Melissa Rekos of Carnegie Communications spoke at the Missouri ACT conference in Columbia, MO on March 8th. Rekos is the Vice President of Digital Services at Carnegie Communications, and a pioneer of the digital space who brings a deeper understanding of teen digital usage to help colleges, universities, and private high schools achieve their recruitment goals.
“At a time when digital marketing has become critical to branding and recruitment, it was a great opportunity to share the latest tools and strategies available for private schools, colleges, and universities,” Rekos commented. Her presentation centered around strategies for search engine optimization, pay-per-click programs, display advertising, retargeting, mobile integration, and social media.
“We are extremely focused on the ever-growing digital space,” said Joe Moore, President and CEO. “The combination of print and digital recruitment is incredibly powerful, and we are proud to continue our 26 year history of innovation by staying on the forefront of new technologies to help our clients succeed.”
Carnegie Communications, a division of Alloy Education, is the most comprehensive higher education consulting firm specializing in fully customized market research, brand development, multi-media, consulting and strategic communications services. Carnegie also offers a complete range of advertising, interactive media, lead generation and recruitment services to colleges and universities. For more information, visit www.carnegiecomm.com.