Westford, Mass., January 17, 2012 — Carnegie Communications, the leader in higher education marketing and student recruitment services, announced today it will partner with Mobile Fusion to offer its clients the latest in new media and smart phone marketing. The partnership enables Carnegie to further broaden its offering of digital services to colleges and universities seeking to attract high school students, who are increasingly more digital and mobile savvy.
“This partnership allows Carnegie to provide our university clients with end-to-end digital marketing solutions,” Carnegie Communications President and CEO Joe Moore said. “With a blue-chip roster of services and clients, Mobile Fusion will help us provide the very best in mobile marketing and social media capabilities.”
Carnegie already offers a broad range of digital products, including retargeting, search engine optimization, pay-per-click consulting, and display advertising management.
Carnegie recently conducted a national study of prospective college students on their use of digital and social media. The research found that over 30% of students said their mobile phone was one of the preferred methods of contact, proving the need and urgency for colleges to implement mobile technology.
Mobile Fusion is a leader in new media marketing, offering colleges services in social media marketing, website design, smartphone applications, text message marketing, and more. “We are very excited to partner with Carnegie Communications, the true leader in higher education marketing,” said Joel Morrow, CEO of Mobile Fusion. “Their long, successful history of innovative thinking in student recruitment provides a perfect match for our company as we seek to help colleges become more effective in communicating with their prospects.”
About Alloy Education
Alloy Education specializes in student recruitment solutions for higher education. Through our team’s proven experience in publishing, direct marketing, and interactive web services, we connect schools and businesses with college and college-bound students. We provide higher education with appropriate, qualified student leads, and for over 25 years, we have been the “go-to” source for college information for high school guidance offices. In addition, our Carnegie Communications division specializes in fully customized market research, brand development, multi-media, consulting, and strategic communications services to all university departments. Alloy Education is a division of Alloy Media + Marketing. For more information, visit AlloyEducation.com.
About Carnegie Communications
Carnegie Communications is a leading edge marketing firm that partners with educational institutions to help them achieve their strategic objectives in enrollment and advancement. Using customized market research, innovative branding techniques and powerful marketing expertise, the firm develops targeted brand platforms and marketing plans, as well as a full range of inspired marketing and communications solutions. For more information, visit www.carnegiecomm.com.
About Mobile Fusion
A leading mobile marketing and social media agency, Mobile Fusion helps clients increase sales and enhance their brands. It fuses mobile, social and multichannel marketing with traditional advertising tactics to integrate disjointed brand strategies. Clients include universities, retailers, brands and their ad agencies. For more information, visit Mobile-Fusion.com or call 800.431.8556.