3 High-Impact Ways to Spend Your New FY16 Recruitment Dollars

Carnegie Higher Ed Jul 07, 2015 Carnegie Higher Ed Persona The Visionary Frontrunner

July 1 has come and gone, and most institutions are entering fiscal year 2016. With a new FY budget and a new class to fill, it is time to consider how best to allocate those precious recruitment dollars. Here are three great marketing options that don’t cost a lot of money yet bring a ton of exposure to your school through the Carnegie network.

1. Carnegie has a database of more than two million students you can search based upon GPA, intended major, geography, or top college choices. For what amounts to a drop in your budget bucket, you can access these students and get a jump on next year’s class.

2. Another great option is to advertise your school through the CollegeXpress Platform, which gets delivered into more than 10,000 high schools across the country and also provides a one-click interactive presence on CollegeXpress.com.

3. If you are already taking part in one of our lead gen platforms, consider adding Custom Response Service (CRS) to your efforts. With an over 80% open rate and a click-through north of 40%, the impact of CRS is second to none.

If you are interested in learning more about these or any other Carnegie Services, please contact us at info@CarnegieComm.com

Follow Jim on Twitter @carnegie_jim

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