demographics, and explains why they’re so valuable to your institution.

The Higher Ed Digital Branding Guide:

Digital branding isn’t always covered in higher ed brand guides. So, we created this checklist to walk you through three essential areas to improve your current digital branding. In this guide, we’ll cover 18 points that your institutional digital branding should encompass.

The Power of Personality in Authentic Enrollment Marketing:

Personal stories and experiences can significantly impact recruitment marketing. This post explores the importance of institutional personality and how it can be leveraged for authentic engagement.

Grainger College of Engineering Case Study:

The toolkit also includes a case study of a successful partnership with the Grainger College of Engineering that led to a unified brand strategy, enhancing both national rankings and global awareness.

A Pathway to Your Unique Brand

The Brand Strategy Toolkit is not just a collection of resources; it’s a pathway to creating a distinctive and authentic brand identity for higher education institutions. By integrating storytelling, psychographics, and the latest in digital branding techniques, this toolkit positions your institution to not only stand out from the competition but also to create a deeper connection with your audience.


Ready to transform your institution’s brand strategy and stand out in the competitive landscape of higher education? Click here to access our Brand Strategy Toolkit and start your journey towards a distinctive and compelling brand identity.

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