Applying Idioms to Your Digital Marketing

Carnegie Higher Ed Mar 13, 2013 Carnegie Higher Ed Persona The Visionary Frontrunner

Fish Where the Fish Are . . .

Birds of a Feather Flock Together . . .

Age-old idioms are age-old for a reason: they’re grounded in sound advice and observation. When you can apply these time-tested truths to your marketing strategy, you know you’re doing something right!

Take direct mail, for example. It’s a tried-and-true recruitment strategy. However, it works best when it is grounded, even loosely, in the principles of Geodemography—taking both geographic (“fish where the fish are”) and demographic (“birds of a feather flock together”) characteristics into consideration when building your distribution list, whether you are buying names or sending mail based on zip codes.

Just like direct mail, online display advertising is grounded in Geodemography (read Angie’s Digital Byte to learn more about how Carnegie does it. We can deliver online advertisements in the geographies you want to target that will be seen by parents and students who match the profiles of your top performing segments!)

How can “fish where the fish are” and “birds of a feather flock together” help your school? On the transfer and graduate side, where feeder schools play a big role, fishing where the fish are can really increase your pool of prospective students. We have worked with clients to develop highly geotargeted online display advertising campaigns around feeder campuses. The ads are then delivered on our proprietary display networks that are built on demographic characteristics so that we know that prospective students who meet your criteria are likely to “flock together” on these sites. Using this technology to target students who likely attend a feeder school could be the key to shaping and building your class.

The best part of online display advertising is that it is measureable—the ROI is easily noted.

So if you are interested in learning how your school can benefit from online display advertising or a targeted print campaign (or both!), reach out and contact us!

Never miss an update.