Four Things You May Not Know About PC&U

Carnegie Higher Ed Apr 22, 2013 Carnegie Higher Ed Persona The Visionary Frontrunner

This spring, schools are feverishly working to meet the enrollment goals and are identifying areas and audiences where they’ll need to prioritize for the coming year. Maybe you already knew that PC&U has been helping schools reach the prospective student audiences they need since 1985, but here are four more things that may be news to you . . .

  1. PC&U is the only resource of its kind that reaches students and parents directly in their homes.  Nowhere else can you feature your school in front of the exact type of audience you need in this way, based on academic achievement level or specific programs.
  2. serves as the online channel component for your PC&U services—including your featured and interactive school profile. Experiencing 300,000 unique visitors per month, CollegeXpress is a leading college and scholarship search and list and rankings site for students, parents, and counselors.
  3. PC&U is a multi-channel recruitment resource involving the direct-to-home print distribution, top performing e-mail reach and communication, and an interactive online presence for your school.
  4. PC&U’s reach is accomplished through our access to all College Board and NRCCUA names, select ACT data, and our own proprietary database.

Effective student recruitment and enrollment marketing is all about reaching prospective students in the right environment through effective channels and engaging them in ways that lead to conversions. For over 28 years, PC&U has proven to be the leader when it comes to helping schools achieve their enrollment goals.

For more information about how your school can benefit from PC&U, please contact us at any time.

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