For Immediate Release—WESTFORD, MA, February 8, 2016—Google welcomed Carnegie Communications into their Managed Agency Program in 2015 and has now solidified plans to co-host a series of conferences. Carnegie earned the Managed Agency Program distinction, a merit reserved for Google’s top-tier partner agencies globally, because of their history of excellent AdWords performance and high growth.
Carnegie has been the leader in marketing and recruitment solutions for higher education for over 30 years and was the first higher education agency to offer digital solutions to colleges and universities. Already a badged and certified Google Partner, Carnegie, as part of the Managed Agency Program, now has access to veteran Google team members that offer tailored AdWords account optimization suggestions, onboarding services, and early access to beta opportunities and expedited troubleshooting.
“Google’s products continue to provide excellent result-driven campaigns for our clients,” said Joe Moore, CEO of Carnegie Communications. “We are excited about the opportunity to leverage this partnership to gain more of Google’s research, insights, and support to further help our client institutions meet their recruitment goals.”
What the partnership means for Carnegie’s digital clients directly is more expertise in managing their PPC, YouTube, and Display marketing, resulting in smarter and more efficient campaigns. With regular training and access to Google’s experienced Managed Agency tech team, Carnegie’s digital advertising specialists and sales team are equipped with the latest developments and best practices for AdWords—a constantly changing platform that can be difficult for institutions to keep up with as an end user.
The partnership also provides Carnegie access to major industry events that benefit the agency and their clients. And this March and April, Google and Carnegie will partner to host three one-day conferences in New York, Chicago, and at the Google headquarters in Mountain View, California. Google will co-present on trends in the digital advertising landscape and other online opportunities for higher education institutions.
For more information about the joint Google-Carnegie conferences, please click here.
Carnegie Communications has been at the forefront of integrated, response-driven enrollment marketing and recruitment for over 30 years. Through customized, cutting-edge digital solutions and a multi-channel lead generation platform, Carnegie connects higher education institutions with the target audience they seek.